Dijon DOOH · Place de la Libération · Rue de la Liberté · July 2026
Dijon has 26 screens on Blindspot across 2 formats, from Place de la Libération and the Rue de la Liberté to the station, the Cité de la Gastronomie and the A31 ring. Most are convenience-store screens, about $0.02 a play; train-station screens add 10 more at about $0.27. Priced per play, booked by the hour.
Dijon billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Place de la Libération / Palais des Ducs, Cité de la Gastronomie and landmark networks. On Blindspot, Dijon screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Dijon play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The semicircular Place de la Libération and the ducal palace behind it hold the cafe terraces, the museums and the visitor flow of Burgundy's capital.
The Rue de la Liberté runs from Place Darcy to the palace, the pedestrian shopping spine with the densest daily foot traffic in the city.
The station carries the TGV to Paris in about an hour and a half plus the regional commute, feeding the Foch and Darcy approaches all day.
The Cité Internationale de la Gastronomie et du Vin pairs tasting halls, a cooking school and a cinema on the old hospital site by the station.
The University of Burgundy campus on the T1 tram line carries tens of thousands of students between lectures, labs and the residence quarters.
The A31 and the northern ring feed the Toison d'Or mall and retail zone, the heaviest drive-time flow between Dijon and the Paris-Lyon axis.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Dijon's media owners, JCDecaux, Clear Channel France, Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Dijon's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Divia tram lines T1 and T2 and city buses across Dijon Métropole plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Dijon curves around the palace of the Dukes of Burgundy, its semicircular Place de la Libération drawn by Jules Hardouin-Mansart, the architect of Versailles. The Rue de la Liberté carries the shopping crowd from Place Darcy to the palace, visitors rub the Notre-Dame owl with the left hand for luck, and the Cité Internationale de la Gastronomie et du Vin, open since 2022, anchors the station side of a city whose vineyard Climats have been UNESCO-listed since 2015. Two Divia tram lines thread it together, the Toison d'Or pulls mall traffic off the northern ring, and the autumn gastronomy fair packs the exhibition halls. Screens on the Libération approaches, the Liberté spine and Darcy catch the most repeat eyes.
Rue de la Liberté / Darcy and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Cité de la Gastronomie and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Place de la Libération / Palais des Ducs shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Dijon doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Place de la Libération / Palais des Ducs + Rue de la Liberté / Darcy | 6–11 PM |
| Commuter frequency | Gare Dijon-Ville / Foch, Rue de la Liberté / Darcy | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Cité de la Gastronomie, Place de la Libération / Palais des Ducs | 12–8 PM |
| B2B / decision-makers | University of Burgundy Campus, Rue de la Liberté / Darcy | Weekdays 9 AM–6 PM |
| Tourism & events | Place de la Libération / Palais des Ducs, A31 / Toison d'Or | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Dijon’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: wine and gastronomy tourism around Cité de la Gastronomie, where Dijon sits at the heart of the Burgundy wine region, minutes from vineyards like Vosne-Romanée and Gevrey-Chambertin (see DOOH for events), and higher education and pharma around University of Burgundy Campus, where the university and a growing pharmaceutical cluster including URGO keep a steady weekday professional audience.
Book Dijon by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Palace & Libération digital | from ~$0.48 per play | the ducal core | tourist and terrace crowds |
| Shopping-spine digital | from ~$0.43 per play | the Rue de la Liberté run | the busiest foot-traffic heart |
| Station digital | from ~$0.38 per play | the TGV gateway | Paris-bound and regional commuters |
| Cité de la Gastronomie digital | from ~$0.34 per play | the food-and-wine quarter | visitor and tasting-hall flow |
| Ring-road & transit screens | from ~$0.27 per play | the A31 and Divia network | drive-time and tram commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Dijon screen: the format (pricing runs higher on ring-road & transit screens than on palace & Libération digital), the zone (Place de la Libération / Palais des Ducs carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre test
A week of hourly bursts around Place de la Libération and the Rue de la Liberté.
Multi-zone Dijon push
The palace quarter, the Liberté spine and the station running together across peak dayparts.
Gastronomy-fair flagship
Full centre and exhibition-park saturation timed to the international gastronomy fair and the wine season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux, Clear Channel France, Mediatransports among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Dijon screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Rue de la Liberté / Darcy, the afternoon retail stretch around Cité de la Gastronomie, or the evening social hours in Place de la Libération / Palais des Ducs, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Dijon on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Place de la Libération / Palais des Ducs through to A31 / Toison d'Or. The underlying screens are owned and run by media operators such as JCDecaux, Clear Channel France and Mediatransports, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Dijon typically funds a multi-day hourly presence on a high-traffic corridor such as Rue de la Liberté / Darcy, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.27 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Dijon campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Dijon by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Burgundy. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
