Surat DOOH · Ring Road · Dumas Road · Varachha · July 2026
The Diamond City of more than 8 million on the Tapi, one of the fastest-growing cities in the world, from the Ring Road textile markets to Dumas Road, Varachha, Adajan and the Diamond Bourse, bookable by the hour, priced per play, matched to how Surat actually moves.
Surat billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ring Road / Textile Markets, Adajan / Pal and landmark networks. On Blindspot, Surat screens are booked by the hour and priced per play, entry plays start around $0.18, with no contracts or minimums.
The smart Surat play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Ring Road's wall of textile markets moves fabric, traders and buyers from morning to night, the densest commercial flow in Gujarat's second city.
Dumas Road runs the city's upscale corridor past VR Surat, the Piplod cafes and the airport approach out to the Dumas seafront evening crowds.
Varachha and Katargam hold the diamond workshops and the Mini Bazar retail streets, where the world's cutting-and-polishing trade clocks in daily.
Adajan and Pal on the Tapi's west bank carry the city's fastest-growing residential belt, its malls and the LP Savani retail strips.
The DREAM City corridor at Khajod ends at the Surat Diamond Bourse, pulling a daily tide of traders, brokers and office commuters south.
The Hazira road feeds one of India's heaviest industrial belts, its port, plants and shift traffic running around the clock west of the city.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Surat's media owners, Times OOH, Laqshya Media Group, Selvel One among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Surat's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Sitilink BRTS, one of India's largest bus rapid transit networks, with the Surat Metro's two lines on the way plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Surat runs on two trades at once: about 90 percent of the world's diamonds are cut and polished in its Varachha and Katargam workshops, and the Ring Road's textile markets move man-made fabric by the truckload every day. Dumas Road carries the city's upscale strip past VR Surat and the cafes of Piplod toward the airport and the Dumas seafront, Adajan holds the fast-growing west-bank retail belt, and the DREAM City corridor south of town now ends at the Surat Diamond Bourse, the largest office building on earth. Buy the Ring Road trading hours and the Dumas Road evening flow.
Dumas Road / Piplod and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Adajan / Pal and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ring Road / Textile Markets shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Surat doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ring Road / Textile Markets + Dumas Road / Piplod | 6–11 PM |
| Commuter frequency | Varachha / Diamond District, Dumas Road / Piplod | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Adajan / Pal, Ring Road / Textile Markets | 12–8 PM |
| B2B / decision-makers | DREAM City / Diamond Bourse, Dumas Road / Piplod | Weekdays 9 AM–6 PM |
| Tourism & events | Ring Road / Textile Markets, Hazira / Industrial Belt | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Surat’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: diamond trade and B2B around DREAM City / Diamond Bourse, the world’s largest office building and home to Surat’s diamond cutting and polishing industry, which processes roughly 90% of the world’s diamonds (see DOOH for B2B), and textiles and manufacturing around Ring Road / Textile Markets, where Surat produces around 40% of India’s man-made fabric output.
Book Surat by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ring Road trade digital | from ~$0.33 per play | the textile-market wall | trader and buyer footfall |
| Dumas Road digital | from ~$0.31 per play | the VR Surat and Piplod strip | upscale evening reach |
| Varachha district digital | from ~$0.27 per play | the diamond workshops and Mini Bazar | the cutting-trade daily flow |
| Adajan retail digital | from ~$0.25 per play | the west-bank residential belt | family and shopper audiences |
| BRTS & road screens | from ~$0.18 per play | the Sitilink corridors and Hazira road | mass commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Surat screen: the format (pricing runs higher on BRTS & road screens than on ring Road trade digital), the zone (Ring Road / Textile Markets carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Corridor test
A week of hourly bursts along the Ring Road and Dumas Road.
Multi-zone Surat push
The Ring Road, Dumas Road and Varachha running together across peak dayparts.
Diamond-season flagship
Full city-core and DREAM City saturation timed to Diwali and the wedding-season trade peaks.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Times OOH, Laqshya Media Group, Selvel One among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Surat screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Surat onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Times OOH, Laqshya Media Group, Selvel One.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Dumas Road / Piplod corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Surat campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Surat by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Diamond City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
