Graz DOOH · Hauptplatz · Schlossberg · Herrengasse · June 2026
Graz is one of the cities we price where billboards are the largest format: 32 screens at about $0.10 a play, from the Hauptplatz and Herrengasse to the Schlossberg clock tower and the Kunsthaus across the Mur. In total the city carries 70 screens across 3 formats on Blindspot. Bookable by the hour, priced per play.
Graz billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Hauptplatz, Jakomini and landmark networks. On Blindspot, Graz screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Graz play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Hauptplatz under the town hall and Herrengasse, the main shopping street, carry the city's heaviest footfall through the old town.
The wooded Schlossberg crowned by the clock tower, the city's emblem, gives the classic view over the red roofs and the heaviest tourist dwell.
The blue blob of the Kunsthaus across the Mur and the floating Murinsel anchor the design and culture quarter on the river's west bank.
Jakominiplatz, the main tram interchange, and Annenstrasse toward the station carry heavy transit and shopping flow through the inner city.
The University of Graz, TU Graz and the surrounding district pack the city with over 60,000 students, a young crowd with high dwell.
The A2 south motorway, the A9 Pyhrn and the city ring carry the heaviest drive-time flow into Graz, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Graz's media owners, Gewista, Epamedia, Ankuendiger among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Graz's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Graz Linien tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Graz wraps around the wooded Schlossberg, the hill crowned by the clock tower that gives the city its emblem, with the Hauptplatz at its foot and Herrengasse running the main shopping flow through the red-roofed old town. The friendly-alien Kunsthaus bulges blue across the Mur, the river splits the centre, and two big universities pack the city with more than 60,000 students. Graz holds the largest intact Renaissance old town north of the Alps, a UNESCO site, and a strong design and food scene. Graz Linien trams move the city. Buy the Herrengasse daytime daypart and the old-town evening peak.
Schlossberg and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Jakomini and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Hauptplatz shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Graz doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Hauptplatz + Schlossberg | 6–11 PM |
| Commuter frequency | Kunsthaus, Schlossberg | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Jakomini, Hauptplatz | 12–8 PM |
| B2B / decision-makers | Universities, Schlossberg | Weekdays 9 AM–6 PM |
| Tourism & events | Hauptplatz, A2 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Graz’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: automotive manufacturing, since Magna Steyr has built the Mercedes G-Class at its Graz plant since 1979, and higher education and research, since Graz University of Technology, Austria's oldest technical university, sends more than 17,000 students and staff through the Universities B2B zone on weekdays.
Book Graz by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.30 per play | $100 buys hourly bursts on the A2 and the A9 Pyhrn | drive-time commuter reach |
| Herrengasse retail digital | from ~$0.46 per play | the main shopping street and Hauptplatz | shopper and footfall dwell |
| Schlossberg heritage digital | from ~$0.44 per play | the old-town core below the clock tower | tourist and culture audiences |
| Kunsthaus culture digital | from ~$0.40 per play | the design quarter across the Mur | culture and lifestyle crowd |
| Graz Linien transit screens | from ~$0.32 per play | the tram and bus network | student and commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Graz screen: the format (pricing runs higher on graz Linien transit screens than on roadside & motorway digital), the zone (Hauptplatz & Herrengasse carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A2 and the A9 into the centre.
Multi-zone Graz push
Herrengasse, the Schlossberg and the Kunsthaus running together across peak dayparts.
City-centre flagship
Full old-town saturation timed to the Aufsteirern festival or the start of the student term.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Gewista, Epamedia, Ankuendiger among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Graz screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Schlossberg & clock tower, the afternoon retail stretch around Jakomini & Annenstrasse, or the evening social hours in Hauptplatz & Herrengasse, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Graz on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Hauptplatz & Herrengasse through to A2 & Pyhrn motorway approaches. The underlying screens are owned and run by media operators such as Gewista, Epamedia and Ankuendiger, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Graz typically funds a multi-day hourly presence on a high-traffic corridor such as Schlossberg & clock tower, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Graz campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Graz by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Styrian capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
