Kochi DOOH · MG Road · Edappally · Vyttila · June 2026
Kerala's commercial and financial capital and its largest urban area, home to more than 2.3 million people across the backwaters. Blindspot maps its screens to the metro stations, mall junctions and ferry hubs that carry the city, matched to how it moves.
Kochi billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium MG Road, Marine Drive and landmark networks. On Blindspot, Kochi screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Kochi play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Kochi's primary commercial avenue and central shopping and office corridor in the heart of Ernakulam.
The junction around Lulu Mall, one of India's largest with 300+ outlets, plus the NH66 interchange.
Kerala's busiest mobility hub, where the metro, the Water Metro and the state's largest bus terminal meet on NH66.
The Ernakulam seafront promenade beside the backwaters, a popular evening and weekend strip.
The area around Jawaharlal Nehru Stadium and the Panampilly office belt.
The historic peninsula of the Chinese fishing nets and colonial streets, with steady international tourist footfall.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Kochi's media owners, Times OOH, Laqshya Media Group, Selvel Media Services among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Kochi's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Kochi Metro from Aluva to Tripunithura, the Kochi Water Metro on the backwaters, and KSRTC and private buses along National Highway 66 through Edappally and Vyttila plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Kochi moves on water as much as on wheels. It is a city of islands and backwaters, so the daily commute splits between the overhead metro, the ferries of the Water Metro and the buses grinding along NH66. Ernakulam on the mainland holds the offices and the retail on MG Road, while Fort Kochi across the harbour keeps the fishing nets, the cafes and the tourists. Vyttila ties it together, where metro, ferry and Kerala's biggest bus terminal all meet.
Edappally and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Marine Drive and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
MG Road shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Kochi doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | MG Road + Edappally | 6–11 PM |
| Commuter frequency | Vyttila, Edappally | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Marine Drive, MG Road | 12–8 PM |
| B2B / decision-makers | Kaloor / Kadavanthra, Edappally | Weekdays 9 AM–6 PM |
| Tourism & events | MG Road, Fort Kochi | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Kochi’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: IT and ITES services, with InfoPark and SmartCity Kochi employing tens of thousands of professionals who move through the Kaloor / Kadavanthra and Edappally corridors (see DOOH for B2B), and tourism and hospitality, drawn by the Fort Kochi heritage quarter and the Marine Drive waterfront.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| MG Road retail digital | from ~$0.42 per play | the central Ernakulam commercial avenue | shopping and office reach |
| Edappally mall digital | from ~$0.38 per play | the Lulu Mall junction and NH66 | shopper and family crowd |
| Vyttila hub digital | from ~$0.35 per play | the metro, ferry and bus interchange | commuter and transit dwell |
| Marine Drive waterfront digital | from ~$0.31 per play | the Ernakulam seafront promenade | evening and weekend leisure |
| Transit screens | from ~$0.30 per play | the metro stations and bus stops | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Kochi screen: the format (pricing runs higher on transit screens than on MG Road retail digital), the zone (MG Road carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts at Vyttila and along MG Road.
Multi-zone push
MG Road, Edappally and Vyttila together across peak dayparts.
Flagship
Full MG Road and mall-belt saturation.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Times OOH, Laqshya Media Group, Selvel Media Services among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Kochi screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Edappally, the afternoon retail stretch around Marine Drive, or the evening social hours in MG Road, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Kochi on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from MG Road through to Fort Kochi. The underlying screens are owned and run by media operators such as Times OOH, Laqshya Media Group and Selvel Media Services, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Kochi typically funds a multi-day hourly presence on a high-traffic corridor such as Edappally, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Kochi campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Kochi by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The city on water. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
