Des Moines DOOH · Downtown · East Village · Court Avenue · June 2026
A fast-growing metro near 780,000 in Iowa's capital, from the East Village to Court Avenue to the I-235 commute, bookable by the hour, priced per play, matched to how Des Moines actually moves.
Des Moines billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown, Jordan Creek Town Center and landmark networks. On Blindspot, Des Moines screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Des Moines play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The insurance and finance core along the skywalk carries dense office traffic and the lunch and after-work crowd.
The historic district by the Capitol packs boutiques, restaurants and live music for a walkable creative crowd.
The downtown entertainment strip near Principal Park runs hot after dark for bars, clubs and game-day crowds.
The premier shopping center in West Des Moines anchors the metro's main suburban retail intercept.
The I-235 spur through downtown and the I-35 and I-80 ring carry the metro's daily commute through the city.
The Drake campus and Casey's Center surge on the Drake Relays, concerts and arena events near the downtown core.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Des Moines's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Des Moines's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
DART Des Moines Area Regional Transit bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Des Moines sits where the Raccoon River meets the Des Moines River, and it runs on insurance, finance and the state's biggest gatherings. Mornings load the I-235 commute toward Downtown, the skywalk core and the insurance towers; evenings pull crowds to the East Village boutiques near the Capitol and the Court Avenue bars; weekends fill Jordan Creek Town Center in West Des Moines. The Iowa State Fair and the Drake Relays send footfall soaring each year, and DART runs the hub from Downtown. Buy the morning commute and the East Village and Court Avenue evening peaks.
East Village and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Jordan Creek Town Center and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Des Moines doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown + East Village | 6–11 PM |
| Commuter frequency | Court Avenue, East Village | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Jordan Creek Town Center, Downtown | 12–8 PM |
| B2B / decision-makers | I-235 / I-35 corridor, East Village | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown, Drake University | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Des Moines’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.26 per play | $100 buys hourly bursts on I-235 and I-35 | drive-time commuter reach |
| Downtown digital spectacular | from ~$0.44 per play | the skywalk and insurance core | office and lunch-crowd dwell |
| East Village retail digital | from ~$0.40 per play | the walkable district by the Capitol | younger independent retail crowd |
| Court Avenue nightlife digital | from ~$0.36 per play | the downtown bar and game-day strip | dining and going-out audiences |
| DART transit screens | from ~$0.28 per play | the downtown hub and bus routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-235 corridor into Downtown.
Multi-zone Des Moines push
Downtown, the East Village and Court Avenue running together across peak dayparts.
Iowa State Fair flagship
Full Downtown and East Village saturation timed to the Iowa State Fair and the Drake Relays.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Des Moines screens are priced per play and booked by the hour, entry plays start around $0.26, with no contracts or minimums.
Downtown ranks #1 for reach and dwell. For premium and B2B audiences, East Village leads; for retail intent, Jordan Creek Town Center; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Des Moines screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Des Moines onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic East Village corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Des Moines campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Des Moines by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The gold dome. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
