Istanbul Sabiha Gokcen International · SAW · the Asian-side hub · June 2026
Istanbul Sabiha Gokcen International Airport handled 41.4 million passengers in 2024 through a single terminal. It is the 2nd busiest airport in Turkey. A second runway was inaugurated December 25, 2023. Blindspot books its screens by the hour, priced per play.
Istanbul Sabiha Gokcen International Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Istanbul Sabiha Gokcen International Airport screens are booked by the hour and priced per play, entry plays start around $0.44, with no contracts or minimums.
The smart Istanbul Sabiha Gokcen International Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The single-terminal check-in concourse funnels every departing passenger past premium digital media.
Screening is the one point all 41.4 million passengers a year pass through, in a slow, phone-down queue.
Pegasus and low-cost passengers wait out long pre-boarding dwell across the gate holdrooms.
Reclaim catches a landed audience with phones back out, 41.4 million passengers a year of it.
The M4 metro and Havabus link repeat your brand on the ride into Asian-side Istanbul.
The 4,500 square metre duty-free hall and lounge dwell reach a higher-spend traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Istanbul Sabiha Gokcen International Airport's media owners, Media Port (TAV Media), Istanbul Sabiha Gokcen International (SAW) advertising program, Sabiha Gokcen Airport (ISG) media concession among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Istanbul Sabiha Gokcen International Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Sabiha Gokcen is Istanbul's Asian-side gateway and the fastest-growing major airport in Europe's 40 million-plus club, a low-cost and Pegasus stronghold that runs everything through one busy terminal. Mornings push budget departures, midday holds transit dwell at the gate holdrooms, evenings fill arrivals and the M4 metro platform back toward Kadikoy and central Istanbul. One building, no spread, so every traveler crosses the same departures and security core. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Istanbul Sabiha Gokcen International Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Istanbul Sabiha Gokcen International Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: budget and leisure travelers moving through Departures and Gates on Pegasus Airlines' network, since Sabiha Gokcen is the carrier's home base with routes to well over 100 destinations across dozens of countries, and medical and dental tourists in Arrivals and Retail, since the airport's Asian-side location sits closer to the Ataşehir and Kadıköy clinic clusters that draw patients for cosmetic and dental procedures (see DOOH for Healthcare).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall pillars & LED | from ~$0.44 per play | $100 buys hourly departures-hall slots | every departing passenger through the single-terminal concourse |
| Gate concourse & holdroom screens | from ~$0.44 per play | $100 buys hourly holdroom slots | seated, long-dwell traveler attention before boarding |
| M4 metro transit | from ~$0.42 per play | $100 buys repeat exposure on the city link | commuters and arrivals riding toward Asian-side Istanbul |
| Arrivals & baggage reclaim | from ~$0.42 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Departures-hall spectacular | custom | flagship concourse takeover | dominant share of voice over the whole departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Istanbul Sabiha Gokcen International Airport (SAW) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall pillars & LED), the zone (Departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One pier of gate holdrooms across a morning departure bank
Multi-zone airport push
Departures hall, security lanes, the gate holdrooms and the arrivals corridor together
SAW flagship takeover
Dominant share of voice across the single-terminal departures core
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Media Port (TAV Media) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Istanbul Sabiha Gokcen International Airport handled 41.4 million passengers in 2024. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. The airport handled over 48.4 million passengers in 2025, making it the second busiest airport in Turkey. It is served by Metro M4, so the same audience continues landside. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.
Istanbul Sabiha Gokcen International Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Concourse & gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: One terminal building, opened October 31, 2009, serves both domestic and international flights with capacity for 25 million passengers a year.
Yes. On Blindspot every Istanbul Sabiha Gokcen International Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by Media Port (TAV Media); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Istanbul Sabiha Gokcen International Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Concourse & gate holdrooms, or a concentrated burst on Departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.44, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Istanbul Sabiha Gokcen International Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
41.5 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
