Groningen DOOH · Grote Markt · Martinitoren · July 2026
The capital of the north near 240,000 where one in four is a student, from the Grote Markt and the Herestraat to the Hoofdstation, the Zernike campus and the ring, bookable by the hour, priced per play, matched to how Groningen actually moves.
Groningen billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Grote Markt / Martinitoren, Zernike Campus and landmark networks. On Blindspot, Groningen screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Groningen play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Grote Markt under d'Olle Grieze holds the terraces, the events and the crossing bike streams of the whole northern Netherlands.
The Herestraat and the market stalls of the Vismarkt carry the densest shopping foot traffic north of the Randstad.
The 1896 station and the rebuilt Spoorzone stack the rail commute, the Qbuzz network and thousands of parked bikes onto one gateway.
The Zernike campus carries the university and Hanze crowds, a daily tide of tens of thousands of cyclists to the north edge of the city.
The Forum's angled tower, the Nieuwe Markt and the bars of the Oosterstraat and Poelestraat carry the culture and going-out crowd, with no closing hour.
The southern ring and the A7 and A28 approaches carry the heaviest drive-time flow in the north, past the Euroborg and the retail parks.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Groningen's media owners, Global Nederland, JCDecaux Nederland, Clear Channel Nederland among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Groningen's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Qbuzz city buses from the Hoofdstation and the busiest cycle lanes in the country plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Groningen is the metropolis of the Dutch north and the youngest city in the country: the university, founded in 1614, and the Hanze applied-sciences school fill it with tens of thousands of students, roughly one resident in four. The Martinitoren, d'Olle Grieze, has watched the Grote Markt since 1482, the Vismarkt holds its market stalls under the Korenbeurs, and the Forum's angled tower has stacked culture over the Nieuwe Markt since 2019. The 1977 traffic circulation plan pushed cars out of the centre and made the bicycle the default; around six in ten trips here are pedalled. Eurosonic Noorderslag fills the venues each January and Noorderzon takes over the Noorderplantsoen each August. Screens on the Grote Markt, the Herestraat and the Hoofdstation catch the most repeat eyes.
Herestraat / Vismarkt and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Zernike Campus and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Grote Markt / Martinitoren shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Groningen doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Grote Markt / Martinitoren + Herestraat / Vismarkt | 6–11 PM |
| Commuter frequency | Hoofdstation / Spoorzone, Herestraat / Vismarkt | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Zernike Campus, Grote Markt / Martinitoren | 12–8 PM |
| B2B / decision-makers | Forum / Oosterstraat Nightlife, Herestraat / Vismarkt | Weekdays 9 AM–6 PM |
| Tourism & events | Grote Markt / Martinitoren, Ring / A7-A28 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Groningen’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Grote Markt digital | from ~$0.50 per play | the Martinitoren square | the terrace and event crowd |
| Herestraat digital | from ~$0.46 per play | the shopping spine | the busiest foot-traffic heart |
| Station digital | from ~$0.41 per play | the Hoofdstation gateway | rail and bus commuters |
| Campus-route digital | from ~$0.35 per play | the Zernike tide | the student ride to lectures |
| Ring-road & transit screens | from ~$0.30 per play | the ring and Qbuzz network | drive-time and bus commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Groningen screen: the format (pricing runs higher on ring-road & transit screens than on grote Markt digital), the zone (Grote Markt / Martinitoren carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre test
A week of hourly bursts around the Grote Markt and the Herestraat.
Multi-zone Groningen push
The Grote Markt, the station and the Zernike routes running together across peak dayparts.
Eurosonic flagship
Full centre saturation timed to Eurosonic Noorderslag, Noorderzon and the student intake.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Global Nederland, JCDecaux Nederland, Clear Channel Nederland among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Groningen screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Groningen onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Global Nederland, JCDecaux Nederland, Clear Channel Nederland.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Herestraat / Vismarkt corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Groningen campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Groningen by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The cycling capital of the north. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
