Beijing Daxing International · PKX · the starfish terminal · June 2026

Advertising at the phoenix that landed south of Beijing

Beijing Daxing Airport moved 53.6 million passengers in 2025 through a single terminal. Air China and Beijing Capital Airlines hub here, which concentrates the flight banks. Daxing Airport Express reaches the terminal directly. Blindspot books its screens by the hour, priced per play.

Updated July 28, 2026By Blindspot · location intelligence

49.4M

annual passengers through PKX (2024)

5

piers radiating from one central hall, four runways

8min

walk to the farthest gate by design

$0.50

can put your brand airside via Blindspot

Beijing Daxing Airport, large-format DOOH screens bookable by the hour on Blindspot
Beijing airport · HSBC digital pillar · JCDecaux ChinaBooked by the hour
The short answer● Quotable

Beijing Daxing Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Beijing Daxing Airport screens are booked by the hour and priced per play, entry plays start around $0.50, with no contracts or minimums.

The smart Beijing Daxing Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.

BookingBy the hour
PricingPer play · upfront
MinimumsNone
Go liveWithin hours
DeliveryVerified play logs

Billboard ranking points

Beijing Daxing Airport's billboard spots, ranked

Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.

01

Central departures hall

Best for: Launches · Luxury · Tech

The naturally lit grand courtyard funnels every domestic departing passenger past premium iconic media.

Visibility10
Dwell time8
Footfall9
02

Security & checkpoint

Best for: Finance · Telco · Auto

A single screening hall filters the whole Air China and Beijing Capital Airlines operation, so the queue never really empties.

Visibility8
Dwell time9
Footfall9
03

Pier concourses & gates

Best for: Travel · FMCG · Apps

Five radiating fingers seat long-dwell travelers at holdrooms before boarding.

Visibility8
Dwell time10
Footfall8
04

Arrivals & baggage reclaim

Best for: Hospitality · Banking · Local

Reclaim catches a landed audience with phones back out, 53.6 million passengers a year of it.

Visibility9
Dwell time9
Footfall9
05

Daxing Airport Express platform

Best for: Commerce · Mobility · Retail

The driverless express link to central Beijing repeats your brand on the ride out.

Visibility8
Dwell time8
Footfall8
06

Lounges & duty-free

Best for: Premium · Spirits · Beauty

Duty-free runs and lounge dwell reach a higher-spend traveler before the flight.

Visibility6
Dwell time10
Footfall6

The media estate · operator partners

Beijing Daxing Airport screens, in the wild

Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Beijing Daxing Airport's media owners, JCDecaux China, Beijing Daxing International (PKX) advertising program, JCDecaux Advertising (Shanghai) Co., Ltd. Beijing Branch among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.

Beijing Daxing Airport, Arrival domination LED network, real DOOH screens bookable by the hour on Blindspot
Arrival domination LED networkJCDecaux China
Beijing Daxing Airport, Departures digital screen network, real DOOH screens bookable by the hour on Blindspot
Departures digital screen networkJCDecaux China
Beijing Daxing Airport, 360 digital LED screen, real DOOH screens bookable by the hour on Blindspot
360 digital LED screenJCDecaux China

Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.

Formats

Every Beijing Daxing Airport format, one map

From a single gate screen to a full arrivals-hall takeover, Blindspot puts Beijing Daxing Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:

Departures & check-in LED

Large-format digital across check-in islands and departures, where every traveler dwells before security.

Security & checkpoint queues

Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.

Concourses & gate holdrooms

Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.

Arrivals halls & baggage reclaim

High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.

Jet bridges & boarding

Boarding-bridge and gate-side panels in the final moment before the flight.

Spectaculars & landmark LED

Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.

Location insights

Where Beijing Daxing Airport moves

Daxing is one building, not a cluster: a single radial hall with five piers fanning out so the farthest gate is an eight minute walk. China Eastern and China Southern anchor the banks. Mornings push domestic departures through the central courtyard, midday holds steady transit dwell across the piers, evenings fill arrivals and the Daxing Airport Express platform. The geometry funnels every traveler through the same core. Buy the banks, not the dead hours.

Beijing Daxing Airport footfall heatmap · typical weekday● Stylized
Departures
Security
Piers
Arrivals
Transit
Retail
Central courtyard
Domestic departures
Security lanes
Pier B gates
Pier C gates
International concourse
Arrivals corridor
Baggage reclaim
Express platform
Duty-free hall
QuietPeak flow
Beijing Daxing Airport · DOOH coverage map · stylized● per-play pricing
Stylized map of Blindspot DOOH screen locations across Beijing Daxing Airport Per-play price pins across prime Beijing Daxing Airport advertising zones over a footfall density wash. Stylized; live availability and per-screen pricing are shown in the Blindspot platform. Temple of Heaven ◊ central hall 60+ $0.70$0.62$0.55$0.50$0.48 $0.82 SecurityPiersArrivalsTransitRetailDepartures
FootfallPeak

Footfall rhythm · by hour

Commuterspeaks 7:30–10 AM & 5–8 PM
Shoppers & mallspeaks 12–8 PM
Nightlife & diningpeaks 8 PM–1 AM
12AM6AM12PM6PM11PM
Departures peak in the morning

Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.

