Split · SPU · the Dalmatian gateway · July 2026

Advertising at the Adriatic's summer gateway

Split Airport handled 3.9 million passengers in 2025 across a single terminal. Croatia Airlines hub here. It is Croatia's 2nd busiest airport. A major terminal expansion completed in summer 2019. Blindspot books its screens by the hour, priced per play.

Updated July 28, 2026By Blindspot · location intelligence

3.9M

annual passengers through SPU (2025)

#2

busiest airport in Croatia, after Zagreb

30min

from the curb to Diocletian's Palace

$0.45

puts your brand airside via Blindspot

Split Airport, large-format DOOH screens bookable by the hour on Blindspot
Split SPU · check-in hall · JCDecaux AirportBooked by the hour
The short answer● Quotable

Split Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Split Airport screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.

The smart Split Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.

BookingBy the hour
PricingPer play · upfront
MinimumsNone
Go liveWithin hours
DeliveryVerified play logs

Billboard ranking points

Split Airport's billboard spots, ranked

Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.

01

Check-in hall

Best for: Travel · Finance · Launches

The 2019 terminal's glass check-in hall catches every departing passenger at the desks and kiosks, the one dwell every summer departure shares.

Visibility6
Dwell time4
Footfall5
02

Security control

Best for: Banking · Telco · Insurance

The security queues run slow and phone-down at the season's peak, every traveler funneled through one hall with clean sightlines.

Visibility4
Dwell time5
Footfall5
03

Departure lounge & duty free

Best for: Premium · Spirits · Retail

The airside lounge and duty-free walk hold the whole departing audience among shops and cafes, the longest airside dwell.

Visibility3
Dwell time6
Footfall3
04

Gate areas

Best for: Travel · FMCG · Apps

The gate rows seat boarding passengers in concentrated waves as the easyJet, Ryanair and Croatia Airlines rotations turn.

Visibility4
Dwell time5
Footfall4
05

Baggage reclaim & arrivals

Best for: Hospitality · Charter · Local

Reclaim holds arriving holidaymakers with nothing to do but wait, minutes from the transfer coaches and the coast road.

Visibility5
Dwell time5
Footfall5
06

Forecourt & coastal curb

Best for: Mobility · Tourism · Retail

The shuttle stops, taxi rank and forecourt move every passenger on toward Split's harbor, Trogir and the marinas.

Visibility3
Dwell time3
Footfall3

The media estate · operator partners

Split Airport screens, in the wild

Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Split Airport's media owners, Split Airport in-house media, Zracna luka Split commercial team, Go2Digital among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.

Split Airport, Check-in hall · digital network, real DOOH screens bookable by the hour on Blindspot
Check-in hall · digital networkJCDecaux Airport
Split Airport, Security control · overhead LED, real DOOH screens bookable by the hour on Blindspot
Security control · overhead LEDJCDecaux Airport
Split Airport, Departure lounge · lounge screens, real DOOH screens bookable by the hour on Blindspot
Departure lounge · lounge screensJCDecaux Airport
Split Airport, Gate rows · boarding-wave panels, real DOOH screens bookable by the hour on Blindspot
Gate rows · boarding-wave panelsJCDecaux Airport
Split Airport, Baggage reclaim · arrivals digital, real DOOH screens bookable by the hour on Blindspot
Baggage reclaim · arrivals digitalJCDecaux Airport
Split Airport, Forecourt & bus stops · exterior panel, real DOOH screens bookable by the hour on Blindspot
Forecourt & bus stops · exterior panelJCDecaux Airport

Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.

Formats

Every Split Airport format, one map

From a single gate screen to a full arrivals-hall takeover, Blindspot puts Split Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:

Departures & check-in LED

Large-format digital across check-in islands and departures, where every traveler dwells before security.

Security & checkpoint queues

Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.

Concourses & gate holdrooms

Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.

Arrivals halls & baggage reclaim

High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.

Jet bridges & boarding

Boarding-bridge and gate-side panels in the final moment before the flight.

Spectaculars & landmark LED

Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.

Location insights

Where Split Airport moves

Split Airport is Croatia's second busiest and the whole Dalmatian coast's front door: 3.6 million passengers in 2024, up 7.9 percent, and 3.9 million in 2025, moving through the striking glass terminal that opened in 2019 on the Kaštela shore. The traffic is Europe's summer in concentrate: Croatia Airlines runs a seasonal base while easyJet, Ryanair, Lufthansa group and British Airways stack the warm-month boards, and July and August alone carry a huge share of the year. Every passenger is minutes from Diocletian's Palace, Trogir and the ferries to Hvar and Brac. The airport's own commercial team runs the terminal media. Buy the Saturday transfer waves and the yacht-week arrivals.

Split Airport footfall heatmap · typical weekday● Stylized
Check-in
Security
Lounge
Gates
Reclaim
Forecourt
Check-in hall
Security control
Departure lounge
Gate rows
Duty-free walk
Reclaim
Arrivals hall
Transfer desks
Forecourt
Bus stops
QuietPeak flow
Split Airport · DOOH coverage map · stylized● per-play pricing
Stylized map of Blindspot DOOH screen locations across Split Airport Per-play price pins across prime Split Airport advertising zones over a footfall density wash. Stylized; live availability and per-screen pricing are shown in the Blindspot platform. Sveti Duje ◊ the palace shore 60+ $0.63$0.57$0.52$0.48$0.45 $0.73 SecurityLoungeGatesReclaimForecourtCheck-in
FootfallPeak

Footfall rhythm · by hour

Commuterspeaks 7:30–10 AM & 5–8 PM
Shoppers & mallspeaks 12–8 PM
Nightlife & diningpeaks 8 PM–1 AM
12AM6AM12PM6PM11PM
Departures peak in the morning

Check-in and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.

