Billboards in Boston · location intelligence · June 2026
Few cities pack as much into as little: Downtown Crossing, Back Bay and the Seaport sit minutes apart, fed by students, biotech and finance. Blindspot lets you book Boston's screens by the hour and pay per play, turning a compact city into a precise, hour-by-hour buy.
Boston billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown Crossing, Fenway / Kenmore and landmark networks. On Blindspot, Boston screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Boston play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The pedestrian retail core, continuous foot traffic between offices, shops and transit.
Upscale shopping along Newbury and Boylston, affluent, high-intent pedestrian dwell.
The fastest-growing commercial district, tech and finance offices plus waterfront events.
Ballpark crowds and student density, huge concentrated reach on game and event nights.
The major rail and transit gateways, peak commuter frequency twice a day.
Historic tourist footfall with long dwell, visitors and downtown workers all day.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Boston's media owners, OUTFRONT Media (MBTA), Clear Channel Outdoor, Lamar Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Boston's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MBTA station and vehicle screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Boston is small, dense and walkable, which is rare in the US and useful to a buyer. Downtown Crossing, Back Bay and the Seaport sit minutes apart on the T, and the student tide from Cambridge and the Fenway swells every September. Biotech around Kendall and finance downtown give you a high-value weekday audience, while game nights at Fenway and the Garden reshape the evening. A square-mile core means a small, sharp plan can cover the city.
Back Bay / Boylston and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Fenway / Kenmore and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown Crossing shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Boston doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown Crossing + Back Bay / Boylston | 6–11 PM |
| Commuter frequency | Seaport District, Back Bay / Boylston | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Fenway / Kenmore, Downtown Crossing | 12–8 PM |
| B2B / decision-makers | South Station / North Station, Back Bay / Boylston | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown Crossing, Faneuil Hall / Quincy Market | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Boston’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Downtown & urban panels | from ~$0.40 per play | $100 buys hourly core slots | Downtown Crossing footfall and dwell |
| Boulevard & roadside digital | $0.50–$4 per play | $5,000–$22,000 typical 4-week presence | Arterial commuter reach |
| Transit screens (MBTA) | $0.30–$3 per play | 270M riders/year | Stations and vehicles, captive dwell |
| Mall & retail screens | $0.40–$4 per play | high-intent shopper reach | Back Bay and suburban retail |
| Events & venues | $0.50–$5 per play | game and event-night reach | Fenway and TD Garden crowds |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Neighbourhood test
An hourly burst on one zone, Back Bay shopping or a South Station commute window. Ideal for launches and local tests.
Multi-zone city push
Downtown, transit and Seaport across peak windows, the workhorse plan for retail, education and app campaigns.
Citywide flagship
Every zone plus the MBTA gateways and a Fenway moment, a full Boston takeover.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Boston screens are priced per play and booked by the hour, entry plays start around $0.40, with no contracts or minimums.
Downtown Crossing ranks #1 for reach and dwell. For premium and B2B audiences, Back Bay / Boylston leads; for retail intent, Fenway / Kenmore; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Boston screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Boston onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as OUTFRONT Media (MBTA), Clear Channel Outdoor, Lamar Advertising.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Back Bay / Boylston corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Boston campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Boston by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
4.4 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
