Tel Aviv DOOH · Rothschild, the Ayalon, the Azrieli towers · June 2026
The Gush Dan metro of about 4.2 million, the Azrieli towers and the White City, Rothschild Boulevard and the Ayalon commute, bookable by the hour, priced per play, matched to how Tel Aviv actually moves.
Tel Aviv billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ayalon Highway Corridor, Dizengoff and landmark networks. On Blindspot, Tel Aviv screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Tel Aviv play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Israel's busiest road artery along the riverbed, hundreds of thousands of vehicles a day, the country's top large-format wallscape zone.
The startup-nation financial spine with premium pedestrian and cafe footfall, ideal for brand-image and tech advertising.
The Azrieli towers and the Sarona retail and office complex near Kaplan Street, an affluent, high-dwell professional audience.
The flagship retail and lifestyle corridor around Dizengoff Center and Square, high pedestrian reach for fashion and consumer brands.
The dense Bursa office and tower cluster, Israel's financial and diamond hub, a B2B and corporate-image audience.
The waterfront leisure and retail boardwalk, high weekend and family footfall for lifestyle and experiential placements.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Tel Aviv's media owners, JCDecaux Israel, Maximedia, Rapid among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Tel Aviv's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Tel Aviv Light Rail Red Line and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Tel Aviv lives on the Ayalon Highway, the busiest artery in Israel, congested from early morning to late night along the riverbed through the city. Namir Road feeds the north, while Rothschild Boulevard and Dizengoff carry the startup-nation foot traffic and the cafes. The Ramat Gan towers and the Sarona complex hold the offices, the port the weekend leisure crowd, and the new Red Line light rail finally threads it together. Buy the Ayalon and Namir drive-time, the Rothschild and Sarona office daytime, the Dizengoff and port evening footfall, and skip the dead late-night hours.
Rothschild Boulevard and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Dizengoff and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ayalon Highway Corridor shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Tel Aviv doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ayalon Highway Corridor + Rothschild Boulevard | 6–11 PM |
| Commuter frequency | Azrieli / Sarona, Rothschild Boulevard | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Dizengoff, Ayalon Highway Corridor | 12–8 PM |
| B2B / decision-makers | Ramat Gan Diamond Exchange, Rothschild Boulevard | Weekdays 9 AM–6 PM |
| Tourism & events | Ayalon Highway Corridor, Tel Aviv Port | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Tel Aviv’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: diamond trade and B2B firms around Ramat Gan Diamond Exchange, described as the world's largest diamond exchange, spanning four connected towers with roughly 1,000 office rooms and historically handling a large share of the world's rough and polished diamond trade (see DOOH for B2B), and corporate and finance brands around Azrieli / Sarona, anchored by Azrieli Sarona Tower, Israel's tallest office building, sitting next to the Tel Aviv Stock Exchange.
Book Tel Aviv by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & Ayalon digital | from ~$0.40 per play | $120 buys hourly bursts on the Ayalon and Namir Road | drive-time commuter reach |
| Azrieli & Sarona tower LED | $0.60–$5 per play | premium corporate and retail placements | executives and affluent shoppers |
| Rothschild / Dizengoff street-level | $0.56–$3 per play | pedestrian and cafe footfall | tech, fashion and lifestyle reach |
| Red Line light rail & transit screens | $0.40–$2.5 per play | around 100,000 daily Red Line riders | repeat commuter frequency |
| Ramat Gan Bursa large-format | $0.48–$3 per play | the financial and diamond district | B2B and corporate-image audience |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Tel Aviv screen: the format (pricing runs higher on ramat Gan Bursa large-format than on roadside & Ayalon digital), the zone (Ayalon Highway Corridor carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
An hourly burst on the Ayalon and the Red Line light rail. Ideal for launches and brand awareness.
Multi-zone Tel Aviv push
Ayalon wallscapes plus Rothschild, Azrieli, Sarona and Dizengoff across peak windows, the workhorse plan for tech and retail brands.
Tel Aviv flagship
Azrieli tower LEDs plus the Ayalon network and the Red Line, a full-metro statement across Gush Dan.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Israel, Maximedia, Rapid among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Tel Aviv screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Rothschild Boulevard, the afternoon retail stretch around Dizengoff, or the evening social hours in Ayalon Highway Corridor, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Tel Aviv on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Ayalon Highway Corridor through to Tel Aviv Port. The underlying screens are owned and run by media operators such as JCDecaux Israel, Maximedia and Rapid, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Tel Aviv typically funds a multi-day hourly presence on a high-traffic corridor such as Rothschild Boulevard, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.40 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Tel Aviv campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Tel Aviv by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
4.2 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