Layover dwell, all day

Lounge and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.

Arrivals land in waves

Gates fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.

Location intelligence summary

One city, several audiences a day

Split Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.

ObjectiveBook these zonesBest hours
Brand launch / premiumCheck-in + ReclaimAll day · long-haul banks
Business travelersCheck-in, LoungeWeekday 6–10 AM · 4–8 PM
Long-dwell layoversLounge, Gates10 AM–8 PM
International arrivalsGates, ForecourtAligned to long-haul landing banks
Duty-free & retailCheck-in, LoungeDepartures peaks
Match the tide, not the calendar

A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Split Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.

Creative by daypart

Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.

Proof, not vibes

Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.

The zones above already draw a specific buyer: island-bound leisure travelers moving through Check-in and Reclaim toward the catamaran and ferry links to Brač, Hvar, and the wider Dalmatian coast, since Split is Croatia's second-busiest airport and runs on sharp June to August seasonality, and heritage and culture travelers heading from the Forecourt into the old town to see Diocletian's Palace, a UNESCO World Heritage Site since 1979.

Book Split Airport by the hour

Cite this

Key facts at a glance

Quotable, self-contained, sourced, Blindspot, June 2026

  • Split Airport (SPU) handled 3.6 million passengers in 2024, up 7.9 percent, and about 3.9 million in 2025, Croatia's second busiest airport.
  • The striking glass terminal opened in 2019 on the Kaštela shore, lifting capacity toward five million passengers a year.
  • Croatia Airlines runs a seasonal base at Split, with easyJet, Ryanair, Lufthansa group and British Airways stacking the summer boards.
  • Traffic is intensely seasonal: the July and August peak carries a huge share of the year, driven by Saturday charter and transfer waves.
  • Diocletian's Palace, the Roman heart of Split and a UNESCO site, is about 30 minutes down the coast road, with Trogir's old town 10 minutes west.
  • On Blindspot, SPU screens are booked by the hour and priced per play, entry plays from ~$0.45.

Pricing · updated June 2026

Split Airport billboards: priced honestly

Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.

FormatPrice per playTypical presenceWhy it works
Check-in hall screens & LEDfrom ~$0.45 per play$100 buys hourly check-in slotsevery departing Adriatic traveler
Departure lounge screensfrom ~$0.45 per play$100 buys hourly lounge slotsthe longest airside dwell of the journey
Baggage reclaim & arrivalsfrom ~$0.43 per play$100 buys belt-side reclaim timeholidaymakers landing with a week to spend
Forecourt & coastal curbfrom ~$0.43 per play$100 buys repeat forecourt exposureevery surface journey to the coast
Departures spectacularcustomflagship check-in takeoverdominant share of voice over the Dalmatian gateway

No minimums · no contracts · pay per verified play · hourly scheduling per screen

Four things move the price on any Split Airport (SPU) screen: the format (pricing runs higher on departures spectacular than on check-in hall screens & LED), the zone (Check-in hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.

What a campaign costs

Split Airport budgets, three ways

Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.

Lounge test

$500-1,700

The departure lounge across a Saturday transfer wave

Multi-zone airport push

$7,500-24,000

Check-in, security, the lounge and reclaim together

Summer-peak flagship

$45,000+

Dominant share of voice across the July and August Saturdays when the coast changes over

FAQ

Split Airport billboard FAQs

Do I need a permit to advertise at Split Airport (SPU)?

No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Go2Digital among them, so you're leasing airtime on an existing structure, not erecting a new one.

Why advertise at Split Airport?

Split Airport handled 3.9 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Split is a major destination for leisure flights during the European summer holiday season, with weekend traffic exceeding 50,000 passengers at peak (June-August); it handled 3,881,186 passengers in 2025 (up 7.1%) and is Croatia's second-busiest airport after Zagreb. Croatia Airlines hub here, which concentrates connecting traffic through the same core.

What are the best placements at Split Airport?

Split Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Check-in hall guarantees exposure to essentially every departing passenger. Security control holds attention through a queue, where dwell is involuntary and long. Departure lounge & duty free gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Gate areas catches a recently landed audience with phones back out. Forecourt & coastal curb reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Split Airport operates a single terminal building, expanded in 2019 to 34,500 sq m with capacity for 5 million passengers annually.

Can I book Split Airport screens by the hour?

Yes. On Blindspot every Split Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.

Who operates advertising at Split Airport?

The airport's media is run primarily by Go2Digital; Blindspot aggregates the bookable digital screens onto one map, priced per play.

How fast can my ad go live at Split Airport?

Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.

What can I get at Split Airport for $500?

More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Split Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Departure lounge & duty free, or a concentrated burst on Check-in hall and Security control through the busiest departure banks only. At entry plays around $0.45, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.

How to book

Live on a Split Airport screen in three steps

No sales calls, no contracts, self-serve from the map to live creative.

01

Pick screens & hours

Open the map, filter Split Airport by zone and format, and select the exact screens and the exact hours your audience is out.

02

See the per-play price

Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.

03

Upload & go live

Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.

Keep exploring

More markets, same map

3.9 million travelers. Your hour.

Split Airport is on the map

Pick the screens, pick the hours, see the price per play, live in hours.