Pune DOOH · Hinjewadi · Koregaon Park · FC Road · June 2026
Maharashtra's second city with a metro near 7.5 million, from the Hinjewadi IT belt to FC Road to Koregaon Park, bookable by the hour, priced per play, matched to how Pune actually moves.
Pune billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Hinjewadi IT Park, Shivajinagar and landmark networks. On Blindspot, Pune screens are booked by the hour and priced per play, entry plays start around $0.22, with no contracts or minimums.
The smart Pune play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Rajiv Gandhi Infotech Park spreads across roughly 2,800 acres and over 800 companies, pulling a young, high-earning tech crowd in and out every weekday.
Pune's most upscale neighbourhood, lined with high-end restaurants, cafes and boutiques, and the natural place to reach an affluent, going-out audience after dark.
The student spine of the city, packed with colleges, shopping and cafes, and the strongest place to reach a youthful, energetic crowd on foot.
A central transit and business district that ties the old city to the new, carrying heavy bus, rail and road traffic through the day.
A fast-growing west-side belt of new offices, gyms and residential towers feeding the Hinjewadi and Mumbai-highway commute.
The eastern IT and township cluster around Magarpatta City, a self-contained work-and-live zone with steady all-day footfall.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Pune's media owners, Times OOH, Laqshya Media Group, Bright Outdoor Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Pune's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
PMPML city bus and metro corridor screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Pune sits inland from Mumbai as Maharashtra's industrial and education capital, paired with neighbouring Pimpri-Chinchwad in one of India's fastest-growing urban regions. The Hinjewadi Rajiv Gandhi Infotech Park pulls a young, high-income tech workforce west each morning, while FC Road and JM Road carry a dense student and young-professional crowd, and Koregaon Park anchors the upscale dining and going-out scene. The Shivajinagar core ties the old city to the new. Buy the Hinjewadi morning commute and the FC Road evening peak.
Koregaon Park and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Shivajinagar and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Hinjewadi IT Park shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Pune doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Hinjewadi IT Park + Koregaon Park | 6–11 PM |
| Commuter frequency | FC Road, Koregaon Park | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Shivajinagar, Hinjewadi IT Park | 12–8 PM |
| B2B / decision-makers | Baner, Koregaon Park | Weekdays 9 AM–6 PM |
| Tourism & events | Hinjewadi IT Park, Hadapsar | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Pune’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & highway digital | from ~$0.22 per play | $100 buys hourly bursts on the Mumbai and Bengaluru highways | drive-time commuter reach |
| Hinjewadi IT-park digital | from ~$0.42 per play | the Rajiv Gandhi Infotech Park gates | tech workforce dwell |
| Koregaon Park district digital | from ~$0.40 per play | the upscale dining blocks | affluent and going-out crowd |
| FC Road student-strip digital | from ~$0.36 per play | the college and retail spine | youth and student footfall |
| PMPML transit screens | from ~$0.26 per play | the city bus and metro corridors | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Hinjewadi IT corridor.
Multi-zone Pune push
Hinjewadi, Koregaon Park and FC Road running together across peak dayparts.
Citywide flagship
Full west-belt and central saturation across the IT, dining and student cores together.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Pune screens are priced per play and booked by the hour, entry plays start around $0.22, with no contracts or minimums.
Hinjewadi IT Park ranks #1 for reach and dwell. For premium and B2B audiences, Koregaon Park leads; for retail intent, Shivajinagar; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Pune screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Pune onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Times OOH, Laqshya Media Group, Bright Outdoor Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Koregaon Park corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Pune campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Pune by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Oxford of the East. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
