Turin DOOH · Via Roma · Porta Nuova · San Salvario · June 2026
A Piedmont metro near 1.81 million under the Mole Antonelliana, from the arcaded Via Roma to Porta Nuova to Lingotto, bookable by the hour, priced per play, matched to how Turin actually moves.
Turin billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Via Roma, Piazza Castello and landmark networks. On Blindspot, Turin screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Turin play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The arcaded shopping axis from Porta Nuova to Piazza Castello is the city's signature luxury retail corridor.
Turin's main railway gateway anchors the southern end of Via Roma with dense commuter and visitor flow.
The baroque drawing room of Turin, lined with historic porticoed cafes, carries high-dwell pedestrian traffic.
The historic and political heart of Turin, with the Royal Palace and Palazzo Madama, anchors the arcade network.
The trendy district behind Porta Nuova runs hot after dark for its bars and restaurants.
The former Fiat factory, now a mall and congress centre with its rooftop track, draws large event audiences.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Turin's media owners, IGPDecaux, JCDecaux, Grandi Stazioni Retail among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Turin's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
GTT tram, bus and Metro Line 1 screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Turin moves under its arcades, all 18 km of them. Mornings funnel commuters through Porta Nuova and onto the GTT trams and the driverless Metro Line 1 toward Via Roma; lunch fills Piazza San Carlo and the arcaded shopping axis; evenings pull crowds to San Salvario's bars behind the station and out to Lingotto for events. The Mole and the Egyptian Museum keep tourist footfall steady, and the football derby spikes weekend traffic. Buy the rail-fed morning peak and the Via Roma retail hours, lean on San Salvario for the evening.
Porta Nuova station and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Piazza Castello and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Via Roma shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Turin doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Via Roma + Porta Nuova station | 6–11 PM |
| Commuter frequency | Piazza San Carlo, Porta Nuova station | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Piazza Castello, Via Roma | 12–8 PM |
| B2B / decision-makers | San Salvario, Porta Nuova station | Weekdays 9 AM–6 PM |
| Tourism & events | Via Roma, Lingotto | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Turin’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: cultural tourism around Piazza Castello and Via Roma, where the Museo Egizio, the world's oldest Egyptian museum and the second-largest Egyptology collection after Cairo's, draws more than a million visitors a year, and confectionery and specialty food retail around Piazza San Carlo, whose 19th-century arcades have sold gianduiotto, the hazelnut chocolate Caffarel invented in Turin in 1852, ever since.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Via Roma arcade digital | from ~$0.54 per play | $100 buys hourly bursts on the arcaded shopping axis | luxury retail dwell |
| Porta Nuova station digital | from ~$0.50 per play | the main railway gateway | commuter and visitor reach |
| Piazza San Carlo digital | from ~$0.46 per play | the porticoed cafe square | high-dwell pedestrian audiences |
| Lingotto event digital | from ~$0.34 per play | the mall and congress centre | event and retail crowds |
| GTT metro and tram screens | from ~$0.32 per play | Metro Line 1 and tram platforms | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Turin screen: the format (pricing runs higher on GTT metro and tram screens than on via Roma arcade digital), the zone (Via Roma carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Transit test
A week of morning and evening bursts on the GTT metro and trams into Via Roma.
Multi-zone Turin push
Via Roma, Porta Nuova and Piazza San Carlo running together across peak dayparts.
Turin flagship
Full Via Roma and central saturation timed to derby weekends and Lingotto events.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, IGPDecaux, JCDecaux, Grandi Stazioni Retail among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Turin screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Turin onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as IGPDecaux, JCDecaux, Grandi Stazioni Retail.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Porta Nuova station corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Turin campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Turin by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The first capital of Italy. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
