Hangzhou Xiaoshan International · HGH · the Yangtze Delta hub · June 2026
Hangzhou Airport moved 50.5 million passengers in 2025 through four terminals. Loong Air and SF Airlines hub here, which concentrates the flight banks. Metro Lines reaches the terminal directly. It is China's 7th busiest airport. Blindspot books its screens by the hour, priced per play.
Hangzhou Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Hangzhou Airport screens are booked by the hour and priced per play, entry plays start around $0.48, with no contracts or minimums.
The smart Hangzhou Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The giant T4 carries the bulk of Hangzhou's departing traffic through its vast check-in hall.
Screening for Terminal 1, Terminal 3 and Terminal 2 holds a phone-down queue, and Loong Air and SF Airlines connection times keep it busy through the day.
Gate holdrooms across Terminal 1, Terminal 3 and Terminal 2 hold the longest seated dwell, stretched further by Loong Air and SF Airlines connections.
Reclaim halls catch arriving travelers heading toward West Lake before they leave airside.
Metro Lines 1, 7 and 19 from the airport station repeat your brand on the ride into the city.
Duty-free and lounge dwell in Terminal 1, Terminal 3 and Terminal 2 reach a higher-spend traveller with time before boarding.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Hangzhou Airport's media owners, Hangzhou Xiaoshan International Airport Co., Ltd., Hangzhou Xiaoshan International (HGH) advertising program, in-house airport media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Hangzhou Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Hangzhou runs four terminals, now anchored by the giant T4 that opened in 2022 and dwarfs the older T1, T2 and T3. No single carrier dominates; China Eastern, Air China, China Southern, Hainan and Xiamen all run banks here. Mornings push Yangtze Delta departures through T4, midday holds steady business dwell, and evenings fill arrivals and the Metro platform toward West Lake. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Hangzhou Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Hangzhou Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: cross-border cargo and logistics, since Xiaoshan runs about 180 cross-border flights a day and is expanding its cargo terminal toward 800,000 tons of annual international freight capacity, moving through the Transit and Departures zones (see DOOH for B2B), and frequent business travelers, since Air China, China Eastern, China Southern, Hainan Airlines and Xiamen Airlines all use Hangzhou as a focus city, helping push 2024 traffic to 48 million passengers.
Book Hangzhou Airport by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| T4 departures LED | from ~$0.48 per play | $100 buys hourly departures-hall slots | the bulk of Hangzhou's departing passengers |
| Concourse & gate screens | from ~$0.48 per play | $100 buys hourly holdroom slots | seated, long-dwell traveler attention before boarding |
| Metro link & transit | from ~$0.48 per play | $100 buys repeat exposure into the city | travelers riding toward West Lake and the rail stations |
| Arrivals & baggage reclaim | from ~$0.48 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| T4 departures spectacular | custom | flagship departures-hall takeover | dominant share of voice across the giant terminal |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Hangzhou Airport (HGH) screen: the format (pricing runs higher on T4 departures spectacular than on T4 departures LED), the zone (T4 departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One T4 concourse across a morning departure bank
Multi-zone airport push
T4 departures, security, the gate holdrooms and arrivals together
HGH flagship takeover
Dominant share of voice across the giant T4 terminal
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Hangzhou Xiaoshan International Airport Co., Ltd., Hangzhou Xiaoshan International (HGH) advertising program among them, so you're leasing airtime on an existing structure, not erecting a new one.
Hangzhou Airport handled 50.5 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. The airport handled 50,459,018 passengers in 2025, ranking as China's 7th-busiest airport. Loong Air and SF Airlines both hub here, which concentrates connecting traffic through the same core. It is served by Metro Lines, so the same audience continues landside. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.
Hangzhou Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. T4 departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Concourse & gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Hangzhou Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Hangzhou Xiaoshan International Airport Co., Ltd., Hangzhou Xiaoshan International (HGH) advertising program, in-house airport media; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Hangzhou Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Concourse & gate holdrooms, or a concentrated burst on T4 departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.48, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Hangzhou Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
48.1 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
