Fort Wayne DOOH · The Landing · Parkview Field · Electric Works · June 2026
Fort Wayne is one of the cities we price where billboards are the largest format: 14 screens at about $0.23 a play, from The Landing to Parkview Field to the I-69 commute. In total the city carries 14 screens across 1 format on Blindspot. Bookable by the hour, priced per play.
Fort Wayne billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium The Landing, Promenade Park and landmark networks. On Blindspot, Fort Wayne screens are booked by the hour and priced per play, entry plays start around $0.25, with no contracts or minimums.
The smart Fort Wayne play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Landing, the restored riverfront business block, carries dense office traffic by day and the city's main dining and going-out crowd after dark.
Parkview Field, home of the TinCaps and rated among the best game-day experiences in the minors, packs a dense ball-game and going-out crowd downtown.
Electric Works, the redeveloped 39-acre former General Electric campus, packs offices, a food hall, a market and a steady daytime workforce south of downtown.
Promenade Park on the St. Marys River anchors the downtown riverfront with concerts, families and a steady warm-season crowd at the Three Rivers confluence.
The I-69 and Coliseum Boulevard corridor carries the daily commute and the metro's heaviest retail and through traffic on the north side.
Purdue University Fort Wayne and the north-side campus strips pack students, staff and a steady resident audience near Coliseum Boulevard.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Fort Wayne's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Fort Wayne's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Citilink bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Fort Wayne grew up where the St. Marys, St. Joseph and Maumee rivers meet, Indiana's second-largest city and the City of Churches. Mornings load the I-69 and Coliseum Boulevard commute toward downtown and the industrial north side; evenings pull crowds to The Landing restaurants, the Promenade Park riverfront and the Electric Works campus on the old GE grounds; weekends fill Parkview Field for the TinCaps, the Embassy Theatre and the Three Rivers Festival. Purdue Fort Wayne packs students on the north side, and Citilink runs the downtown transit center. Buy the morning freeway push and The Landing evening peak.
Parkview Field and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Promenade Park and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
The Landing shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Fort Wayne doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | The Landing + Parkview Field | 6–11 PM |
| Commuter frequency | Electric Works, Parkview Field | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Promenade Park, The Landing | 12–8 PM |
| B2B / decision-makers | I-69 / Coliseum Boulevard corridor, Parkview Field | Weekdays 9 AM–6 PM |
| Tourism & events | The Landing, Purdue Fort Wayne | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Fort Wayne’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: advanced manufacturing around the I-69 / Coliseum Boulevard corridor, since GM's Fort Wayne Assembly plant employs roughly 3,000 workers a few miles away (see DOOH for B2B), and corporate and retail headquarters staff around Electric Works, since hardware retailer Do it Best moved its headquarters into the redeveloped former General Electric campus in 2022.
Book Fort Wayne by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.25 per play | $100 buys hourly bursts on I-69 and Coliseum Boulevard | drive-time commuter reach |
| The Landing digital spectacular | from ~$0.43 per play | the downtown dining core | office and going-out dwell |
| Parkview Field events digital | from ~$0.40 per play | the ballpark and Harrison Square blocks | ball-game and going-out audiences |
| Coliseum Boulevard retail digital | from ~$0.30 per play | the north-side shopping corridor | shopper and commuter crowd |
| Citilink transit screens | from ~$0.28 per play | the downtown transit center and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Fort Wayne screen: the format (pricing runs higher on citilink transit screens than on roadside & freeway digital), the zone (The Landing & Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-69 corridor into Downtown.
Multi-zone Fort Wayne push
The Landing, Parkview Field and Electric Works running together across peak dayparts.
City of Churches flagship
Full Downtown and riverfront saturation timed to a TinCaps season and the Three Rivers Festival.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Fort Wayne screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Parkview Field & Harrison Square, the afternoon retail stretch around Promenade Park & the riverfront, or the evening social hours in The Landing & Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Fort Wayne on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from The Landing & Downtown through to Purdue Fort Wayne & the north side. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Fort Wayne typically funds a multi-day hourly presence on a high-traffic corridor such as Parkview Field & Harrison Square, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.25 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Fort Wayne campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Fort Wayne by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The City of Churches. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
