Macon DOOH · Cherry Street · I-75 · Mercer University · July 2026
The heart of Georgia, 157,000 people where soul music was born, from Cherry Street and the Hay House to the I-75 and I-16 interchange, Mercer University and the Riverside retail run, bookable by the hour, priced per play, matched to how Macon actually moves.
Macon billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Cherry Street / Downtown, Riverside Drive / Shoppes at River Crossing and landmark networks. On Blindspot, Macon screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Macon play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Cherry Street runs Macon's restaurant, bar and music-venue strip through the downtown grid, the after-work and weekend corridor for all of Middle Georgia.
The I-75 and I-16 interchange splits Atlanta-bound and Savannah-bound traffic at Macon's edge, one of the busiest crossroads in the state outside Atlanta.
Mercer University's campus and Tattnall Square Park hold the student flow and the Mercer Village dining row on the west edge of downtown.
Riverside Drive carries the north Macon commute past the Shoppes at River Crossing, the market's premium open-air retail cluster.
Zebulon Road's retail and restaurant strip serves the fast-growing north Macon neighborhoods off I-475.
The Eisenhower Parkway corridor holds the Macon Mall block and the west side's big-box retail, steady traffic from across Bibb County.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Macon onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Macon's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Macon Transit Authority buses from Terminal Station downtown plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Macon calls itself the song and soul of the South and has the receipts: Otis Redding, Little Richard and the Allman Brothers all made their names here, and the Big House museum and Capricorn Studios keep the pilgrimage coming. Every March the Cherry Blossom Festival turns 350,000 Yoshino trees pink, the largest bloom of its kind anywhere, and Ocmulgee Mounds' ancient earthworks sit just across the river. Mercer University anchors the college crowd, Cherry Street runs the restaurant and music strip, and the I-75/I-16 interchange moves everything between Atlanta and Savannah past town. Buy the festival fortnight and the interchange drive time.
I-75 / I-16 interchange and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Riverside Drive / Shoppes at River Crossing and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Cherry Street / Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Macon doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Cherry Street / Downtown + I-75 / I-16 interchange | 6–11 PM |
| Commuter frequency | Mercer University / Tattnall Square, I-75 / I-16 interchange | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Riverside Drive / Shoppes at River Crossing, Cherry Street / Downtown | 12–8 PM |
| B2B / decision-makers | Zebulon Road corridor, I-75 / I-16 interchange | Weekdays 9 AM–6 PM |
| Tourism & events | Cherry Street / Downtown, Eisenhower Parkway / Macon Mall | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Macon’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education, since Mercer University, Georgia's oldest private university, enrolls more than 9,000 students right in the Mercer University / Tattnall Square zone the table books for morning and evening commuter frequency, and healthcare, since Atrium Health Navicent, the state's second-largest hospital with over 4,500 employees, sits on Hemlock Street inside the Cherry Street / Downtown zone the table already lists for brand launches and tourism traffic.
Book Macon by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.26 per play | $100 buys hourly bursts on I-75, I-16 and I-475 | crossroads drive-time reach |
| Cherry Street digital | from ~$0.40 per play | the downtown music district | dining and nightlife crowds |
| Riverside retail digital | from ~$0.36 per play | the River Crossing cluster | premium shopper flow |
| Campus-edge digital | from ~$0.30 per play | Mercer Village and Tattnall Square | student and faculty traffic |
| MTA transit screens | from ~$0.26 per play | Terminal Station and the routes | walk-up city riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Macon screen: the format (pricing runs higher on MTA transit screens than on roadside & interstate digital), the zone (Cherry Street / Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-75 and Riverside Drive.
Multi-zone Macon push
Cherry Street, Riverside and the interchange corridor running together across peak dayparts.
Cherry Blossom flagship
Full downtown and corridor saturation across the March festival fortnight.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Fairway Outdoor Advertising, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Macon screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on I-75 / I-16 interchange, the afternoon retail stretch around Riverside Drive / Shoppes at River Crossing, or the evening social hours in Cherry Street / Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Macon on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Cherry Street / Downtown through to Eisenhower Parkway / Macon Mall. The underlying screens are owned and run by media operators such as Lamar Advertising, Fairway Outdoor Advertising and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Macon typically funds a multi-day hourly presence on a high-traffic corridor such as I-75 / I-16 interchange, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Macon campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Macon by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The song of the South. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
