Geelong DOOH · Ryrie Street · the Waterfront · Pakington Street · July 2026
Victoria's second city of near 290,000 on Corio Bay, the gateway to the Surf Coast, from the Ryrie Street CBD and the waterfront bollards to Pakington Street, Kardinia Park and the Princes Highway, bookable by the hour, priced per play, matched to how Geelong actually moves.
Geelong billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ryrie, Kardinia Park / GMHBA Stadium and landmark networks. On Blindspot, Geelong screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Geelong play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Ryrie and Moorabool corner holds the CBD's landmark wrap-around digital site above Geelong's main office, retail and Little Malop dining blocks.
The Corio Bay waterfront, Cunningham Pier, the carousel and the painted bollard trail carry Geelong's weekend families and evening walkers year-round.
Pakington Street, Pako to locals, runs the city's cafe, brunch and boutique strip through Geelong West, busiest on weekend mornings.
Kardinia Park's 40,000-seat GMHBA Stadium fills the surrounding streets and Moorabool Street south on Cats game days and concert nights.
The Princes Highway and Melbourne Road through Corio and North Geelong carry the daily commute toward Melbourne, the region's heaviest traffic.
The Surf Coast Highway feeds Waurn Ponds' shopping centre and Deakin University, then runs every summer wave-chaser out toward Torquay.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Geelong's media owners, QMS Media, oOh!media, JCDecaux Australia among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Geelong's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the V/Line trains from Geelong Station to Melbourne's Southern Cross and the bus interchange off Moorabool Street plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Geelong is the wool town that became Victoria's second city, and it still works around Corio Bay: the waterfront's carousel, Cunningham Pier and Jan Mitchell's hundred-plus painted bollards carry the weekend crowds, while the Ryrie and Moorabool corner holds the CBD's landmark digital site. Pakington Street in Geelong West runs the cafe-and-brunch strip, Kardinia Park fills 40,000 seats when the Cats play at GMHBA Stadium, and the Princes Highway and Melbourne Road feed the daily commute toward Melbourne and the northern suburbs. Buy the game-day surge and the Pako weekend brunch hours.
Waterfront / Eastern Beach and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Kardinia Park / GMHBA Stadium and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ryrie shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Geelong doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ryrie + Waterfront / Eastern Beach | 6–11 PM |
| Commuter frequency | Pakington Street / Geelong West, Waterfront / Eastern Beach | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Kardinia Park / GMHBA Stadium, Ryrie | 12–8 PM |
| B2B / decision-makers | Princes Highway / Melbourne Road, Waterfront / Eastern Beach | Weekdays 9 AM–6 PM |
| Tourism & events | Ryrie, Surf Coast Highway / Waurn Ponds | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Geelong’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: port, manufacturing and offshore wind suppliers moving along Princes Highway / Melbourne Road toward GeelongPort, Victoria's second-largest port, which is developing the Geelong Renewables Terminal to service the state's offshore wind build-out (see DOOH for B2B), and higher education around Surf Coast Highway / Waurn Ponds, home to Deakin University's Waurn Ponds campus and its more than 8,000 students.
Book Geelong by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ryrie Street landmark digital | from ~$0.50 per play | the CBD's wrap-around corner | office and retail dwell |
| Waterfront digital | from ~$0.44 per play | the Corio Bay foreshore | weekend and evening leisure crowds |
| Pakington Street digital | from ~$0.40 per play | the Geelong West cafe strip | brunch and boutique footfall |
| Kardinia Park digital | from ~$0.36 per play | the stadium approaches | game-day and concert audiences |
| Highway & rail screens | from ~$0.28 per play | the Princes Highway and Geelong Station | drive-time commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Geelong screen: the format (pricing runs higher on highway & rail screens than on ryrie Street landmark digital), the zone (Ryrie & Moorabool / CBD carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
CBD test
A week of hourly bursts on the Ryrie Street corner and the waterfront.
Multi-zone Geelong push
The CBD, waterfront and Pakington Street running together across peak dayparts.
Game-day flagship
Full CBD and Kardinia Park saturation timed to Cats home games and the summer Surf Coast run.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, QMS Media, oOh!media, JCDecaux Australia among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Geelong screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Geelong onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as QMS Media, oOh!media, JCDecaux Australia.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Waterfront / Eastern Beach corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Geelong campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Geelong by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Victoria's second city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
