Cairo DOOH · Ring Road · New Cairo · Zamalek · June 2026
A metro of 22 million on both banks of the Nile, from the Ring Road dwell to the New Cairo malls to Zamalek, bookable by the hour, priced per play, matched to how Cairo actually moves.
Cairo billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ring Road, Mohandessin and landmark networks. On Blindspot, Cairo screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Cairo play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The arteries that knit Greater Cairo together, bumper to bumper for hours and lined with the city's largest LED billboards.
The eastern desert expansion of malls, gated compounds and the AUC campus, home to Cairo's affluent commuter crowd.
The Nile island of embassies and dining beside the Downtown core around Tahrir Square and the Egyptian Museum.
The dense west-bank commercial belt of agencies, retail and office towers along Arab League Street.
A vast residential and shopping district built around the City Stars mall and the Abbas El Akkad retail strip.
The western satellite of compounds, the Mall of Egypt and the Sphinx airport corridor, drawing affluent weekend traffic.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Cairo's media owners, JCDecaux Egypt, Alliance Media, OUTSITE OOH among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Cairo's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Cairo Metro station and concourse screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Greater Cairo sprawls across both banks of the Nile and out to its desert satellites, so traffic defines the audience. The Ring Road and 6th October Bridge carry the densest dwell, bumper to bumper for hours and lined with the biggest LED billboards; New Cairo and Sheikh Zayed hold the affluent gated communities and malls; Zamalek and Downtown carry the island-and-centre office and dining crowd. The Metro stacks riders at Tahrir (Sadat) and Attaba. Buy the long Ring Road commute dwell and the New Cairo mall evenings, skip the quiet mid-afternoon heat.
New Cairo and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Mohandessin and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ring Road shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Cairo doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ring Road + New Cairo | 6–11 PM |
| Commuter frequency | Zamalek, New Cairo | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Mohandessin, Ring Road | 12–8 PM |
| B2B / decision-makers | Nasr City, New Cairo | Weekdays 9 AM–6 PM |
| Tourism & events | Ring Road, Sheikh Zayed | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Cairo’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: real estate developers, since New Cairo and Sheikh Zayed are lined with high-end gated compounds selling to the same commuters these screens reach (see DOOH for real estate), and fintech, with Cairo-based payment companies like Fawry, Egypt's largest payment network, and Paymob building their audiences across New Cairo and Nasr City (see DOOH for fintech).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ring Road digital | from ~$0.26 per play | $100 buys hourly bursts in the bumper-to-bumper dwell | mass drive-time reach |
| New Cairo mall digital | from ~$0.44 per play | Fifth Settlement malls and compounds | affluent retail and evening dwell |
| Zamalek / Downtown digital | from ~$0.40 per play | the Nile island and Tahrir core | office, dining and culture audiences |
| West-bank commercial digital | from ~$0.34 per play | Mohandessin and Nasr City retail belts | shoppers and family crowds |
| Cairo Metro station screens | from ~$0.28 per play | Tahrir (Sadat) and Attaba interchanges | walk-up commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Cairo screen: the format (pricing runs higher on cairo Metro station screens than on ring Road digital), the zone (Ring Road & 6th October Bridge carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts in the Ring Road dwell.
Multi-zone Cairo push
Ring Road, New Cairo and Zamalek running together across peak dayparts.
Cairo flagship
Full Ring Road and New Cairo saturation timed to a product launch or the Ramadan retail surge.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Egypt, Alliance Media, OUTSITE OOH among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Cairo screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on New Cairo, the afternoon retail stretch around Mohandessin & Dokki, or the evening social hours in Ring Road & 6th October Bridge, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Cairo on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Ring Road & 6th October Bridge through to Sheikh Zayed & 6th October City. The underlying screens are owned and run by media operators such as JCDecaux Egypt, Alliance Media and OUTSITE OOH, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Cairo typically funds a multi-day hourly presence on a high-traffic corridor such as New Cairo, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Cairo campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Cairo by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
22 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
