Palma DOOH · Passeig del Born · La Seu · Passeig Maritim · June 2026
The Balearic capital near 438,000 and the gateway to Mallorca, from the Passeig del Born and the marina to La Seu cathedral above the bay and the old town, bookable by the hour, priced per play, matched to how Palma actually moves.
Palma de Mallorca billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Passeig del Born, Avenida Jaume III and landmark networks. On Blindspot, Palma de Mallorca screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Palma de Mallorca play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The tree-lined Passeig del Born and the old-town lanes above it run the city's main shopping and strolling spine and its heaviest footfall.
La Seu, the great Gothic cathedral above the bay, and the streets around it hold the city's signature view and its heaviest tourist dwell.
The Passeig Maritim and the yacht marina run beneath the cathedral along the bay, a busy waterfront promenade with a strong evening crowd.
Avenida Jaume III and Calle Sant Miquel carry the city's fashion and department-store retail flow through the commercial centre.
The Porto Pi centre by the port and the Festival Park outlet toward the airport hold the mall and family shopping flow across the metro area.
The Ma-19 airport motorway and the Ma-20 ring carry the heaviest drive-time flow into Palma from the airport and the island, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Palma de Mallorca's media owners, Clear Channel Espana, JCDecaux Spain, Exterior Plus among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Palma de Mallorca's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
EMT Palma bus and stop screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Palma reads from the sea up: La Seu, the great Gothic cathedral, rises golden above the bay with the Passeig Maritim and the marina running beneath it, and the tree-lined Passeig del Born climbs into the old town as the main shopping and strolling spine. The lanes around the cathedral hold the heaviest tourist dwell, Avenida Jaume III and Calle Sant Miquel carry the retail flow, and the Porto Pi and Festival Park centres pull the mall crowd. A huge summer season through Palma airport, one of Europe's busiest, doubles the flow. EMT Palma buses move the city. Buy the Passeig del Born daytime daypart and the marina evening peak.
La Seu and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Avenida Jaume III and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Passeig del Born shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Palma de Mallorca doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Passeig del Born + La Seu | 6–11 PM |
| Commuter frequency | Passeig Maritim, La Seu | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Avenida Jaume III, Passeig del Born | 12–8 PM |
| B2B / decision-makers | Porto Pi, La Seu | Weekdays 9 AM–6 PM |
| Tourism & events | Passeig del Born, Ma-19 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Palma de Mallorca’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.30 per play | $100 buys hourly bursts on the Ma-19 airport road and the Ma-20 ring | drive-time commuter reach |
| Passeig del Born digital spectacular | from ~$0.46 per play | the main shopping and strolling spine | shopper and footfall dwell |
| La Seu heritage digital | from ~$0.44 per play | the cathedral quarter and old town | tourist and culture audiences |
| Porto Pi retail digital | from ~$0.36 per play | the port and Festival Park malls | mall and family shopper crowd |
| EMT Palma transit screens | from ~$0.32 per play | the city bus and stop network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Ma-19 airport road and the Ma-20 ring into the centre.
Multi-zone Palma push
The Passeig del Born, La Seu and the Passeig Maritim running together across peak dayparts.
City-centre flagship
Full centre and waterfront saturation timed to the peak summer season or a festival weekend.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Palma de Mallorca screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
Passeig del Born ranks #1 for reach and dwell. For premium and B2B audiences, La Seu leads; for retail intent, Avenida Jaume III; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Palma de Mallorca screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Palma de Mallorca onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Clear Channel Espana, JCDecaux Spain, Exterior Plus.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic La Seu corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Palma de Mallorca campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Palma de Mallorca by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The island capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
