Henderson DOOH · Green Valley · Water Street · Lake Las Vegas · June 2026
The affluent bedroom of the Strip and the second-largest city in Nevada near 340,000 in a Las Vegas metro topping 2.3 million, from The District to Water Street to Lake Las Vegas, bookable by the hour, priced per play, matched to how Henderson actually moves.
Henderson billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium The District at Green Valley Ranch, Boulder Highway / US-93 and landmark networks. On Blindspot, Henderson screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart Henderson play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The District at Green Valley Ranch, the open-air lifestyle center beside the resort, packs the city's densest upscale shopping, dining and going-out crowd.
The Water Street District, the revitalized historic downtown with the events plaza and restaurant blocks, anchors the city's walkable civic and nightlife crowd.
The I-215 Bruce Woodbury Beltway, the ring linking Henderson to the Strip and the airport, carries the heaviest daily commuter and through traffic.
The Boulder Highway, the older commercial spine toward downtown Las Vegas and Boulder City, carries a heavy commuter, casino and value-retail flow.
Lake Las Vegas, the Mediterranean-style resort village around the reservoir, anchors an affluent visitor, wedding and weekend flow on the east side.
St. Rose Parkway and the Galleria at Sunset corridor anchor the fast-growing south-side retail, medical and commuter intercept toward the Raiders campus.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Henderson onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Henderson's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
RTC bus screens on the Boulder Highway and the Green Valley routes plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Henderson is the affluent, master-planned bedroom of the Las Vegas Strip, the second-largest city in Nevada, spread across Green Valley and the ridges southeast of the resort corridor. Mornings load the I-215 Beltway, the US-93 Boulder Highway and St. Rose Parkway with commuters bound for the Strip, the office parks and the Raiders headquarters and Intermountain practice facility; evenings pull crowds to The District at Green Valley Ranch, the Water Street downtown and the casino resorts; weekends fill Lake Las Vegas, the Galleria at Sunset and the Sloan Canyon trailheads. RTC runs the bus network across the valley. Buy the morning Beltway push and The District evening peak.
Water Street District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Boulder Highway / US-93 and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
The District at Green Valley Ranch shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Henderson doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | The District at Green Valley Ranch + Water Street District | 6–11 PM |
| Commuter frequency | I-215 Beltway corridor, Water Street District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Boulder Highway / US-93, The District at Green Valley Ranch | 12–8 PM |
| B2B / decision-makers | Lake Las Vegas, Water Street District | Weekdays 9 AM–6 PM |
| Tourism & events | The District at Green Valley Ranch, St. Rose Parkway | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Henderson’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: professional sports operations, drawn to St. Rose Parkway, home to the Las Vegas Raiders' headquarters and training facility, a 330,000 square foot complex at 1475 Raiders Way built for the team's coaches, executives and staff, and gaming and hospitality, drawn to The District at Green Valley Ranch, an open-air retail and dining project that opened in 2004 directly next to Station Casinos' 495-room Green Valley Ranch Resort.
Book Henderson by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & Beltway digital | from ~$0.31 per play | $100 buys hourly bursts on the I-215 and Boulder Highway | drive-time commuter reach |
| The District spectacular | from ~$0.47 per play | the Green Valley Ranch lifestyle blocks | affluent shopper and going-out dwell |
| Water Street downtown digital | from ~$0.42 per play | the historic civic core | event and nightlife audiences |
| Lake Las Vegas resort digital | from ~$0.34 per play | the reservoir resort village | visitor and weekend crowd |
| RTC transit screens | from ~$0.32 per play | the Green Valley and Boulder Highway routes | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Henderson screen: the format (pricing runs higher on RTC transit screens than on roadside & Beltway digital), the zone (The District at Green Valley Ranch carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-215 Beltway toward the Strip.
Multi-zone Henderson push
The District, Water Street and the Boulder Highway running together across peak dayparts.
Southern Nevada flagship
Full Green Valley and Beltway-corridor saturation timed to the Raiders season and the resort calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Outdoor, Lamar Advertising, YESCO Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Henderson screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Water Street District, the afternoon retail stretch around Boulder Highway / US-93, or the evening social hours in The District at Green Valley Ranch, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Henderson on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from The District at Green Valley Ranch through to St. Rose Parkway & the south. The underlying screens are owned and run by media operators such as Clear Channel Outdoor, Lamar Advertising and YESCO Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Henderson typically funds a multi-day hourly presence on a high-traffic corridor such as Water Street District, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.31 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Henderson campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Henderson by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The bedroom of the Strip. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
