Guangzhou Baiyun · CAN · the Greater Bay hub · June 2026

Advertising at South China's mega-gateway

South China's mega-gateway, 84 million passengers a year across two terminals, the China Southern hub serving the Greater Bay Area and an estate built around mega-size LED, bookable by the hour, priced per play.

Updated June 15, 2026By Blindspot · location intelligence

0M

annual passengers through CAN (2025)

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terminals plus satellite concourse

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China Southern's primary hub

$0

can put your brand airside via Blindspot

Guangzhou Baiyun, large-format DOOH inventory bookable by the hour on Blindspot
Guangzhou Baiyun · Terminal 2 · arrivals LED domination, JCDecauxBooked by the hour
The short answer● Quotable

Guangzhou Baiyun advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Guangzhou Baiyun screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.

The smart Guangzhou Baiyun play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.

BookingBy the hour
PricingPer play · upfront
MinimumsNone
Go liveWithin hours
DeliveryVerified play logs

Billboard ranking points

Guangzhou Baiyun's billboard spots, ranked

Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.

01

Terminal 2 (China Southern)

Best for: Premium · departures · mega LED

The newer Terminal 2, China Southern's main base, high-dwell departures and mega-size LED.

Visibility9
Dwell time9
Footfall9
02

Terminal 1 halls

Best for: Domestic & intl · frequency

The original terminal, dense domestic and international traveler frequency through the day.

Visibility8
Dwell time9
Footfall9
03

International arrivals halls

Best for: International · inbound · dwell

The international arrivals and immigration halls, the first surface inbound travelers see.

Visibility9
Dwell time9
Footfall8
04

Departures & check-in

Best for: Departures · all pax

Check-in and departures across both terminals, captive pre-security dwell.

Visibility8
Dwell time8
Footfall10
05

Mega-size LED & spectaculars

Best for: Brand statement · landmark

Mega-size LED walls (one estate ran three 80 sq.m screens), signature brand placements.

Visibility10
Dwell time8
Footfall8
06

Metro (Line 3) & APM

Best for: Mass reach · city link

The Metro Line 3 and airport people-mover connecting CAN to Guangzhou, captive commute dwell.

Visibility8
Dwell time7
Footfall9

The media estate · operator partners

Guangzhou Baiyun screens, in the wild

Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Guangzhou Baiyun's media owners, Wojie Culture Media (Terminal 2 exclusive), JCDecaux Advertising (Shanghai), AirMedia (LED screens) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.

Guangzhou Baiyun, Digital pillar, real DOOH inventory bookable by the hour on Blindspot
Digital pillarJCDecaux
Guangzhou Baiyun, Concourse digital network, real DOOH inventory bookable by the hour on Blindspot
Concourse digital networkJCDecaux
Guangzhou Baiyun, Digital LED screen, real DOOH inventory bookable by the hour on Blindspot
Digital LED screenJCDecaux
Guangzhou Baiyun, Shopping digital arch, real DOOH inventory bookable by the hour on Blindspot
Shopping digital archJCDecaux
Guangzhou Baiyun, Departures digital network, real DOOH inventory bookable by the hour on Blindspot
Departures digital networkJCDecaux
Guangzhou Baiyun, Digital LED network, real DOOH inventory bookable by the hour on Blindspot
Digital LED networkJCDecaux

Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.

Formats

Every Guangzhou Baiyun format, one map

From a single gate screen to a full arrivals-hall takeover, Blindspot puts Guangzhou Baiyun's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:

Departures & check-in LED

Large-format digital across check-in islands and departures, where every traveler dwells before security.

Security & checkpoint queues

Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.

Concourses & gate holdrooms

Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.

Arrivals halls & baggage reclaim

High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.

Jet bridges & boarding

Boarding-bridge and gate-side panels in the final moment before the flight.

Spectaculars & landmark LED

Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.

Location insights

Where Guangzhou Baiyun moves

Baiyun is the gateway to South China's manufacturing and trade engine. CAN handles 84 million passengers a year as the hub of China Southern, the largest airline in Asia by fleet, serving the Greater Bay Area, Guangzhou, Shenzhen, Hong Kong and the Pearl River Delta's 80-million-strong economy. The audience is a dense mix of domestic business and regional international travelers, with mega-size LED screens (one estate ran three 80 sq.m walls) across two terminals. Buy the domestic business banks and the international arrival windows.

Guangzhou Baiyun footfall heatmap · typical weekday● Stylized
Terminal 2
Terminal 1
Arrivals
Departures
Spectaculars
Transit Link
Duty free
T1 retail
T2 retail
Boarding gates
Immigration
Lounges
Food halls
Metro station
Satellite concourse
Ground transport
QuietPeak flow
Guangzhou Baiyun · DOOH coverage map · stylized● per-play pricing
Stylized map of Blindspot DOOH screen locations across Guangzhou Baiyun Per-play price pins across prime Guangzhou Baiyun advertising zones over a footfall density wash. Stylized; live availability and per-screen pricing are shown in the Blindspot platform. Baiyun Terminal 2 ◊ Metro Line 3 60+ $0.50$0.55$0.45$0.65$0.40 $0.60 Terminal 1ArrivalsDeparturesSpectacularsTransit LinkTerminal 2
FootfallPeak

Footfall rhythm · by hour

Commuterspeaks 7:30–10 AM & 5–8 PM
Shoppers & mallspeaks 12–8 PM
Nightlife & diningpeaks 8 PM–1 AM
12AM6AM12PM6PM11PM
Departures peak in the morning

Terminal 2 and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.

