Aberdeen DOOH · Union Street · Union Square · Bon Accord · June 2026
Scotland's Granite City and energy capital near 232,000 on the North Sea, from Union Street and Holburn Street to Union Square, Bon Accord and the harbour, bookable by the hour, priced per play, matched to how Aberdeen actually moves.
Aberdeen billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Union Street, Harbour and landmark networks. On Blindspot, Aberdeen screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Aberdeen play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Union Street, the mile of granite that runs the city's civic and shopping spine, carries the heaviest footfall in the centre.
The Union Square centre beside the rail and bus station holds the city's busiest modern shopping and transit footfall.
The Bon Accord centre and George Street carry the northern retail flow through the city's second shopping anchor.
The harbour, the beach esplanade and Pittodrie stadium along the North Sea edge hold a leisure and match-day crowd with strong dwell.
Holburn Street, King Street and the university district carry the arterial commuter flow and a large student crowd.
The A90 north-south trunk and the AWPR bypass carry the heaviest drive-time flow into Aberdeen, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Aberdeen's media owners, JCDecaux UK, Clear Channel UK, Global among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Aberdeen's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
First Aberdeen bus and stop screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Aberdeen runs along Union Street, the mile of granite that is the city's civic and shopping spine, with the Union Square centre by the station and the Bon Accord centre pulling the mall crowd at either end. Holburn Street and King Street carry the arterial flow, the harbour and the beach esplanade mark the North Sea edge, and the energy sector fills the office towers with a well-paid, commuting audience. Two universities add a large student body, and the A90 feeds the north-east. First Aberdeen buses move the city. Buy the Union Street daytime daypart and the Union Square evening peak.
Union Square and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Harbour and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Union Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Aberdeen doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Union Street + Union Square | 6–11 PM |
| Commuter frequency | Bon Accord, Union Square | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Harbour, Union Street | 12–8 PM |
| B2B / decision-makers | Holburn, Union Square | Weekdays 9 AM–6 PM |
| Tourism & events | Union Street, A90 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Aberdeen’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & trunk-road digital | from ~$0.32 per play | $100 buys hourly bursts on the A90 and the AWPR bypass | drive-time commuter reach |
| Union Street retail digital | from ~$0.48 per play | the granite shopping mile | shopper and footfall dwell |
| Union Square retail digital | from ~$0.44 per play | the station shopping centre | shopper and transit crowd |
| Harbour leisure digital | from ~$0.38 per play | the waterfront and beach esplanade | leisure and match-day audiences |
| First Aberdeen transit screens | from ~$0.34 per play | the city bus and stop network | student and commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A90 and the AWPR bypass into the centre.
Multi-zone Aberdeen push
Union Street, Union Square and Bon Accord running together across peak dayparts.
City-centre flagship
Full centre and harbour saturation timed to a match weekend or a festival.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Aberdeen screens are priced per play and booked by the hour, entry plays start around $0.32, with no contracts or minimums.
Union Street ranks #1 for reach and dwell. For premium and B2B audiences, Union Square leads; for retail intent, Harbour; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Aberdeen screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Aberdeen onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux UK, Clear Channel UK, Global.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Union Square corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Aberdeen campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Aberdeen by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Granite City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
