Genoa DOOH · Via XX Settembre · Porto Antico · Centro Storico · June 2026
Genoa has 83 screens on Blindspot, all urban panels, at about $0.13 a play, from Via XX Settembre to the Porto Antico to the Centro Storico caruggi. Priced per play, booked by the hour.
Genoa billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Via XX Settembre, Brignole and landmark networks. On Blindspot, Genoa screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Genoa play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The grand Via XX Settembre arcade and Piazza De Ferrari form the retail and civic heart of the city.
The old harbour around the Aquarium and the Bigo crane carries dense cruise, family and visitor footfall.
The medieval caruggi alleys around Piazza delle Erbe and Via Garibaldi pack bars, palaces and a going-out crowd.
Genova Brignole and Principe stations and the AMT metro carry the heaviest commuter and arrival flow.
The Foce district and the Corso Italia seafront promenade draw residents, runners and a steady dining crowd.
The Sopraelevata flyover and the shoreline port road carry the metropolitan commute along the waterfront.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Genoa's media owners, IGPDecaux, Clear Channel Italia, Grandi Stazioni Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Genoa's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
AMT metro, bus and the Genova Brignole station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Genoa runs along a thin strip between the hills and the Ligurian Sea, on its port, its cruise crowds and its caruggi. Mornings load the AMT metro and the shoreline roads toward the De Ferrari and Via XX Settembre core; lunch fills the Porto Antico around the Aquarium and the Bigo; evenings pull crowds into the medieval caruggi alleys and the Piazza delle Erbe bars; cruise days flood the Stazione Marittima with day visitors. The Euroflora and the boat show lift seasonal footfall. Buy the De Ferrari morning peak and the Porto Antico and caruggi evening.
Porto Antico and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Brignole and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Via XX Settembre shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Genoa doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Via XX Settembre + Porto Antico | 6–11 PM |
| Commuter frequency | Centro Storico, Porto Antico | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Brignole, Via XX Settembre | 12–8 PM |
| B2B / decision-makers | Foce, Porto Antico | Weekdays 9 AM–6 PM |
| Tourism & events | Via XX Settembre, Sopraelevata | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Genoa’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: the cruise and maritime industry, since Genoa is home to Costa Crociere's headquarters and to the Fincantieri shipyard that builds its ships, both a short reach from the Porto Antico waterfront, and energy and industrial engineering, since Ansaldo Energia's Genoa headquarters puts weekday decision-makers through the Foce district on their commute.
Book Genoa by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Via XX Settembre retail digital | from ~$0.52 per play | $100 buys hourly bursts on the arcade | pedestrian shopper dwell |
| Porto Antico waterfront digital | from ~$0.48 per play | the Aquarium and old harbour | tourist and family audiences |
| Centro Storico place-based digital | from ~$0.44 per play | the caruggi and Via Garibaldi | younger going-out crowds |
| Brignole station digital | from ~$0.40 per play | the main rail and metro hubs | commuter and arrival audiences |
| AMT metro screens | from ~$0.33 per play | platforms across the network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Genoa screen: the format (pricing runs higher on AMT metro screens than on via XX Settembre retail digital), the zone (Via XX Settembre & De Ferrari carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre and harbour test
A week of daytime and evening bursts on Via XX Settembre and the Porto Antico.
Multi-zone Genoa push
Via XX Settembre, the Porto Antico and the Centro Storico running together across peak dayparts.
Genoa flagship
Full centre and harbour saturation timed to the boat show and the cruise season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, IGPDecaux, Clear Channel Italia, Grandi Stazioni Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Genoa screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Porto Antico, the afternoon retail stretch around Brignole & the stations, or the evening social hours in Via XX Settembre & De Ferrari, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Genoa on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Via XX Settembre & De Ferrari through to Sopraelevata & the port road. The underlying screens are owned and run by media operators such as IGPDecaux, Clear Channel Italia and Grandi Stazioni Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Genoa typically funds a multi-day hourly presence on a high-traffic corridor such as Porto Antico, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.32 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Genoa campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Genoa by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
La Superba. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
