Manila DOOH · EDSA · Makati · Bonifacio Global City · June 2026
A 14 million metro packed along EDSA, from the Makati CBD to Bonifacio Global City to the Mall of Asia bayfront, bookable by the hour, priced per play, matched to how Manila actually moves.
Manila billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium EDSA Guadalupe, Ortigas Center and landmark networks. On Blindspot, Manila screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Manila play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The country's most valuable OOH corridor, a wall of LED giants above stop-and-go traffic carrying half a million vehicles a day.
Ayala Avenue and the Makati towers carry the financial-district crowd through lunch and evening rush.
Fifth Avenue and High Street are BGC's fashion runway, home to the newest 3D LED spectaculars and an affluent walk-up crowd.
The second business district straddles the Shaw and Ortigas MRT stations beside megamalls and the corporate towers.
The reclaimed Manila Bay entertainment district draws weekend families to the arena, casinos and the bayfront promenade.
Quezon City's transit heart packs MRT and LRT interchanges, the Araneta Coliseum and a dense value-shopping crowd.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Manila's media owners, United Neon Media Group, Summit Outdoor Media, Nyxsys Philippines among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Manila's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MRT-3 and LRT station screens along EDSA plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Metro Manila lives on EDSA, the 23.8 km artery that carries 400,000 to 500,000 vehicles a day past the densest billboard wall in the country. Mornings load the commute into Makati and Ortigas; lunch fills the Ayala and BGC towers; nights pull crowds to BGC's High Street and the Mall of Asia complex. MRT-3 and LRT riders stack at Guadalupe, Cubao and Ayala stations. Buy the long EDSA dwell in stop-and-go traffic and the evening BGC peak, skip the dead pre-dawn window.
Makati Central Business District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Ortigas Center and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
EDSA Guadalupe shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Manila doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | EDSA Guadalupe + Makati Central Business District | 6–11 PM |
| Commuter frequency | Bonifacio Global City, Makati Central Business District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Ortigas Center, EDSA Guadalupe | 12–8 PM |
| B2B / decision-makers | Mall of Asia Complex, Makati Central Business District | Weekdays 9 AM–6 PM |
| Tourism & events | EDSA Guadalupe, Cubao | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Manila’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| EDSA corridor digital | from ~$0.30 per play | $100 buys hourly bursts above the EDSA crawl | mass drive-time reach |
| Makati CBD digital | from ~$0.50 per play | Ayala Avenue and the finance towers | office and lunch-crowd dwell |
| BGC premium digital | from ~$0.46 per play | Fifth Avenue and High Street 3D LED | affluent retail and nightlife |
| Ortigas / Mall of Asia digital | from ~$0.38 per play | megamall and bayfront surges | families and weekend crowds |
| MRT-3 & LRT station screens | from ~$0.32 per play | Guadalupe, Cubao and Ayala interchanges | walk-up commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the EDSA Guadalupe wall.
Multi-zone Manila push
EDSA, Makati and BGC running together across peak dayparts.
Manila flagship
Full EDSA, Makati CBD and BGC saturation timed to the holiday retail surge.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Manila screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
EDSA Guadalupe ranks #1 for reach and dwell. For premium and B2B audiences, Makati Central Business District leads; for retail intent, Ortigas Center; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Manila screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Manila onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as United Neon Media Group, Summit Outdoor Media, Nyxsys Philippines.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Makati Central Business District corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Manila campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Manila by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
14 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
