Beijing Capital International · PEK · the Foster T3 gateway · June 2026
Beijing Capital Airport moved 70.7 million passengers in 2025 through three terminals. Air China and Hainan Airlines hub here, which concentrates the flight banks. Opened on 1 March 1958. Blindspot books its screens by the hour, priced per play.
Beijing Capital Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Beijing Capital Airport screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart Beijing Capital Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The international departures concourse, long-haul outbound travelers and luxury and finance brands.
The international arrivals and immigration halls, the premium welcome for inbound travelers.
The vast domestic departures concourse, mass domestic reach.
The T2 international and domestic mix, secondary reach across SkyTeam carriers.
Baggage reclaim and the inter-terminal train, a captive-dwell window.
The landside forecourt and Airport Express rail link, arriving and commuting passengers.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Beijing Capital Airport's media owners, Beijing Capital International Airport Media, JCDecaux China, AirMedia among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Beijing Capital Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Beijing Capital is the airport Norman Foster wrapped in a vast aerodynamic red-gold dragon roof for the 2008 Olympics, once the world's second-busiest. It now shares the capital's load with new Daxing, but T3 remains one of the largest terminal buildings on earth and Air China's primary hub. The flow is bank-driven: T3-E for long-haul international departures and arrivals, T3-C for mass domestic, all linked by an inter-terminal train. Buy the long-haul banks and the domestic morning peaks, and skip the dead hours.
T3-E Intl Dep and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
T3-C Domestic and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
T2 fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Beijing Capital Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | T3-E Intl Dep + Baggage / APM | All day · long-haul banks |
| Business travelers | T3-E Intl Dep, T3-C Domestic | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | T3-C Domestic, T2 | 10 AM–8 PM |
| International arrivals | T2, Forecourt / rail | Aligned to long-haul landing banks |
| Duty-free & retail | T3-E Intl Dep, T3-C Domestic | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Beijing Capital Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: Air China and its Star Alliance partners, since Air China is the airport's largest carrier and hubs at Terminal 3, where Star Alliance members such as Lufthansa and United share Terminal 3-E, filling the T3-E Intl Dep and T3-C Domestic zones with long-haul connecting travelers, and duty-free and travel-retail brands, since one of Asia's busiest airports moved over 67 million passengers in 2024 through the T2 and Forecourt / rail arrivals (see DOOH for ecommerce).
Book Beijing Capital Airport by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Concourse & gate screens | from ~$0.45 per play | $100 buys hourly holdroom slots | seated, long-dwell traveler attention |
| Departures & T3 LED | $0.55–$6 per play | $6,000–$30,000 typical 4-week presence | every departing passenger pre-security |
| Airport Express & APM | $0.50–$4 per play | every transferring passenger | repeat frequency across terminals |
| Arrivals & baggage claim | $0.54–$5 per play | longest captive dwell | high-value arriving and international pax |
| Dragon-roof spectaculars | $0.75–$7 per play | brand-statement reach | the Foster T3 gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Beijing Capital Airport (PEK) screen: the format (pricing runs higher on dragon-roof spectaculars than on concourse & gate screens), the zone (T3-E International Departures carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
An hourly burst across one concourse through the morning departures bank. Ideal for launches and travel-intent campaigns.
Multi-zone airport push
T3 departures, the arrivals halls and the domestic concourse across peak banks, the workhorse plan for national and B2B brands.
PEK flagship takeover
The T3 international halls plus the dragon-roof spectaculars and forecourt, a full takeover of Beijing's gateway.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux China, AirMedia among them, so you're leasing airtime on an existing structure, not erecting a new one.
Beijing Capital Airport handled 70.7 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Air China and Hainan Airlines both hub here, which concentrates connecting traffic through the same core. It is served by Capital Airport Express, so the same audience continues landside. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.
Beijing Capital Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. T3-E International Departures guarantees exposure to essentially every departing passenger. T3 International Arrivals & immigration holds attention through a queue, where dwell is involuntary and long. T3-C Domestic Departures gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. T2 international / domestic catches a recently landed audience with phones back out. Forecourt & Airport Express reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Beijing Capital International Airport has three terminals: Terminal 1 (with the Westwing Satellite Terminal), Terminal 2, and Terminal 3.
Yes. On Blindspot every Beijing Capital Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as JCDecaux China, AirMedia; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Beijing Capital Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as T3-C Domestic Departures, or a concentrated burst on T3-E International Departures and T3 International Arrivals & immigration through the busiest departure banks only. At entry plays around $0.45, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Beijing Capital Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Under the dragon roof. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
