Hanoi DOOH · Hoan Kiem · Ba Dinh · Cau Giay tech belt · June 2026
A Red River capital near 8.5 million laced around its lakes, from Hoan Kiem and the Old Quarter to the Cau Giay tech belt to the ring-road commute, bookable by the hour, priced per play, matched to how Hanoi actually moves.
Hanoi billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Hoan Kiem, Tay Ho and landmark networks. On Blindspot, Hanoi screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Hanoi play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The lake and the 36-street Old Quarter pack the densest pedestrian, tourist and going-out traffic in the city, peaking on the weekend walking street.
The Ba Dinh district around the Mausoleum and the ministries carries dense daytime government, embassy and office traffic.
The western Cau Giay office and tech belt carries the commute for the city's biggest software firms, banks and corporate towers.
The West Lake district draws an affluent expat, cafe and dining crowd around the largest lake in the city.
The elevated Ring Road 2 and Ring Road 3 expressways carry the metro's heaviest motorbike and car commute around the core.
The Hanoi Metro line and the My Dinh stadium and convention district carry transit riders and surge on national-team matches and events.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Hanoi's media owners, Chicilon Media, Goldsun Media, JCDecaux Vietnam among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Hanoi's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Hanoi Metro and city bus-shelter screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Hanoi is Vietnam's thousand-year capital, a dense city of motorbikes laced around lakes and the Red River. Mornings flood Ring Road 2 and Ring Road 3 toward the Ba Dinh ministries and the Cau Giay and Tay Ho tech and office belt; lunch and evenings fill the Hoan Kiem Old Quarter, the weekend walking street and the Trang Tien and Lotte malls; the lakeside fills again at dusk. The new Hanoi Metro carries the core and elevator and building screens reach the office towers. Tet and the lead-up load retail hard. Buy the morning ring-road commute and the Hoan Kiem evening peak.
Ba Dinh and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Tay Ho and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Hoan Kiem shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Hanoi doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Hoan Kiem + Ba Dinh | 6–11 PM |
| Commuter frequency | Cau Giay tech belt, Ba Dinh | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Tay Ho, Hoan Kiem | 12–8 PM |
| B2B / decision-makers | Ring Road 2 / Ring Road 3, Ba Dinh | Weekdays 9 AM–6 PM |
| Tourism & events | Hoan Kiem, Hanoi Metro | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Hanoi’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: software and IT outsourcing in the Cau Giay tech belt, home to FPT Software, Vietnam's largest software exporter and programmer employer (see DOOH for SaaS), and government and diplomatic missions around Ba Dinh, where the ministries and foreign embassies cluster near the Ho Chi Minh Mausoleum.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.28 per play | $100 buys hourly bursts on Ring Road 2 and Ring Road 3 | drive-time commuter reach |
| Hoan Kiem pedestrian digital | from ~$0.46 per play | the Old Quarter and the weekend walking street | tourist and going-out audiences |
| Ba Dinh digital spectacular | from ~$0.42 per play | the government and embassy quarter | office and civic dwell |
| Cau Giay tech-belt digital | from ~$0.40 per play | the western office and software towers | B2B and corporate audiences |
| Hanoi Metro screens | from ~$0.30 per play | platforms on the growing rail line | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Hanoi screen: the format (pricing runs higher on hanoi Metro screens than on roadside & ring-road digital), the zone (Hoan Kiem & the Old Quarter carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on Ring Road 2 and Ring Road 3 into the core.
Multi-zone Hanoi push
Hoan Kiem, Ba Dinh and the Cau Giay tech belt running together across peak dayparts.
Capital flagship
Full Hoan Kiem and Cau Giay saturation across the work week and the Tet retail run-up.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Chicilon Media, Goldsun Media, JCDecaux Vietnam among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Hanoi screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Ba Dinh & the government quarter, the afternoon retail stretch around Tay Ho, or the evening social hours in Hoan Kiem & the Old Quarter, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Hanoi on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Hoan Kiem & the Old Quarter through to Hanoi Metro & My Dinh. The underlying screens are owned and run by media operators such as Chicilon Media, Goldsun Media and JCDecaux Vietnam, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Hanoi typically funds a multi-day hourly presence on a high-traffic corridor such as Ba Dinh & the government quarter, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.28 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Hanoi campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Hanoi by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The thousand-year capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
