Orlando International · MCO · Florida's busiest airport · June 2026
Orlando Airport moved 57.7 million passengers in 2025 through two terminals. Traffic arrives in concentrated flight banks rather than evenly. It is the busiest airport in Florida. Blindspot books its screens by the hour, priced per play.
Orlando Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Orlando Airport screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart Orlando Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The North Terminal departure and check-in halls, the full passenger funnel before security.
The four remote airside gate concourses, long pre-boarding dwell for a captive audience.
The new Terminal C, JetBlue and international long-haul in a modern LED-ready environment.
The automated people movers between landside and airside, repeat exposure on every ride.
The arrivals baggage claim, repeated exposure while travelers wait for bags.
The east and west atrium security checkpoints, queue dwell with guaranteed attention.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Orlando Airport's media owners, Clear Channel Airports (a division of Clear Channel Outdoor), Orlando International (MCO) advertising program among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Orlando Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Orlando is the family-vacation capital of the United States, and MCO is the door every theme-park itinerary walks through. The North Terminal splits into Terminals A and B, feeding four remote airside concourses by people mover, while the new Terminal C runs JetBlue and the international carriers next to the Brightline rail station. The audience skews high-intent and out-of-town: families heading to the parks, conventions filling the hotels, and a steady international long-haul layer. The rhythm peaks in the morning departures bank and the late-afternoon arrivals wave. Buy the banks, not the dead hours.
Term A/B Dep and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Terminal C and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
People movers fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Orlando Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Term A/B Dep + Baggage | All day · long-haul banks |
| Business travelers | Term A/B Dep, Terminal C | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Terminal C, People movers | 10 AM–8 PM |
| International arrivals | People movers, Security | Aligned to long-haul landing banks |
| Duty-free & retail | Term A/B Dep, Terminal C | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Orlando Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: leisure travelers flying MCO's home-based low-cost carriers, since Frontier, Southwest and Breeze Airways all crew-base at Orlando, filling Term A/B Dep ahead of Disney and Universal trips, and logistics and cargo decision-makers, since FedEx Express, UPS Airlines, Amazon Air and DHL Express all run freight operations out of MCO (see DOOH for B2B).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Concourse & gate screens | from ~$0.45 per play | $100 buys hourly holdroom slots | seated, long-dwell traveler attention |
| Departures & Terminal C LED | $0.55–$6 per play | $5,000–$28,000 typical 4-week presence | every departing passenger pre-security |
| People movers & inter-terminal | $0.50–$4 per play | every transferring passenger | repeat frequency across the complexes |
| Arrivals & baggage claim | $0.50–$5 per play | longest captive dwell | high-intent arriving park-bound pax |
| Atriums & spectaculars | $0.70–$7 per play | brand-statement reach | Florida's busiest gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Orlando Airport (MCO) screen: the format (pricing runs higher on atriums & spectaculars than on concourse & gate screens), the zone (Terminal A & B departures (North Terminal) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
An hourly burst across one airside concourse through the morning departures bank. Ideal for launches and travel-intent campaigns.
Multi-zone airport push
Terminal A/B departures, the airside concourses and Terminal C across peak banks, the workhorse plan for national and leisure brands.
MCO flagship takeover
The Terminal C LED plus the North Terminal departures and baggage claim, a full takeover of Florida's busiest gateway.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Airports (a division of Clear Channel Outdoor) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Orlando Airport handled 57.7 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Served 57,675,573 passengers in 2025, the busiest airport in Florida and the seventh-busiest in the United States. On the rail link: Brightline higher-speed rail station sits within the airport's Intermodal Terminal (opened November 2017, service began September 2023), linked to Terminal A/B by the Terminal Link automated people mover.
Orlando Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Terminal A & B departures guarantees exposure to essentially every departing passenger. Airside concourses 1-4 holds attention through a queue, where dwell is involuntary and long. Terminal C gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Gate Link & Terminal Link people movers catches a recently landed audience with phones back out. Security checkpoints reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Orlando Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by Clear Channel Airports (a division of Clear Channel Outdoor); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Orlando Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Terminal C, or a concentrated burst on Terminal A & B departures and Airside concourses 1-4 through the busiest departure banks only. At entry plays around $0.45, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Orlando Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
57.7 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
