Newark DOOH · Broad Street · NJPAC · Prudential Center · June 2026
Train-station screens are Newark's largest format, from Broad Street to the Prudential Center to the Ironbound: 166 screens at about $0.58 a play. A billboard play runs about $0.54, across 411 screens and 10 formats in total. Booked by the hour, priced per play.
Newark billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Broad Street, NJPAC and landmark networks. On Blindspot, Newark screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Newark play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Broad and Market crossing, one of the busiest intersections in the country, carries dense office, courthouse and commuter traffic past Military Park and the financial blocks.
The Prudential Center, home of the Devils and a top-ranked concert arena, packs the city's heaviest event-night dwell beside Newark Penn Station.
The Ironbound around Ferry Street, the Portuguese and Brazilian restaurant district east of Penn Station, packs the city's densest dining and going-out crowd.
The New Jersey Performing Arts Center, the Newark Museum of Art and the riverfront blocks anchor the city's arts and show-night audience downtown.
The I-78, the New Jersey Turnpike and the routes feeding the airport and seaport carry the daily commute and the metro's heaviest freight traffic.
Rutgers-Newark, NJIT and the University Heights campuses pack students, researchers and a steady downtown academic audience.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Newark onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Newark's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
NJ Transit bus, light-rail and Newark Penn Station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Newark is the largest city in New Jersey and the working gateway of the New York region, where the airport, the seaport and four rail lines all converge. Mornings load the I-78, the Turnpike and Newark Penn Station with commuters bound for downtown, the courts and the financial blocks; evenings pull crowds to the Prudential Center for the Devils and concerts, to NJPAC and the Ironbound restaurants of the Ferry Street district; weekends fill Branch Brook Park during the country's largest cherry-blossom bloom and the Newark Museum of Art. Rutgers-Newark and NJIT pack students downtown, and NJ Transit runs bus, light rail and the Penn Station hub. Buy the morning rail-and-freeway push and the Ironbound evening peak.
Prudential Center and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
NJPAC and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Broad Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Newark doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Broad Street + Prudential Center | 6–11 PM |
| Commuter frequency | Ironbound, Prudential Center | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | NJPAC, Broad Street | 12–8 PM |
| B2B / decision-makers | I-78 / Turnpike corridor, Prudential Center | Weekdays 9 AM–6 PM |
| Tourism & events | Broad Street, Rutgers-Newark, NJIT | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Newark’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: financial services firms anchored by Prudential Financial's headquarters on Broad Street, right in the Broad Street + Prudential Center zone (see DOOH for fintech), and higher education recruiters reaching students across the Rutgers-Newark and NJIT campuses.
Book Newark by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.29 per play | $100 buys hourly bursts on I-78 and the Turnpike | drive-time commuter reach |
| Broad Street digital spectacular | from ~$0.47 per play | the downtown office core | commuter and office dwell |
| Prudential Center events digital | from ~$0.43 per play | the arena and Penn Station blocks | game-night and concert audiences |
| Ironbound dining digital | from ~$0.40 per play | the Ferry Street restaurant row | dining and going-out dwell |
| NJ Transit bus and Penn Station screens | from ~$0.31 per play | the rail hub, light rail and routes | walk-up rail commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Newark screen: the format (pricing runs higher on NJ Transit bus and Penn Station screens than on roadside & freeway digital), the zone (Broad Street & Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-78 and Turnpike corridor into Downtown.
Multi-zone Newark push
Broad Street, the Prudential Center and the Ironbound running together across peak dayparts.
Gateway flagship
Full Downtown and arena saturation timed to a Devils season and the NJPAC calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Newark screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Prudential Center & the arena district, the afternoon retail stretch around NJPAC & the cultural district, or the evening social hours in Broad Street & Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Newark on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Broad Street & Downtown through to Rutgers-Newark, NJIT & University Heights. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Newark typically funds a multi-day hourly presence on a high-traffic corridor such as Prudential Center & the arena district, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.29 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Newark campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Newark by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The gateway city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
