Aberdeen DOOH · Union Street · Union Square · Bon Accord · June 2026
Urban panels are Aberdeen's largest format, from Union Street and Holburn Street to Union Square, Bon Accord and the harbour: 52 screens at about $0.07 a play. A billboard play runs about $0.05, across 99 screens and 4 formats in total. Booked by the hour, priced per play.
Aberdeen billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Union Street, Harbour and landmark networks. On Blindspot, Aberdeen screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Aberdeen play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Union Street, the mile of granite that runs the city's civic and shopping spine, carries the heaviest footfall in the centre.
The Union Square centre beside the rail and bus station holds the city's busiest modern shopping and transit footfall.
The Bon Accord centre and George Street carry the northern retail flow through the city's second shopping anchor.
The harbour, the beach esplanade and Pittodrie stadium along the North Sea edge hold a leisure and match-day crowd with strong dwell.
Holburn Street, King Street and the university district carry the arterial commuter flow and a large student crowd.
The A90 north-south trunk and the AWPR bypass carry the heaviest drive-time flow into Aberdeen, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Aberdeen's media owners, JCDecaux UK, Clear Channel UK, Global among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Aberdeen's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
First Aberdeen bus and stop screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Aberdeen runs along Union Street, the mile of granite that is the city's civic and shopping spine, with the Union Square centre by the station and the Bon Accord centre pulling the mall crowd at either end. Holburn Street and King Street carry the arterial flow, the harbour and the beach esplanade mark the North Sea edge, and the energy sector fills the office towers with a well-paid, commuting audience. Two universities add a large student body, and the A90 feeds the north-east. First Aberdeen buses move the city. Buy the Union Street daytime daypart and the Union Square evening peak.
Union Square and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Harbour and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Union Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Aberdeen doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Union Street + Union Square | 6–11 PM |
| Commuter frequency | Bon Accord, Union Square | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Harbour, Union Street | 12–8 PM |
| B2B / decision-makers | Holburn, Union Square | Weekdays 9 AM–6 PM |
| Tourism & events | Union Street, A90 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Aberdeen’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: oil and gas industry buyers, drawn to the Harbour by Aberdeen's status as the oil capital of Europe, where Port of Aberdeen serves the North Sea energy sector and Wood Group runs its global headquarters at Sir Ian Wood House by the south harbour (see DOOH for B2B), and higher education, anchored by the University of Aberdeen, one of Scotland's four ancient universities, founded in 1495.
Book Aberdeen by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & trunk-road digital | from ~$0.32 per play | $100 buys hourly bursts on the A90 and the AWPR bypass | drive-time commuter reach |
| Union Street retail digital | from ~$0.48 per play | the granite shopping mile | shopper and footfall dwell |
| Union Square retail digital | from ~$0.44 per play | the station shopping centre | shopper and transit crowd |
| Harbour leisure digital | from ~$0.38 per play | the waterfront and beach esplanade | leisure and match-day audiences |
| First Aberdeen transit screens | from ~$0.34 per play | the city bus and stop network | student and commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Aberdeen screen: the format (pricing runs higher on first Aberdeen transit screens than on roadside & trunk-road digital), the zone (Union Street & the granite mile carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A90 and the AWPR bypass into the centre.
Multi-zone Aberdeen push
Union Street, Union Square and Bon Accord running together across peak dayparts.
City-centre flagship
Full centre and harbour saturation timed to a match weekend or a festival.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux UK, Clear Channel UK, Global among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Aberdeen screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Union Square & the station, the afternoon retail stretch around Harbour & the beach esplanade, or the evening social hours in Union Street & the granite mile, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Aberdeen on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Union Street & the granite mile through to A90 & AWPR ring approaches. The underlying screens are owned and run by media operators such as JCDecaux UK, Clear Channel UK and Global, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Aberdeen typically funds a multi-day hourly presence on a high-traffic corridor such as Union Square & the station, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.32 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Aberdeen campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Aberdeen by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Granite City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
