Jersey City DOOH · Exchange Place · Journal Square · Newport · June 2026
The second-largest city in New Jersey near 302,000 on the Hudson Gold Coast, from Exchange Place to Journal Square to the Newport waterfront, bookable by the hour, priced per play, matched to how Jersey City actually moves.
Jersey City billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Exchange Place, Grove Street and landmark networks. On Blindspot, Jersey City screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Jersey City play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Exchange Place, the Wall Street West financial cluster on the Hudson, carries dense office and PATH commuter traffic with the Manhattan skyline behind it.
Newport, the 600-acre master-planned waterfront with its mall, towers and riverfront walkway, packs a dense resident, shopper and skyline-view crowd.
Journal Square, the inland transit hub now ringed by the Journal Squared towers, packs a heavy PATH commuter and growing residential audience.
Grove Street and the historic downtown around Newark Avenue pack the city's densest restaurant, bar and going-out crowd.
The Holland Tunnel approach and the Route 1-9 corridor carry the daily cross-river commute and the heavy through traffic toward Manhattan.
Liberty State Park, the Liberty Science Center and the ferries to the Statue of Liberty and Ellis Island anchor the city's weekend and visitor flow.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Jersey City's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Jersey City's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
PATH train, Hudson-Bergen Light Rail and NJ Transit bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Jersey City is the second-largest city in New Jersey and the Hudson Gold Coast, a wall of towers facing Manhattan across the river. Mornings load the PATH, the light rail and the Holland Tunnel approach with commuters bound for the Exchange Place financial blocks and Lower Manhattan; evenings pull crowds to the Newport waterfront, the Grove Street and downtown restaurant scene and the Journal Square towers; weekends fill Liberty State Park beside the Statue of Liberty and the Liberty Science Center, plus the riverfront walkway with skyline views. The PATH, the Hudson-Bergen Light Rail and NJ Transit knit the city together. Buy the morning PATH-and-tunnel push and the Grove Street evening peak.
Newport and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Grove Street and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Exchange Place shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Jersey City doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Exchange Place + Newport | 6–11 PM |
| Commuter frequency | Journal Square, Newport | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Grove Street, Exchange Place | 12–8 PM |
| B2B / decision-makers | Holland Tunnel approach, Newport | Weekdays 9 AM–6 PM |
| Tourism & events | Exchange Place, Liberty State Park | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Jersey City’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & approach digital | from ~$0.30 per play | $100 buys hourly bursts on the Holland Tunnel approach and Route 1-9 | cross-river commuter reach |
| Exchange Place digital spectacular | from ~$0.48 per play | the waterfront financial core | office and finance dwell |
| Newport waterfront digital | from ~$0.44 per play | the mall and riverfront blocks | resident and shopper dwell |
| Grove Street dining digital | from ~$0.38 per play | the downtown restaurant row | dining and going-out crowd |
| PATH and Light Rail station screens | from ~$0.32 per play | Exchange Place, Newport and Journal Square stations | walk-up rail commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Holland Tunnel approach into Downtown.
Multi-zone Jersey City push
Exchange Place, Newport and Journal Square running together across peak dayparts.
Gold Coast flagship
Full waterfront and Journal Square saturation timed to the commute and the riverfront event calendar.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Jersey City screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
Exchange Place ranks #1 for reach and dwell. For premium and B2B audiences, Newport leads; for retail intent, Grove Street; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Jersey City screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Jersey City onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Newport corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Jersey City campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Jersey City by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Gold Coast. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
