Genoa DOOH · Via XX Settembre · Porto Antico · Centro Storico · June 2026
A Ligurian metropolitan area near 820,000 beneath the Lanterna, from Via XX Settembre to the Porto Antico to the Centro Storico caruggi, bookable by the hour, priced per play, matched to how Genoa actually moves.
Genoa billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Via XX Settembre, Brignole and landmark networks. On Blindspot, Genoa screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Genoa play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The grand Via XX Settembre arcade and Piazza De Ferrari form the retail and civic heart of the city.
The old harbour around the Aquarium and the Bigo crane carries dense cruise, family and visitor footfall.
The medieval caruggi alleys around Piazza delle Erbe and Via Garibaldi pack bars, palaces and a going-out crowd.
Genova Brignole and Principe stations and the AMT metro carry the heaviest commuter and arrival flow.
The Foce district and the Corso Italia seafront promenade draw residents, runners and a steady dining crowd.
The Sopraelevata flyover and the shoreline port road carry the metropolitan commute along the waterfront.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Genoa's media owners, IGPDecaux, Clear Channel Italia, Grandi Stazioni Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Genoa's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
AMT metro, bus and the Genova Brignole station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Genoa runs along a thin strip between the hills and the Ligurian Sea, on its port, its cruise crowds and its caruggi. Mornings load the AMT metro and the shoreline roads toward the De Ferrari and Via XX Settembre core; lunch fills the Porto Antico around the Aquarium and the Bigo; evenings pull crowds into the medieval caruggi alleys and the Piazza delle Erbe bars; cruise days flood the Stazione Marittima with day visitors. The Euroflora and the boat show lift seasonal footfall. Buy the De Ferrari morning peak and the Porto Antico and caruggi evening.
Porto Antico and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Brignole and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Via XX Settembre shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Genoa doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Via XX Settembre + Porto Antico | 6–11 PM |
| Commuter frequency | Centro Storico, Porto Antico | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Brignole, Via XX Settembre | 12–8 PM |
| B2B / decision-makers | Foce, Porto Antico | Weekdays 9 AM–6 PM |
| Tourism & events | Via XX Settembre, Sopraelevata | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Genoa’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Via XX Settembre retail digital | from ~$0.52 per play | $100 buys hourly bursts on the arcade | pedestrian shopper dwell |
| Porto Antico waterfront digital | from ~$0.48 per play | the Aquarium and old harbour | tourist and family audiences |
| Centro Storico place-based digital | from ~$0.44 per play | the caruggi and Via Garibaldi | younger going-out crowds |
| Brignole station digital | from ~$0.40 per play | the main rail and metro hubs | commuter and arrival audiences |
| AMT metro screens | from ~$0.33 per play | platforms across the network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre and harbour test
A week of daytime and evening bursts on Via XX Settembre and the Porto Antico.
Multi-zone Genoa push
Via XX Settembre, the Porto Antico and the Centro Storico running together across peak dayparts.
Genoa flagship
Full centre and harbour saturation timed to the boat show and the cruise season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Genoa screens are priced per play and booked by the hour, entry plays start around $0.32, with no contracts or minimums.
Via XX Settembre ranks #1 for reach and dwell. For premium and B2B audiences, Porto Antico leads; for retail intent, Brignole; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Genoa screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Genoa onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as IGPDecaux, Clear Channel Italia, Grandi Stazioni Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Porto Antico corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Genoa campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Genoa by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
La Superba. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
