Cairo DOOH · Ring Road · New Cairo · Zamalek · June 2026
A metro of 22 million on both banks of the Nile, from the Ring Road dwell to the New Cairo malls to Zamalek, bookable by the hour, priced per play, matched to how Cairo actually moves.
Cairo billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ring Road, Mohandessin and landmark networks. On Blindspot, Cairo screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Cairo play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The arteries that knit Greater Cairo together, bumper to bumper for hours and lined with the city's largest LED billboards.
The eastern desert expansion of malls, gated compounds and the AUC campus, home to Cairo's affluent commuter crowd.
The Nile island of embassies and dining beside the Downtown core around Tahrir Square and the Egyptian Museum.
The dense west-bank commercial belt of agencies, retail and office towers along Arab League Street.
A vast residential and shopping district built around the City Stars mall and the Abbas El Akkad retail strip.
The western satellite of compounds, the Mall of Egypt and the Sphinx airport corridor, drawing affluent weekend traffic.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Cairo's media owners, JCDecaux Egypt, Alliance Media, OUTSITE OOH among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Cairo's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Cairo Metro station and concourse screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Greater Cairo sprawls across both banks of the Nile and out to its desert satellites, so traffic defines the audience. The Ring Road and 6th October Bridge carry the densest dwell, bumper to bumper for hours and lined with the biggest LED billboards; New Cairo and Sheikh Zayed hold the affluent gated communities and malls; Zamalek and Downtown carry the island-and-centre office and dining crowd. The Metro stacks riders at Tahrir (Sadat) and Attaba. Buy the long Ring Road commute dwell and the New Cairo mall evenings, skip the quiet mid-afternoon heat.
New Cairo and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Mohandessin and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ring Road shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Cairo doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ring Road + New Cairo | 6–11 PM |
| Commuter frequency | Zamalek, New Cairo | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Mohandessin, Ring Road | 12–8 PM |
| B2B / decision-makers | Nasr City, New Cairo | Weekdays 9 AM–6 PM |
| Tourism & events | Ring Road, Sheikh Zayed | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Cairo’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ring Road digital | from ~$0.26 per play | $100 buys hourly bursts in the bumper-to-bumper dwell | mass drive-time reach |
| New Cairo mall digital | from ~$0.44 per play | Fifth Settlement malls and compounds | affluent retail and evening dwell |
| Zamalek / Downtown digital | from ~$0.40 per play | the Nile island and Tahrir core | office, dining and culture audiences |
| West-bank commercial digital | from ~$0.34 per play | Mohandessin and Nasr City retail belts | shoppers and family crowds |
| Cairo Metro station screens | from ~$0.28 per play | Tahrir (Sadat) and Attaba interchanges | walk-up commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts in the Ring Road dwell.
Multi-zone Cairo push
Ring Road, New Cairo and Zamalek running together across peak dayparts.
Cairo flagship
Full Ring Road and New Cairo saturation timed to a product launch or the Ramadan retail surge.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Cairo screens are priced per play and booked by the hour, entry plays start around $0.26, with no contracts or minimums.
Ring Road ranks #1 for reach and dwell. For premium and B2B audiences, New Cairo leads; for retail intent, Mohandessin; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Cairo screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Cairo onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux Egypt, Alliance Media, OUTSITE OOH.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic New Cairo corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Cairo campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Cairo by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
22 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