Layover dwell, all day

Arrivals and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.

Arrivals land in waves

Departures fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.

Location intelligence summary

One city, several audiences a day

Guangzhou Baiyun doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.

ObjectiveBook these zonesBest hours
Brand launch / premiumTerminal 2 + SpectacularsAll day · long-haul banks
Business travelersTerminal 2, ArrivalsWeekday 6–10 AM · 4–8 PM
Long-dwell layoversArrivals, Departures10 AM–8 PM
International arrivalsDepartures, Transit LinkAligned to long-haul landing banks
Duty-free & retailTerminal 2, ArrivalsDepartures peaks
Match the tide, not the calendar

A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Guangzhou Baiyun’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.

Creative by daypart

Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.

Proof, not vibes

Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.

Book Guangzhou Baiyun by the hour

Cite this

Key facts at a glance

Quotable, self-contained, sourced, Blindspot, June 2026

  • Guangzhou Baiyun (CAN) handled about 84 million passengers in 2025 (ACI World), one of the busiest airports in China and the world.
  • CAN is the primary hub of China Southern Airlines, the largest airline in Asia by fleet, and the air gateway to the Greater Bay Area.
  • The airport runs two terminals plus a satellite concourse, serving the Pearl River Delta's manufacturing and trade economy.
  • Advertising at Baiyun is run by operators including Wojie Culture Media (Terminal 2 exclusive) and historically JCDecaux and AirMedia, with mega-size LED estates.
  • On Blindspot, CAN screens are booked by the hour and priced per play, entry plays from ~$0.40, no minimums.
  • Blindspot operates 3M+ digital screens in 50+ countries with self-serve hourly booking and verified play logs.

Pricing · updated June 2026

Guangzhou Baiyun billboards: priced honestly

Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.

FormatPrice per playTypical presenceWhy it works
Concourse & gate screensfrom ~$0.40 per play$100 buys hourly holdroom slotsdomestic and regional dwell
Terminal 2 & departures LED$0.50–$5 per play$5,000–$26,000 typical 4-week presenceChina Southern premium travelers
International arrivals$0.50–$4 per playfirst inbound surfaceregional and global inbound passengers
Departures & check-in$0.45–$4 per playevery departing passengerpre-security captive dwell
Mega-size LED & spectaculars$0.65–$7 per playbrand-statement reachCAN's signature digital canvas

No minimums · no contracts · pay per verified play · hourly scheduling per screen

What a campaign costs

Guangzhou Baiyun budgets, three ways

Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.

Concourse test

$500–$1,500

An hourly burst across Terminal 2 or international arrivals through the business banks. Ideal for South China market entry and launches.

Multi-zone airport push

$7,000–$22,000

Terminals 1 and 2 plus arrivals across peak banks, the plan for regional and global brands.

CAN flagship takeover

$38,000+

Both terminals plus the mega-size LED and international arrivals, a full Greater Bay gateway takeover.

FAQ

Guangzhou Baiyun billboard FAQs

How much does airport advertising cost at Guangzhou Baiyun?

From a few cents per play on concourse and gate screens to premium arrivals-hall and spectacular LED. On Blindspot, Guangzhou Baiyun (CAN) screens are priced per play and booked by the hour, entry plays start around $0.40, with no contracts or minimums.

Why advertise at Guangzhou Baiyun?

Guangzhou Baiyun handles roughly 84 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.

What are the best placements at Guangzhou Baiyun?

Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.

Can I book Guangzhou Baiyun screens by the hour?

Yes. On Blindspot every Guangzhou Baiyun screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.

Who operates advertising at Guangzhou Baiyun?

The airport's media is run by operators such as Wojie Culture Media (Terminal 2 exclusive), JCDecaux Advertising (Shanghai), AirMedia (LED screens); Blindspot aggregates the bookable digital inventory onto one map, priced per play.

How fast can my ad go live at Guangzhou Baiyun?

Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.

What can I get at Guangzhou Baiyun for $500?

A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.

How to book

Live on a Guangzhou Baiyun screen in three steps

No sales calls, no contracts, self-serve from the map to live creative.

01

Pick screens & hours

Open the map, filter Guangzhou Baiyun by zone and format, and select the exact screens and the exact hours your audience is out.

02

See the per-play price

Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.

03

Upload & go live

Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.

Keep exploring

More markets, same map

South China's gateway. Your hour.

Guangzhou Baiyun is on the map

Pick the screens, pick the hours, see the price per play, live in hours.