Scranton DOOH · Courthouse Square · I-81 · Montage Mountain · July 2026
Scranton is one of the cities we price where billboards are the largest format: 12 screens at about $0.15 a play, from Courthouse Square and Steamtown to I-81, Montage Mountain and the Viewmont strip. In total the city carries 34 screens across 3 formats on Blindspot. Bookable by the hour, priced per play.
Scranton billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Courthouse Square / Downtown, Montage Mountain / PNC Field and landmark networks. On Blindspot, Scranton screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Scranton play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Lackawanna County Courthouse Square sits under the Electric City sign, ringed by the offices, restaurants and festival stages that give downtown Scranton its pulse.
Lackawanna Avenue links the Marketplace at Steamtown and the national historic site's locomotives to the downtown grid, tourists and shoppers on one straight line.
Interstate 81 carries the valley's commuters and the New York-to-South through traffic past Scranton's exits, the biggest vehicle counts in northeastern Pennsylvania.
Montage Mountain stacks a ski hill, a waterpark, an amphitheater and RailRiders baseball at PNC Field above I-81, event traffic on summer nights and winter weekends.
The University of Scranton's campus climbs the Hill Section blocks east of downtown, thousands of students walking Mulberry Street through the school year.
The US-6 Business strip through Dickson City holds Viewmont Mall and the county's big-box row, the default shopping run for the whole Lackawanna Valley.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Scranton's media owners, Lamar Advertising, Adams Outdoor Advertising, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Scranton's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
COLTS buses across Lackawanna County from the downtown Lackawanna Transit Center plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Scranton earned the Electric City name in 1886 when its streetcars went electric before anyone else's, and the rooftop neon sign above Courthouse Square still says so every night. Steamtown National Historic Site keeps working locomotives in the old DL&W yard downtown, the University of Scranton fills the Hill Section with students, and PNC Field and Montage Mountain pull crowds up the mountainside for RailRiders baseball, concerts and ski nights. I-81 carries the through traffic between New York and the south past every exit ramp billboard in the valley, and the Viewmont strip in Dickson City is where the county actually shops. Buy the I-81 drive time and the Courthouse Square lunch hour.
Steamtown / Lackawanna Avenue and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Montage Mountain / PNC Field and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Courthouse Square / Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Scranton doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Courthouse Square / Downtown + Steamtown / Lackawanna Avenue | 6–11 PM |
| Commuter frequency | I-81 Corridor, Steamtown / Lackawanna Avenue | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Montage Mountain / PNC Field, Courthouse Square / Downtown | 12–8 PM |
| B2B / decision-makers | University of Scranton / Hill Section, Steamtown / Lackawanna Avenue | Weekdays 9 AM–6 PM |
| Tourism & events | Courthouse Square / Downtown, Viewmont / Dickson City retail | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Scranton’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education shapes University of Scranton / Hill Section, where the university ranks among Lackawanna County's largest employers, and healthcare anchors Courthouse Square / Downtown, since close to a quarter of Scranton's workforce works in health, education and social services (see DOOH for healthcare).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.26 per play | $100 buys hourly bursts on I-81 and the McDade Expressway | valley-wide drive-time reach |
| Courthouse Square digital | from ~$0.40 per play | the downtown civic core | office, dining and festival crowds |
| Steamtown retail digital | from ~$0.36 per play | the Lackawanna Avenue axis | shoppers and heritage tourists |
| Montage event-corridor digital | from ~$0.31 per play | PNC Field and the amphitheater run | game nights and concert traffic |
| COLTS transit screens | from ~$0.26 per play | the downtown transit center and routes | walk-up county riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Scranton screen: the format (pricing runs higher on COLTS transit screens than on roadside & interstate digital), the zone (Courthouse Square / Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-81 and the Central Scranton Expressway.
Multi-zone Scranton push
Courthouse Square, Steamtown and the Viewmont strip running together across peak dayparts.
Valley flagship
Full corridor and downtown saturation timed to La Festa Italiana weekend or a Montage concert run.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Adams Outdoor Advertising, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Scranton screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Steamtown / Lackawanna Avenue, the afternoon retail stretch around Montage Mountain / PNC Field, or the evening social hours in Courthouse Square / Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Scranton on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Courthouse Square / Downtown through to Viewmont / Dickson City retail. The underlying screens are owned and run by media operators such as Lamar Advertising, Adams Outdoor Advertising and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Scranton typically funds a multi-day hourly presence on a high-traffic corridor such as Steamtown / Lackawanna Avenue, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Scranton campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Scranton by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Electric City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
