Burlington DOOH · Church Street · Lake Champlain · BTV · July 2026
Vermont's largest city near 45,000 in a metro near 229,000, and a state with zero roadside billboards, so the screens live inside the flow: Church Street, the waterfront, the university hill and the BTV terminal, bookable by the hour, priced per play, matched to how Burlington actually moves.
Burlington billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Church Street Marketplace, UVM / Main Street Hill and landmark networks. On Blindspot, Burlington screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Burlington play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The four pedestrian blocks of Church Street Marketplace carry Vermont's densest foot traffic, more than a hundred shops and restaurants with genuine walking dwell.
The BTV terminal holds departing and arriving travelers with long, attentive dwell, the region's front door for business and leisure trips.
The Lake Champlain waterfront from ECHO to the boathouse and Battery Park fills with locals and visitors from spring through the foliage season.
The University of Vermont campus and the Main Street hill move thousands of students and hospital staff between the green and downtown daily.
Dorset Street and Williston Road in South Burlington carry the metro's main retail flow around University Mall and the suburban strips.
Winooski packs its restaurant and nightlife scene around the traffic circle across the river, the metro's densest small downtown.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Burlington's media owners, BTV airport media, Green Mountain Transit advertising, Lamar Airport Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Burlington's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Green Mountain Transit (GMT) buses and the Downtown Transit Center on St. Paul Street plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Vermont removed its last roadside billboard decades ago, so Burlington advertising lives where the people already are. Church Street Marketplace carries the state's densest foot traffic through its pedestrian blocks, the Lake Champlain waterfront fills from ECHO to the boathouse all summer, and UVM brings thousands of students down the hill in term time. The BTV terminal holds travelers with real dwell, Dorset Street and Williston Road carry the retail flow through South Burlington, and Winooski packs its dining scene around the circle. Buy the Church Street lunch peak and the BTV departure banks.
BTV / Patrick Leahy Burlington International and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
UVM / Main Street Hill and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Church Street Marketplace shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Burlington doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Church Street Marketplace + BTV / Patrick Leahy Burlington International | 6–11 PM |
| Commuter frequency | Waterfront / Battery Park, BTV / Patrick Leahy Burlington International | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | UVM / Main Street Hill, Church Street Marketplace | 12–8 PM |
| B2B / decision-makers | Dorset Street / Williston Road, BTV / Patrick Leahy Burlington International | Weekdays 9 AM–6 PM |
| Tourism & events | Church Street Marketplace, Winooski | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Burlington’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Place-based venue screens | from ~$0.28 per play | $100 buys hourly bursts across downtown venues | walk-up urban audiences |
| Church Street venue network | from ~$0.44 per play | the pedestrian marketplace blocks | the state's densest foot traffic |
| BTV terminal screens | from ~$0.42 per play | departures, gates and baggage | traveler dwell at the gateway |
| Campus & retail screens | from ~$0.31 per play | the UVM hill and Dorset Street venues | students and daily shoppers |
| GMT transit screens | from ~$0.28 per play | the Downtown Transit Center and routes | riders across the metro |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Burlington screen: the format (pricing runs higher on GMT transit screens than on place-based venue screens), the zone (Church Street Marketplace carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Venue test
A week of lunch and evening bursts on Church Street and waterfront venues.
Multi-zone Burlington push
Church Street, BTV and the UVM hill running together across peak dayparts.
Foliage-season flagship
Full venue and terminal saturation timed to the fall foliage surge and the holiday market.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, BTV airport media, Green Mountain Transit advertising, Lamar Airport Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Burlington screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Burlington onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as BTV airport media, Green Mountain Transit advertising, Lamar Airport Advertising.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic BTV / Patrick Leahy Burlington International corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Burlington campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Burlington by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Queen City of Vermont. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