Layover dwell, all day

Piers and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.

Arrivals land in waves

Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.

Location intelligence summary

One city, several audiences a day

Beijing Daxing Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.

ObjectiveBook these zonesBest hours
Brand launch / premiumDepartures + TransitAll day · long-haul banks
Business travelersDepartures, PiersWeekday 6–10 AM · 4–8 PM
Long-dwell layoversPiers, Arrivals10 AM–8 PM
International arrivalsArrivals, RetailAligned to long-haul landing banks
Duty-free & retailDepartures, PiersDepartures peaks
Match the tide, not the calendar

A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Beijing Daxing Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.

Creative by daypart

Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.

Proof, not vibes

Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.

The zones above already draw a specific buyer: business travelers across Departures and Piers, moving through China Southern Airlines' main Beijing hub since the carrier shifted all its Beijing flights here in October 2020, and cross-border trade and e-commerce buyers in Arrivals and Retail, tied to the airport's comprehensive bonded zone, which shipped more than 35,000 tonnes of cross-border e-commerce goods in 2024 to markets across Europe and Asia (see DOOH for E-commerce).

Book Beijing Daxing Airport by the hour

Cite this

Key facts at a glance

Quotable, self-contained, sourced, Blindspot, June 2026

  • Beijing Daxing (PKX) handled about 49.4 million passengers in 2024, up roughly 25% year on year.
  • Designed by Zaha Hadid Architects, the terminal's radial form gives it its famous starfish silhouette from the air.
  • PKX runs as one vast single terminal with five piers, so the farthest gate is reachable on foot in about eight minutes.
  • It is a primary hub for China Eastern and China Southern, with four runways built for future growth to ~100 million passengers.
  • The Daxing Airport Express connects the terminal to central Beijing, and the ground transportation centre integrates high-speed rail.
  • On Blindspot, PKX screens are booked by the hour and priced per play, entry plays from ~$0.50, no contracts or minimums.

Pricing · updated June 2026

Beijing Daxing Airport billboards: priced honestly

Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.

FormatPrice per playTypical presenceWhy it works
Central departures LED & pillarsfrom ~$0.50 per play$100 buys hourly departures-hall slotsevery domestic departing passenger through the courtyard
Pier concourse & gate screensfrom ~$0.50 per play$100 buys hourly holdroom slotsseated, long-dwell traveler attention before boarding
Daxing Airport Express transitfrom ~$0.48 per play$100 buys repeat exposure on the city linkcommuters and arrivals riding to central Beijing
Arrivals & baggage reclaimfrom ~$0.48 per play$100 buys belt-side reclaim timea captive, recently landed audience
Departures-hall spectacularcustomflagship courtyard takeoverdominant share of voice over the whole radial hall

No minimums · no contracts · pay per verified play · hourly scheduling per screen

Four things move the price on any Beijing Daxing Airport (PKX) screen: the format (pricing runs higher on departures-hall spectacular than on central departures LED & pillars), the zone (Central departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.

What a campaign costs

Beijing Daxing Airport budgets, three ways

Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.

Concourse test

$500–$1,500

One pier's gate holdrooms across a morning departure bank

Multi-zone airport push

$8,000–$28,000

Departures hall, security lanes, two piers and the arrivals corridor together

PKX flagship takeover

$50,000+

Dominant share of voice across the central courtyard and all five piers

FAQ

Beijing Daxing Airport billboard FAQs

Do I need a permit to advertise at Beijing Daxing Airport (PKX)?

No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux China, JCDecaux Advertising (Shanghai) Co among them, so you're leasing airtime on an existing structure, not erecting a new one.

Why advertise at Beijing Daxing Airport?

Beijing Daxing Airport handled 53.6 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Air China and Beijing Capital Airlines both hub here, which concentrates connecting traffic through the same core. It is served by Daxing Airport Express, so the same audience continues landside. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.

What are the best placements at Beijing Daxing Airport?

Beijing Daxing Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Central departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Pier concourses & gates gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Beijing Daxing International Airport is built around a single main terminal building of about 700,000 square meters, rather than separate numbered terminals.

Can I book Beijing Daxing Airport screens by the hour?

Yes. On Blindspot every Beijing Daxing Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.

Who operates advertising at Beijing Daxing Airport?

The airport's media is run by operators such as JCDecaux China, JCDecaux Advertising (Shanghai) Co; Blindspot aggregates the bookable digital screens onto one map, priced per play.

How fast can my ad go live at Beijing Daxing Airport?

Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.

What can I get at Beijing Daxing Airport for $500?

More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Beijing Daxing Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Pier concourses & gates, or a concentrated burst on Central departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.50, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.

How to book

Live on a Beijing Daxing Airport screen in three steps

No sales calls, no contracts, self-serve from the map to live creative.

01

Pick screens & hours

Open the map, filter Beijing Daxing Airport by zone and format, and select the exact screens and the exact hours your audience is out.

02

See the per-play price

Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.

03

Upload & go live

Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.

Keep exploring

More markets, same map

49.4 million travelers. Your hour.

Beijing Daxing Airport is on the map

Pick the screens, pick the hours, see the price per play, live in hours.