Manila DOOH · EDSA · Makati · Bonifacio Global City · June 2026
A 14 million metro packed along EDSA, from the Makati CBD to Bonifacio Global City to the Mall of Asia bayfront, bookable by the hour, priced per play, matched to how Manila actually moves.
Manila billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium EDSA Guadalupe, Ortigas Center and landmark networks. On Blindspot, Manila screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Manila play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The country's most valuable OOH corridor, a wall of LED giants above stop-and-go traffic carrying half a million vehicles a day.
Ayala Avenue and the Makati towers carry the financial-district crowd through lunch and evening rush.
Fifth Avenue and High Street are BGC's fashion runway, home to the newest 3D LED spectaculars and an affluent walk-up crowd.
The second business district straddles the Shaw and Ortigas MRT stations beside megamalls and the corporate towers.
The reclaimed Manila Bay entertainment district draws weekend families to the arena, casinos and the bayfront promenade.
Quezon City's transit heart packs MRT and LRT interchanges, the Araneta Coliseum and a dense value-shopping crowd.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Manila's media owners, United Neon Media Group, Summit Outdoor Media, Nyxsys Philippines among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Manila's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MRT-3 and LRT station screens along EDSA plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Metro Manila lives on EDSA, the 23.8 km artery that carries 400,000 to 500,000 vehicles a day past the densest billboard wall in the country. Mornings load the commute into Makati and Ortigas; lunch fills the Ayala and BGC towers; nights pull crowds to BGC's High Street and the Mall of Asia complex. MRT-3 and LRT riders stack at Guadalupe, Cubao and Ayala stations. Buy the long EDSA dwell in stop-and-go traffic and the evening BGC peak, skip the dead pre-dawn window.
Makati Central Business District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Ortigas Center and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
EDSA Guadalupe shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Manila doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | EDSA Guadalupe + Makati Central Business District | 6–11 PM |
| Commuter frequency | Bonifacio Global City, Makati Central Business District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Ortigas Center, EDSA Guadalupe | 12–8 PM |
| B2B / decision-makers | Mall of Asia Complex, Makati Central Business District | Weekdays 9 AM–6 PM |
| Tourism & events | EDSA Guadalupe, Cubao | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Manila’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: business process outsourcing, since the Makati Central Business District, Bonifacio Global City and Ortigas Center hold much of Metro Manila's BPO workforce with firms like Accenture, Concentrix and Teleperformance (see DOOH for B2B), and banking and finance, given the hundreds of banks and PSE-listed headquarters concentrated in the Makati Central Business District.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| EDSA corridor digital | from ~$0.30 per play | $100 buys hourly bursts above the EDSA crawl | mass drive-time reach |
| Makati CBD digital | from ~$0.50 per play | Ayala Avenue and the finance towers | office and lunch-crowd dwell |
| BGC premium digital | from ~$0.46 per play | Fifth Avenue and High Street 3D LED | affluent retail and nightlife |
| Ortigas / Mall of Asia digital | from ~$0.38 per play | megamall and bayfront surges | families and weekend crowds |
| MRT-3 & LRT station screens | from ~$0.32 per play | Guadalupe, Cubao and Ayala interchanges | walk-up commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Manila screen: the format (pricing runs higher on MRT-3 & LRT station screens than on EDSA corridor digital), the zone (EDSA Guadalupe & Mandaluyong Wall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the EDSA Guadalupe wall.
Multi-zone Manila push
EDSA, Makati and BGC running together across peak dayparts.
Manila flagship
Full EDSA, Makati CBD and BGC saturation timed to the holiday retail surge.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, United Neon Media Group, Summit Outdoor Media, Nyxsys Philippines among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Manila screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Makati Central Business District, the afternoon retail stretch around Ortigas Center, or the evening social hours in EDSA Guadalupe & Mandaluyong Wall, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Manila on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from EDSA Guadalupe & Mandaluyong Wall through to Cubao. The underlying screens are owned and run by media operators such as United Neon Media Group, Summit Outdoor Media and Nyxsys Philippines, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Manila typically funds a multi-day hourly presence on a high-traffic corridor such as Makati Central Business District, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Manila campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Manila by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
14 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
