San Sebastian DOOH · La Concha · Parte Vieja · the Kursaal · June 2026
A Basque culinary and festival city near 189,000 in a Gipuzkoa of 725,000, from La Concha to the Parte Vieja to the Kursaal, bookable by the hour, priced per play, matched to how San Sebastian actually moves.
San Sebastian billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Parte Vieja, Gros and landmark networks. On Blindspot, San Sebastian screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart San Sebastian play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Parte Vieja, the medieval old town with the densest cluster of pintxos bars and Michelin stars in the world, packs the city's heaviest dining and going-out crowd.
The La Concha bay, its white balustrade promenade and the beach anchor the city's signature visitor and weekend flow between the two headlands.
The Boulevard and Avenida de la Libertad in the Centro anchor the city's densest daytime shopping, office and resident traffic.
The Gros district and the Zurriola surf beach beside the Kursaal pack a younger dining, nightlife and creative crowd across the river.
The Kursaal congress and auditorium cubes, home of the Film Festival, anchor the city's events, culture and business-visitor flow on the Zurriola side.
Monte Igueldo, the funicular and the Peine del Viento sculptures anchor the city's landmark viewpoint and a steady visitor flow at the bay's west end.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from San Sebastian's media owners, JCDecaux, Clear Channel Espana, Dbus transit media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts San Sebastian's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Dbus city bus and Euskotren screens plus the San Sebastian station approaches plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
San Sebastian, Donostia in Basque, curls around the shell-shaped La Concha bay between Monte Urgull and Monte Igueldo, a belle-epoque resort turned world culinary capital. Mornings and midday load the Boulevard, Avenida de la Libertad and the Gros district with residents and office traffic; evenings pull dense crowds into the Parte Vieja old town for the highest Michelin-star density on earth and the pintxos bars; weekends and summer fill the La Concha and Zurriola promenades, the Kursaal congress cubes and Monte Igueldo. Dbus runs the city buses and Euskotren the regional rail. The Film Festival and Jazzaldia set the seasonal peaks. Buy the midday bay push and the old-town evening peak.
La Concha and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Gros and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Parte Vieja shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
San Sebastian doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Parte Vieja + La Concha | 6–11 PM |
| Commuter frequency | The Boulevard, La Concha | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Gros, Parte Vieja | 12–8 PM |
| B2B / decision-makers | The Kursaal, La Concha | Weekdays 9 AM–6 PM |
| Tourism & events | Parte Vieja, Monte Igueldo | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into San Sebastian’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: film and media around Parte Vieja, host district for the San Sebastian International Film Festival, running every September since 1953 (see DOOH for events), and fine dining and gastronomy around Parte Vieja and Gros, home to Michelin-starred restaurants including Arzak and Akelarre, in a city with more Michelin stars per capita than anywhere else in the world.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & citylight digital | from ~$0.31 per play | $100 buys hourly bursts on the Centro arterials | drive-time and pedestrian reach |
| Parte Vieja old-town digital | from ~$0.47 per play | the pintxos and dining core | tourism and going-out dwell |
| La Concha seafront digital | from ~$0.44 per play | the bay promenade | visitor and weekend audiences |
| Gros / Zurriola district digital | from ~$0.37 per play | the surf and nightlife blocks | younger and creative crowd |
| Dbus and Euskotren screens | from ~$0.32 per play | the city bus and rail routes | walk-up and commuter riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any San Sebastian screen: the format (pricing runs higher on dbus and Euskotren screens than on roadside & citylight digital), the zone (Parte Vieja (old town) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
A week of midday and evening bursts across the Centro and the Parte Vieja.
Multi-zone San Sebastian push
The Parte Vieja, La Concha and Gros running together across peak dayparts.
Basque coast flagship
Full old-town and bay saturation timed to the Film Festival and the summer season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux, Clear Channel Espana, Dbus transit media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every San Sebastian screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on La Concha & the promenade, the afternoon retail stretch around Gros & Zurriola, or the evening social hours in Parte Vieja, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across San Sebastian on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Parte Vieja through to Monte Igueldo & the west. The underlying screens are owned and run by media operators such as JCDecaux, Clear Channel Espana and Dbus transit media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in San Sebastian typically funds a multi-day hourly presence on a high-traffic corridor such as La Concha & the promenade, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.31 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone San Sebastian campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter San Sebastian by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The shell of La Concha. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
