Billboards in Boston · location intelligence · June 2026
Boston packs Downtown Crossing, Back Bay and the Seaport into a few dense blocks, 754 screens on Blindspot across 14 formats. Urban panels are the largest format at about $0.10 a play; a billboard play runs about $0.79, the priciest format in the city. Booked by the hour, priced per play.
Boston billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown Crossing, Fenway / Kenmore and landmark networks. On Blindspot, Boston screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Boston play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The pedestrian retail core, continuous foot traffic between offices, shops and transit.
Upscale shopping along Newbury and Boylston, affluent, high-intent pedestrian dwell.
The fastest-growing commercial district, tech and finance offices plus waterfront events.
Ballpark crowds and student density, huge concentrated reach on game and event nights.
The major rail and transit gateways, peak commuter frequency twice a day.
Historic tourist footfall with long dwell, visitors and downtown workers all day.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Boston's media owners, OUTFRONT Media (MBTA), Clear Channel Outdoor, Lamar Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Boston's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MBTA station and vehicle screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Boston is small, dense and walkable, which is rare in the US and useful to a buyer. Downtown Crossing, Back Bay and the Seaport sit minutes apart on the T, and the student tide from Cambridge and the Fenway swells every September. Biotech around Kendall and finance downtown give you a high-value weekday audience, while game nights at Fenway and the Garden reshape the evening. A square-mile core means a small, sharp plan can cover the city.
Back Bay / Boylston and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Fenway / Kenmore and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown Crossing shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Boston doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown Crossing + Back Bay / Boylston | 6–11 PM |
| Commuter frequency | Seaport District, Back Bay / Boylston | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Fenway / Kenmore, Downtown Crossing | 12–8 PM |
| B2B / decision-makers | South Station / North Station, Back Bay / Boylston | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown Crossing, Faneuil Hall / Quincy Market | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Boston’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: biotech and life-science firms, with the Seaport District now home to headquarters like Vertex Pharmaceuticals and a B2B audience reachable where those workers commute (see DOOH for B2B), and financial services, with Fidelity Investments and State Street both headquartered in Boston and their decision-makers moving through South Station / North Station and Back Bay / Boylston.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Downtown & urban panels | from ~$0.40 per play | $100 buys hourly core slots | Downtown Crossing footfall and dwell |
| Boulevard & roadside digital | $0.50–$4 per play | $5,000–$22,000 typical 4-week presence | Arterial commuter reach |
| Transit screens (MBTA) | $0.30–$3 per play | 270M riders/year | Stations and vehicles, captive dwell |
| Mall & retail screens | $0.40–$4 per play | high-intent shopper reach | Back Bay and suburban retail |
| Events & venues | $0.50–$5 per play | game and event-night reach | Fenway and TD Garden crowds |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Boston screen: the format (pricing runs higher on events & venues than on downtown & urban panels), the zone (Downtown Crossing carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Neighbourhood test
An hourly burst on one zone, Back Bay shopping or a South Station commute window. Ideal for launches and local tests.
Multi-zone city push
Downtown, transit and Seaport across peak windows, the workhorse plan for retail, education and app campaigns.
Citywide flagship
Every zone plus the MBTA gateways and a Fenway moment, a full Boston takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, OUTFRONT Media (MBTA), Clear Channel Outdoor, Lamar Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Boston screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Back Bay / Boylston, the afternoon retail stretch around Fenway / Kenmore, or the evening social hours in Downtown Crossing, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Boston on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown Crossing through to Faneuil Hall / Quincy Market. The underlying screens are owned and run by media operators such as OUTFRONT Media (MBTA), Clear Channel Outdoor and Lamar Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Boston typically funds a multi-day hourly presence on a high-traffic corridor such as Back Bay / Boylston, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.40 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Boston campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Boston by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
4.4 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
