Belfast DOOH · City Hall · Cathedral Quarter · Titanic Quarter · June 2026
Northern Ireland's capital near 345,000 inside a 647,000-strong metro, from City Hall and the Cathedral Quarter to the Titanic Quarter and Victoria Square, bookable by the hour, priced per play, matched to how Belfast actually moves.
Belfast billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium City Hall, Victoria Square and landmark networks. On Blindspot, Belfast screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Belfast play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
City Hall on Donegall Square is the symbolic and geographic centre, ringed by offices, retail and the heaviest pedestrian flow in the city.
The Cathedral Quarter holds the city's densest bar, restaurant and gallery cluster, with long dwell and a strong going-out crowd after dark.
The Titanic Quarter waterfront draws tourism around Titanic Belfast and a growing tech and film workforce on the old shipyard slips.
Victoria Square and the Royal Avenue run carry the city's heaviest shopping footfall through the main retail core.
The Westlink and M2/M1 approaches carry the heaviest cross-city drive-time traffic, strong for commuter frequency.
Botanic Avenue and the Queen's University quarter hold a steady student crowd with high dwell around cafes and bars.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Belfast's media owners, Clear Channel UK, JCDecaux UK, Global (Ocean Outdoor) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Belfast's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Translink Glider and Metro bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Belfast turns around City Hall on Donegall Square, with the Cathedral Quarter carrying the after-dark crowd north and the Titanic Quarter pulling tourism and tech to the waterfront east. Victoria Square and the Royal Avenue run hold the daytime shopping flow, while the Queen's Quarter and Botanic Avenue keep a steady student rhythm to the south. The Westlink and the Glider rapid-transit route move commuters across the city all day. Buy the City Hall daytime daypart and the Cathedral Quarter weekend peak.
Cathedral Quarter and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Victoria Square and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
City Hall shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Belfast doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | City Hall + Cathedral Quarter | 6–11 PM |
| Commuter frequency | Titanic Quarter, Cathedral Quarter | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Victoria Square, City Hall | 12–8 PM |
| B2B / decision-makers | Westlink, Cathedral Quarter | Weekdays 9 AM–6 PM |
| Tourism & events | City Hall, Queen's Quarter | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Belfast’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: banking and financial technology, anchored by Citi's Gateway office in Titanic Quarter, one of Northern Ireland's largest employers with roughly 4,000 staff in technology and processing roles (see DOOH for fintech), and higher education, centred on Queen's University Belfast in Queen's Quarter, Northern Ireland's largest university.
Book Belfast by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.27 per play | $100 buys hourly bursts on the Westlink and M2 | drive-time commuter reach |
| City Hall digital spectacular | from ~$0.46 per play | the Donegall Square civic core | office and tourist dwell |
| Cathedral Quarter digital | from ~$0.43 per play | the nightlife and gallery blocks | going-out and dining audiences |
| Victoria Square retail digital | from ~$0.40 per play | the main shopping centre run | weekend shopper crowd |
| Translink Glider screens | from ~$0.28 per play | the rapid-transit route and shelters | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Belfast screen: the format (pricing runs higher on translink Glider screens than on roadside & motorway digital), the zone (City Hall & Donegall Square carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Westlink into the centre.
Multi-zone Belfast push
City Hall, the Cathedral Quarter and the Titanic Quarter running together across peak dayparts.
City flagship
Full centre and Titanic Quarter saturation timed to a festival or major event weekend.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel UK, JCDecaux UK, Global (Ocean Outdoor) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Belfast screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Belfast onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Clear Channel UK, JCDecaux UK, Global (Ocean Outdoor).
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Cathedral Quarter corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Belfast campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Belfast by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Titanic city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
