Frisco DOOH · The Star · Dallas North Tollway · Frisco Square · June 2026
A sports-and-corporate boomtown near 230,000 in a Dallas-Fort Worth metro topping 8 million, from The Star to the Dallas North Tollway to the PGA of America, bookable by the hour, priced per play, matched to how Frisco actually moves.
Frisco billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium The Star, Stonebriar Centre and landmark networks. On Blindspot, Frisco screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Frisco play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Star, the 91-acre Dallas Cowboys world headquarters with the Ford Center, hotels and the Omni restaurant blocks, packs the city's densest sports, dining and corporate crowd.
The Dallas North Tollway, the main north-south spine past the corporate campuses and Frisco Square, carries the heaviest daily commuter and through traffic in the city.
Frisco Square beside City Hall and the library packs the walkable restaurant, event and civic crowd at the heart of the city.
Stonebriar Centre and the Preston Road retail belt anchor the city's busiest everyday shopping and family intercept.
The Sam Rayburn Tollway carries the heavy east-west cross-Collin-County commute and the north-metro through traffic along the city's southern edge.
The PGA of America headquarters and the Fields Ranch courses at the Omni PGA Frisco Resort anchor a growing golf, event and affluent-visitor draw on the north side.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Frisco onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Frisco's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
DART bus connections and the Dallas North Tollway park-and-ride screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Frisco is Sports City USA, the fastest-growing city in North Texas, a Collin and Denton County boomtown where the Dallas North Tollway meets the Sam Rayburn Tollway. Mornings load the tollways and Preston Road with commuters bound for the corporate campuses and the tech offices; evenings pull crowds to The Star, the Dallas Cowboys world headquarters and its Ford Center, to Frisco Square and the restaurant blocks; weekends fill Stonebriar Centre, Toyota Stadium for FC Dallas, the Riders ballpark and now the new PGA of America headquarters at Fields Ranch. Buy the morning tollway push and The Star and Frisco Square evening peak.
Dallas North Tollway corridor and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Stonebriar Centre and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
The Star shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Frisco doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | The Star + Dallas North Tollway corridor | 6–11 PM |
| Commuter frequency | Frisco Square, Dallas North Tollway corridor | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Stonebriar Centre, The Star | 12–8 PM |
| B2B / decision-makers | Sam Rayburn Tollway / SH-121, Dallas North Tollway corridor | Weekdays 9 AM–6 PM |
| Tourism & events | The Star, PGA of America | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Frisco’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: sports, media and hospitality around The Star, home to the Dallas Cowboys' world headquarters and practice facility along with the Omni hotel and entertainment district (see DOOH for events), corporate and B2B along the Dallas North Tollway corridor, where T-Mobile runs a regional headquarters campus (see DOOH for B2B), and golf and tourism at PGA of America's headquarters campus, which the organization relocated to Frisco from Florida in 2022.
Book Frisco by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & tollway digital | from ~$0.30 per play | $100 buys hourly bursts on the North Tollway and SH-121 | drive-time commuter reach |
| The Star spectacular | from ~$0.48 per play | the Cowboys campus and dining core | sports and going-out dwell |
| Frisco Square downtown digital | from ~$0.41 per play | the civic and restaurant blocks | event and resident audiences |
| Stonebriar retail digital | from ~$0.38 per play | the Preston Road shopping belt | shopper and family crowd |
| Park-and-ride & transit screens | from ~$0.31 per play | the tollway commuter stops | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Frisco screen: the format (pricing runs higher on park-and-ride & transit screens than on roadside & tollway digital), the zone (The Star & the Cowboys campus carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Dallas North Tollway into The Star.
Multi-zone Frisco push
The Star, Frisco Square and Stonebriar running together across peak dayparts.
Sports City flagship
Full Star and tollway-corridor saturation timed to the Cowboys season and the PGA calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Frisco screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Dallas North Tollway corridor, the afternoon retail stretch around Stonebriar Centre & Preston Road, or the evening social hours in The Star & the Cowboys campus, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Frisco on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from The Star & the Cowboys campus through to PGA of America & Fields. The underlying screens are owned and run by media operators such as Clear Channel Outdoor, Lamar Advertising and OUTFRONT Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Frisco typically funds a multi-day hourly presence on a high-traffic corridor such as Dallas North Tollway corridor, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Frisco campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Frisco by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Sports City USA. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
