Kolkata DOOH · Park Street · Esplanade · Salt Lake · Gariahat · June 2026
West Bengal's capital with a metro over 15 million, from Park Street to the Esplanade to Salt Lake Sector V, bookable by the hour, priced per play, matched to how Kolkata actually moves.
Kolkata billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Park Street, Gariahat and landmark networks. On Blindspot, Kolkata screens are booked by the hour and priced per play, entry plays start around $0.22, with no contracts or minimums.
The smart Kolkata play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The historic 1.5 km dining and nightlife spine, lined with restaurants, bars and heritage institutions, and the city's strongest after-dark crowd.
The commercial and administrative heart around the Maidan and BBD Bagh, carrying very heavy daily transit and pedestrian flow.
The IT and business district in the east, dense with corporate offices and tech campuses feeding a large weekday commuter audience.
A major south-Kolkata shopping crossing with dense market and roadside retail, a strong place for high-impression daily reach.
The eastern bypass arterial linking the airport and the IT belt, carrying heavy drive-time flow past malls and hospitals all day.
The Howrah Bridge and station gateway on the Hooghly, one of the busiest crossings in the world for vehicles and pedestrians.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Kolkata's media owners, Times OOH, Laqshya Media Group, Selvel One among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Kolkata's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Kolkata Metro station and platform screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Kolkata is the capital of West Bengal and the cultural capital of India, a dense colonial-era port city on the Hooghly with one of the largest metro regions in the country. Park Street is the historic dining and nightlife spine, lit up and busy after dark, while the Esplanade and BBD Bagh hold the commercial and government core. Salt Lake Sector V runs the IT and business belt, the Gariahat crossing carries heavy south-Kolkata retail, and the Howrah Bridge and Victoria Memorial anchor the city's most recognised views. Buy the Salt Lake morning commute and the Park Street evening peak.
Esplanade and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Gariahat and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Park Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Kolkata doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Park Street + Esplanade | 6–11 PM |
| Commuter frequency | Salt Lake Sector V, Esplanade | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Gariahat, Park Street | 12–8 PM |
| B2B / decision-makers | EM Bypass, Esplanade | Weekdays 9 AM–6 PM |
| Tourism & events | Park Street, Howrah | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Kolkata’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: IT and ITES services, since Salt Lake Sector V is East India's largest technology district with more than 200 firms including TCS, Wipro and Cognizant (see DOOH for B2B), and retail trade, given the dense shopping crowds around the Gariahat market and Park Street.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.22 per play | $100 buys hourly bursts on the EM Bypass and arterials | drive-time commuter reach |
| Park Street dining digital | from ~$0.44 per play | the historic restaurant and nightlife spine | after-dark dining footfall |
| Esplanade core digital | from ~$0.42 per play | the commercial and government heart | all-day central reach |
| Salt Lake Sector V digital | from ~$0.38 per play | the IT and corporate belt | affluent weekday commute |
| Kolkata Metro transit screens | from ~$0.28 per play | the station and platform network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Kolkata screen: the format (pricing runs higher on kolkata Metro transit screens than on roadside & arterial digital), the zone (Park Street carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the EM Bypass and Salt Lake corridor.
Multi-zone Kolkata push
Park Street, the Esplanade and Salt Lake Sector V running together across peak dayparts.
Citywide flagship
Full central and south saturation timed to Durga Puja or a festival season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Times OOH, Laqshya Media Group, Selvel One among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Kolkata screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Esplanade & BBD Bagh, the afternoon retail stretch around Gariahat, or the evening social hours in Park Street, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Kolkata on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Park Street through to Howrah & Strand. The underlying screens are owned and run by media operators such as Times OOH, Laqshya Media Group and Selvel One, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Kolkata typically funds a multi-day hourly presence on a high-traffic corridor such as Esplanade & BBD Bagh, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.22 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Kolkata campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Kolkata by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The City of Joy. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
