Guangzhou Baiyun · CAN · the Greater Bay hub · June 2026
Guangzhou Baiyun moved 76.4 million passengers in 2024 through three terminals. China Southern Airlines and FedEx Express hub here, which concentrates the flight banks. The airport ranked 9th busiest in the world by passenger volume in 2025, handling 83,582,952 passengers. Blindspot books its screens by the hour, priced per play.
Guangzhou Baiyun advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Guangzhou Baiyun screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Guangzhou Baiyun play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The newer Terminal 2, China Southern's main base, high-dwell departures and mega-size LED.
The original terminal, dense domestic and international traveler frequency through the day.
The international arrivals and immigration halls, the first surface inbound travelers see.
Check-in across Terminal 1, Terminal 2 and Terminal 3 funnels every departing passenger past the screens, China Southern Airlines and FedEx Express banks included.
Mega-size LED walls (one estate ran three 80 sq.m screens), signature brand placements.
The Metro Line 3 and airport people-mover connecting CAN to Guangzhou, captive commute dwell.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Guangzhou Baiyun's media owners, Wojie Culture Media (Terminal 2 exclusive), JCDecaux Advertising (Shanghai), AirMedia (LED screens) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Guangzhou Baiyun's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Baiyun is the gateway to South China's manufacturing and trade engine. CAN handles 84 million passengers a year as the hub of China Southern, the largest airline in Asia by fleet, serving the Greater Bay Area, Guangzhou, Shenzhen, Hong Kong and the Pearl River Delta's 80-million-strong economy. The audience is a dense mix of domestic business and regional international travelers, with mega-size LED screens (one estate ran three 80 sq.m walls) across two terminals. Buy the domestic business banks and the international arrival windows.
Terminal 2 and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Arrivals and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Departures fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Guangzhou Baiyun doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Terminal 2 + Spectaculars | All day · long-haul banks |
| Business travelers | Terminal 2, Arrivals | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Arrivals, Departures | 10 AM–8 PM |
| International arrivals | Departures, Transit Link | Aligned to long-haul landing banks |
| Duty-free & retail | Terminal 2, Arrivals | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Guangzhou Baiyun’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: air cargo and logistics, since Baiyun is a FedEx Express hub and China's second-largest cargo airport, with freight moving through the Departures and Transit Link zones (see DOOH for B2B), and frequent business travelers, since China Southern Airlines is based here and Baiyun set a China record with 76.4 million passengers in 2024.
Book Guangzhou Baiyun by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Concourse & gate screens | from ~$0.40 per play | $100 buys hourly holdroom slots | domestic and regional dwell |
| Terminal 2 & departures LED | $0.50–$5 per play | $5,000–$26,000 typical 4-week presence | China Southern premium travelers |
| International arrivals | $0.50–$4 per play | first inbound surface | regional and global inbound passengers |
| Departures & check-in | $0.45–$4 per play | every departing passenger | pre-security captive dwell |
| Mega-size LED & spectaculars | $0.65–$7 per play | brand-statement reach | CAN's signature digital canvas |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Guangzhou Baiyun (CAN) screen: the format (pricing runs higher on mega-size LED & spectaculars than on concourse & gate screens), the zone (Terminal 2 (China Southern) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
An hourly burst across Terminal 2 or international arrivals through the business banks. Ideal for South China market entry and launches.
Multi-zone airport push
Terminals 1 and 2 plus arrivals across peak banks, the plan for regional and global brands.
CAN flagship takeover
Both terminals plus the mega-size LED and international arrivals, a full Greater Bay gateway takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Wojie Culture Media (Terminal 2 exclusive), JCDecaux Advertising (Shanghai), AirMedia (LED screens) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Guangzhou Baiyun handled 76.4 million passengers in 2024. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. The airport ranked 9th busiest in the world by passenger volume in 2025, handling 83,582,952 passengers. China Southern Airlines and FedEx Express both hub here, which concentrates connecting traffic through the same core. It is served by Metro also, so the same audience continues landside.
Guangzhou Baiyun zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Terminal 2 guarantees exposure to essentially every departing passenger. Terminal 1 halls holds attention through a queue, where dwell is involuntary and long. International arrivals halls gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Departures & check-in catches a recently landed audience with phones back out. Metro reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Guangzhou Baiyun International Airport has three terminals: Terminal 1 (the original terminal, temporarily closed from May 2026 for renovation), Terminal 2 (opened April 2018), and Terminal 3 (opened October 2025).
Yes. On Blindspot every Guangzhou Baiyun screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Wojie Culture Media (Terminal 2 exclusive), JCDecaux Advertising (Shanghai), AirMedia (LED screens); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Guangzhou Baiyun a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as International arrivals halls, or a concentrated burst on Terminal 2 and Terminal 1 halls through the busiest departure banks only. At entry plays around $0.40, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Guangzhou Baiyun by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
South China's gateway. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
