Palma DOOH · Passeig del Born · La Seu · Passeig Maritim · June 2026
The Balearic capital near 438,000 and the gateway to Mallorca, from the Passeig del Born and the marina to La Seu cathedral above the bay and the old town, bookable by the hour, priced per play, matched to how Palma actually moves.
Palma de Mallorca billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Passeig del Born, Avenida Jaume III and landmark networks. On Blindspot, Palma de Mallorca screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Palma de Mallorca play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The tree-lined Passeig del Born and the old-town lanes above it run the city's main shopping and strolling spine and its heaviest footfall.
La Seu, the great Gothic cathedral above the bay, and the streets around it hold the city's signature view and its heaviest tourist dwell.
The Passeig Maritim and the yacht marina run beneath the cathedral along the bay, a busy waterfront promenade with a strong evening crowd.
Avenida Jaume III and Calle Sant Miquel carry the city's fashion and department-store retail flow through the commercial centre.
The Porto Pi centre by the port and the Festival Park outlet toward the airport hold the mall and family shopping flow across the metro area.
The Ma-19 airport motorway and the Ma-20 ring carry the heaviest drive-time flow into Palma from the airport and the island, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Palma de Mallorca's media owners, Clear Channel Espana, JCDecaux Spain, Exterior Plus among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Palma de Mallorca's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
EMT Palma bus and stop screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Palma reads from the sea up: La Seu, the great Gothic cathedral, rises golden above the bay with the Passeig Maritim and the marina running beneath it, and the tree-lined Passeig del Born climbs into the old town as the main shopping and strolling spine. The lanes around the cathedral hold the heaviest tourist dwell, Avenida Jaume III and Calle Sant Miquel carry the retail flow, and the Porto Pi and Festival Park centres pull the mall crowd. A huge summer season through Palma airport, one of Europe's busiest, doubles the flow. EMT Palma buses move the city. Buy the Passeig del Born daytime daypart and the marina evening peak.
La Seu and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Avenida Jaume III and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Passeig del Born shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Palma de Mallorca doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Passeig del Born + La Seu | 6–11 PM |
| Commuter frequency | Passeig Maritim, La Seu | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Avenida Jaume III, Passeig del Born | 12–8 PM |
| B2B / decision-makers | Porto Pi, La Seu | Weekdays 9 AM–6 PM |
| Tourism & events | Passeig del Born, Ma-19 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Palma de Mallorca’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: superyacht and marine services companies, since Passeig Maritim runs along Palma's marina district, the hub of a Balearic nautical sector with more than 800 companies and over 1.1 billion euros in annual turnover, and retail and lifestyle brands, since Avenida Jaume III is Palma's principal shopping boulevard, lined with international luxury boutiques.
Book Palma de Mallorca by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.30 per play | $100 buys hourly bursts on the Ma-19 airport road and the Ma-20 ring | drive-time commuter reach |
| Passeig del Born digital spectacular | from ~$0.46 per play | the main shopping and strolling spine | shopper and footfall dwell |
| La Seu heritage digital | from ~$0.44 per play | the cathedral quarter and old town | tourist and culture audiences |
| Porto Pi retail digital | from ~$0.36 per play | the port and Festival Park malls | mall and family shopper crowd |
| EMT Palma transit screens | from ~$0.32 per play | the city bus and stop network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Palma de Mallorca screen: the format (pricing runs higher on EMT Palma transit screens than on roadside & ring-road digital), the zone (Passeig del Born & the old town carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Ma-19 airport road and the Ma-20 ring into the centre.
Multi-zone Palma push
The Passeig del Born, La Seu and the Passeig Maritim running together across peak dayparts.
City-centre flagship
Full centre and waterfront saturation timed to the peak summer season or a festival weekend.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Espana, JCDecaux Spain, Exterior Plus among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Palma de Mallorca screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on La Seu & the cathedral quarter, the afternoon retail stretch around Avenida Jaume III & Sant Miquel, or the evening social hours in Passeig del Born & the old town, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Palma de Mallorca on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Passeig del Born & the old town through to Ma-19 & Ma-20 ring approaches. The underlying screens are owned and run by media operators such as Clear Channel Espana, JCDecaux Spain and Exterior Plus, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Palma de Mallorca typically funds a multi-day hourly presence on a high-traffic corridor such as La Seu & the cathedral quarter, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Palma de Mallorca campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Palma de Mallorca by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The island capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
