Indore DOOH · Rajwada · Vijay Nagar · Sarafa · July 2026
India's cleanest city in an urban area near 3.5 million, from Rajwada and the Sarafa night market to Vijay Nagar, Palasia and the AB Road BRTS, bookable by the hour, priced per play, matched to how Indore actually moves.
Indore billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Vijay Nagar / MR-10, Chappan Dukan / New Palasia and landmark networks. On Blindspot, Indore screens are booked by the hour and priced per play, entry plays start around $0.17, with no contracts or minimums.
The smart Indore play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Vijay Nagar's malls, restaurants and IT offices along MR-10 hold new Indore's biggest evening and weekend crowds.
The Rajwada palace square and the Sarafa bazaar, jewellery by day and a packed street-food court by night, are the old city's beating heart.
The Palasia squares on the AB Road spine carry the densest office, retail and drive-time flow between old and new Indore.
The 56 shops of Chappan Dukan and the New Palasia lanes pull a steady young food-and-hangout crowd from afternoon to late night.
The iBus BRTS runs the length of the AB Road corridor, carrying the city's mass commuter flow past station after station.
The Ring Road and the eastern bypass carry the heaviest vehicle traffic around the city and out toward the Super Corridor.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Indore's media owners, Laqshya Media Group, Times OOH, Balaji Outdoor Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Indore's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the AICTSL iBus BRTS on the AB Road spine and the new Indore Metro plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Indore is the commercial capital of Madhya Pradesh and the most decorated city in India's national cleanliness surveys. The old city gathers around the seven-storey Rajwada palace and the Sarafa bazaar, a jewellery market by day that turns into a famous street-food court at night, with the Chappan Dukan food street nearby. New Indore runs north along the AB Road spine through Palasia to Vijay Nagar, the malls, IT parks and the city's biggest evening crowds, threaded by the iBus BRTS and the metro that opened in 2025. Screens around Vijay Nagar, Rajwada and the AB Road corridor catch the most repeat and visitor eyes.
Rajwada / Sarafa and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Chappan Dukan / New Palasia and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Vijay Nagar / MR-10 shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Indore doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Vijay Nagar / MR-10 + Rajwada / Sarafa | 6–11 PM |
| Commuter frequency | Palasia / AB Road Core, Rajwada / Sarafa | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Chappan Dukan / New Palasia, Vijay Nagar / MR-10 | 12–8 PM |
| B2B / decision-makers | BRTS Corridor / iBus, Rajwada / Sarafa | Weekdays 9 AM–6 PM |
| Tourism & events | Vijay Nagar / MR-10, Ring Road / Bypass | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Indore’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: IT and software employers fill Vijay Nagar / MR-10, where TCS, Infosys and Impetus keep offices in Central India's fastest-growing tech hub (see SaaS advertising), and food and jewellery traders drive Rajwada / Sarafa after dark, where the daytime jewellery market of Sarafa Bazaar turns into one of India's best-known night food streets (see restaurant advertising).
Book Indore by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Vijay Nagar spectacular | from ~$0.34 per play | the MR-10 mall district | new Indore's evening crowds |
| Old-city & Rajwada digital | from ~$0.31 per play | the palace square and Sarafa | the densest night foot traffic |
| Palasia AB Road digital | from ~$0.27 per play | the central business squares | office and drive-time reach |
| Food-street digital | from ~$0.24 per play | Chappan Dukan and New Palasia | young food-and-hangout audiences |
| BRTS & metro screens | from ~$0.17 per play | the iBus corridor and new metro | mass commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Indore screen: the format (pricing runs higher on BRTS & metro screens than on vijay Nagar spectacular), the zone (Vijay Nagar / MR-10 carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Corridor test
A week of hourly bursts along AB Road and around Rajwada.
Multi-zone Indore push
Vijay Nagar, Palasia and the old city running together across peak dayparts.
Cleanest-city flagship
Full AB Road and old-city saturation across the urban area.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Laqshya Media Group, Times OOH, Balaji Outdoor Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Indore screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Rajwada / Sarafa, the afternoon retail stretch around Chappan Dukan / New Palasia, or the evening social hours in Vijay Nagar / MR-10, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Indore on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Vijay Nagar / MR-10 through to Ring Road / Bypass. The underlying screens are owned and run by media operators such as Laqshya Media Group, Times OOH and Balaji Outdoor Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Indore typically funds a multi-day hourly presence on a high-traffic corridor such as Rajwada / Sarafa, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.17 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Indore campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Indore by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The cleanest city in India. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
