Chengdu DOOH · Chunxi Road · Taikoo Li · Tianfu Square · June 2026
Western China's largest market with a metro near 21 million, from Chunxi Road to the Taikoo Li open-air district to Tianfu Square, bookable by the hour, priced per play, matched to how Chengdu actually moves.
Chengdu billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Chunxi Road, Tianfu New Area CBD and landmark networks. On Blindspot, Chengdu screens are booked by the hour and priced per play, entry plays start around $0.20, with no contracts or minimums.
The smart Chengdu play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
A century-old pedestrian shopping street carrying daily foot traffic well over 300,000 across more than 700 shops, the busiest retail core in the city.
The open-air luxury and dining district beside Chunxi Road, home to the famous naked-eye 3D LED wall and a high-spend evening crowd.
The geographic heart of Chengdu and its main metro interchange, ringed by civic landmarks and heavy all-day movement.
The fast-growing southern business district of tech offices and towers, feeding the new high-income commute.
The Jinli folk street and Wuhou Temple district, a heritage tourism and evening destination lit with red lanterns after dark.
The historic wide-and-narrow alleys west of Tianfu Square, a tea-house and dining leisure quarter with steady visitor flow.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Chengdu's media owners, JCDecaux China, Focus Media, Clear Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Chengdu's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Chengdu Metro station and city bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Chengdu is the capital of Sichuan and the largest city in western China, a fast-growing tech and consumer metropolis known for an easygoing lifestyle and a deep love of food and the giant panda. Chunxi Road carries daily foot traffic well over 300,000 across more than 700 shops, and the adjacent Taikoo Li open-air mall, with its famous naked-eye 3D LED wall, anchors the luxury and dining scene. Tianfu Square sits at the geographic center and metro hub. Buy the Chunxi Road weekend peak and the Taikoo Li evening dwell.
Taikoo Li and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Tianfu New Area CBD and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Chunxi Road shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Chengdu doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Chunxi Road + Taikoo Li | 6–11 PM |
| Commuter frequency | Tianfu Square, Taikoo Li | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Tianfu New Area CBD, Chunxi Road | 12–8 PM |
| B2B / decision-makers | Jinli, Taikoo Li | Weekdays 9 AM–6 PM |
| Tourism & events | Chunxi Road, Kuanzhai Alley | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Chengdu’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: video game and software studios, since Chengdu's Tianfu Software Park hosts more than 600 tech tenants including Tencent and studios such as Virtuos now based at Taikoo Li, a natural audience for game and app launches (see DOOH for app launches), and luxury retail, with Taikoo Li and Chunxi Road forming Chengdu's flagship shopping district.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ring-road & expressway digital | from ~$0.20 per play | $100 buys hourly bursts on the city ring roads | drive-time commuter reach |
| Chunxi Road pedestrian digital | from ~$0.46 per play | the busiest retail core in the city | youth and shopper footfall |
| Taikoo Li 3D LED | from ~$0.44 per play | the open-air luxury and dining blocks | high-spend evening dwell |
| Tianfu Square city-center digital | from ~$0.40 per play | the geographic heart and metro hub | all-day landmark reach |
| Chengdu Metro transit screens | from ~$0.24 per play | the metro stations and bus corridors | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Chengdu screen: the format (pricing runs higher on chengdu Metro transit screens than on ring-road & expressway digital), the zone (Chunxi Road carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of bursts on the Chunxi Road and Taikoo Li core.
Multi-zone Chengdu push
Chunxi Road, Taikoo Li and Tianfu Square running together across peak dayparts.
Citywide flagship
Full central retail and Tianfu New Area saturation timed to a holiday or shopping season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux China, Focus Media, Clear Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Chengdu screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Taikoo Li, the afternoon retail stretch around Tianfu New Area CBD, or the evening social hours in Chunxi Road, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Chengdu on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Chunxi Road through to Kuanzhai Alley. The underlying screens are owned and run by media operators such as JCDecaux China, Focus Media and Clear Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Chengdu typically funds a multi-day hourly presence on a high-traffic corridor such as Taikoo Li, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.20 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Chengdu campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Chengdu by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Western China's market. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
