Basel · BSL · the three-country gateway · July 2026
The world's only binational gateway served 9.6 million passengers in 2025 through one terminal split into Swiss and French sectors, drawing from three countries, and Blindspot books its airside screens by the hour, matched to how BSL's pharma and easyJet banks actually move.
EuroAirport Basel Mulhouse Freiburg advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, EuroAirport Basel Mulhouse Freiburg screens are booked by the hour and priced per play, entry plays start around $0.46, with no contracts or minimums.
The smart EuroAirport Basel Mulhouse Freiburg play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The level-3 check-in halls catch every departing passenger from three countries at the counters, the first and longest dwell of the trip.
Two sets of security lanes, Swiss and French, hold travelers in slow, phone-down queues with clear overhead sightlines.
The level-4 holdrooms seat boarding passengers for the dense easyJet banks, 30 to 60 minutes of dwell before the gate call.
Arriving travelers cluster at the carousels under the 135-inch 4K arrivals screen with nothing to do but wait.
The BVB line 50 rank, the Distribus stops and the two-country taxi curbs move arriving passengers past screens toward Basel, Alsace and Freiburg.
The duty-free walkthrough and lounges catch relaxed, three-currency travelers with time before boarding.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from EuroAirport Basel Mulhouse Freiburg's media owners, EuroAirport in-house media, EuroAirport advertising & promotions, BVB transit media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts EuroAirport Basel Mulhouse Freiburg's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
EuroAirport served 9.6 million passengers in 2025, up from 8.9 million a year earlier, and it is the only binational airport in the world: run by France and Switzerland under a 1949 convention, on French soil at Saint-Louis, with one terminal split into Swiss and French sectors and three countries in the catchment. easyJet Switzerland keeps its headquarters and largest base here with about 55 percent of the traffic, and Art Basel, Baselworld-era watch money and Roche and Novartis business fill the banks. Buy the Monday pharma banks and the Art Basel week.
Check-in and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Baggage fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
EuroAirport Basel Mulhouse Freiburg doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Check-in + Bus / Curb | All day · long-haul banks |
| Business travelers | Check-in, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Baggage | 10 AM–8 PM |
| International arrivals | Baggage, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Check-in, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into EuroAirport Basel Mulhouse Freiburg’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in hall screens & LED | from ~$0.46 per play | $100 buys hourly check-in-hall slots | every departing traveler from three countries |
| Gate & holdroom screens | from ~$0.46 per play | $100 buys hourly holdroom slots | seated traveler attention before boarding |
| Bus 50 & ground transport | from ~$0.43 per play | $100 buys repeat exposure on the city link | arrivals bound for Basel, Alsace and Freiburg |
| Arrivals & baggage carousels | from ~$0.43 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Check-in-hall spectacular | custom | flagship departures takeover | dominant share of voice over the three-country gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any EuroAirport Basel Mulhouse Freiburg (BSL) screen: the format (pricing runs higher on check-in-hall spectacular than on check-in hall screens & LED), the zone (Check-in halls carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The gate holdrooms across a Monday morning easyJet bank
Multi-zone airport push
Check-in, both security sectors, the holdrooms, the carousels and the bus rank together
BSL flagship takeover
Dominant share of voice across the departures core, timed to Art Basel or the pharma congress weeks
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, BVB transit media among them, so you're leasing airtime on an existing structure, not erecting a new one.
EuroAirport Basel Mulhouse Freiburg handles roughly 9.6 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every EuroAirport Basel Mulhouse Freiburg screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by BVB transit media; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter EuroAirport Basel Mulhouse Freiburg by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
9.6 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
