Billboards in Dublin · location intelligence · June 2026
Dublin has 20 screens on Blindspot, all cinema screens, at about $0.15 a play, near O'Connell Street and Grafton Street, and Silicon Docks. Booked by the hour, priced per play.
Dublin billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium O'Connell Street, Connolly / Heuston stations and landmark networks. On Blindspot, Dublin screens are booked by the hour and priced per play, entry plays start around $0.12, with no contracts or minimums.
The smart Dublin play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The main central thoroughfare around the Spire, the busiest pedestrian artery in the city.
The flagship pedestrian shopping street, affluent, high-intent footfall and long dwell.
The financial and tech district, Google, Meta and bank HQs, weekday decision-makers.
The principal rail hubs, peak commuter and intercity frequency twice a day.
The high-reach roadside approach to Dublin Airport, affluent, frequent travellers.
The orbital motorway around Dublin, enormous commuter and metro-wide vehicular reach.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Dublin's media owners, JCDecaux Ireland, Clear Channel Ireland, PML Group among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Dublin's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Luas tram and DART rail screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Dublin is compact and the crowds are concentrated. O'Connell Street and the Liffey quays carry footfall north and south, Grafton Street and St Stephen's Green hold the retail core, and the Silicon Docks pull a young, international tech workforce on the weekday commute. Rugby and football days reshape the city center. With a small, dense core and global headquarters packed into it, a focused hourly plan reaches both the shoppers and the decision-makers.
Grafton Street / St Stephen's Green and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Connolly / Heuston stations and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
O'Connell Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Dublin doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | O'Connell Street + Grafton Street / St Stephen's Green | 6–11 PM |
| Commuter frequency | IFSC / Docklands, Grafton Street / St Stephen's Green | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Connolly / Heuston stations, O'Connell Street | 12–8 PM |
| B2B / decision-makers | Dublin Airport corridor, Grafton Street / St Stephen's Green | Weekdays 9 AM–6 PM |
| Tourism & events | O'Connell Street, M50 ring road | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Dublin’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: financial services in the IFSC / Docklands, the International Financial Services Centre where some 500 firms employ more than 42,000 people (see DOOH for fintech), and technology in the same Docklands, the 'Silicon Docks' where Google, Meta and other firms run their European headquarters, Google having opened there in 2003 (see DOOH for SaaS).
Book Dublin by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| City-centre digital panels | from ~$0.12 per play | $100 buys hourly central slots | O'Connell and Grafton footfall |
| Roadside & M50 digital | $0.30–$3 per play | $1,000–$4,500 typical 4-week presence | Orbital and airport-corridor reach |
| Transit screens (Luas · DART) | $0.15–$2 per play | 150M+ journeys/year | Trams, rail and stations |
| Mall & retail screens | $0.20–$3 per play | high-intent shopper reach | Dundrum and city-centre retail |
| Iconic & landmark | $0.50–$4 per play | brand-statement reach | O'Connell Street spectaculars |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Dublin screen: the format (pricing runs higher on iconic & landmark than on city-centre digital panels), the zone (O'Connell Street carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Locality test
An hourly burst on one zone, Grafton Street shopping hours or an O'Connell footfall window. Ideal for launches and local tests.
Multi-zone city push
City centre, transit and the M50 across peak windows, the workhorse plan for tech, retail and app campaigns.
Citywide flagship
Every zone plus the airport corridor and an O'Connell moment, a full Dublin takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Ireland, Clear Channel Ireland, PML Group among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Dublin screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Grafton Street / St Stephen's Green, the afternoon retail stretch around Connolly / Heuston stations, or the evening social hours in O'Connell Street, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Dublin on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from O'Connell Street through to M50 ring road. The underlying screens are owned and run by media operators such as JCDecaux Ireland, Clear Channel Ireland and PML Group, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Dublin typically funds a multi-day hourly presence on a high-traffic corridor such as Grafton Street / St Stephen's Green, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.12 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Dublin campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Dublin by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.1 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
