Florence DOOH · Duomo · Ponte Vecchio · Santa Maria Novella · June 2026
Florence is a Renaissance capital of about 367,000 that hosts roughly 16 million visitors a year, built around the Duomo, Ponte Vecchio and the Santa Maria Novella station, bookable by the hour, priced per play, matched to how the city actually moves.
Florence billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Piazza del Duomo, Via de' Tornabuoni and landmark networks. On Blindspot, Florence screens are booked by the hour and priced per play, entry plays start around $0.36, with no contracts or minimums.
The smart Florence play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The cathedral square at the centre of the historic core, never empty in season.
The medieval bridge of goldsmiths and the riverside walks along the Arno.
The main rail gateway where arrivals stream into the city centre.
The luxury shopping street of fashion houses between the Duomo and the river.
The civic square outside the Palazzo Vecchio and the Uffizi gallery.
The panoramic terrace and the artisan quarter on the far bank of the Arno.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Florence's media owners, IGPDecaux, Clear Channel Italia, Grandi Stazioni Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Florence's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
ATAF tram and bus-shelter screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Florence packs an open-air museum into a walkable historic centre. The Duomo, Ponte Vecchio and the Uffizi pull tens of thousands of visitors a day, peaking past 80,000 in high season, while Via de' Tornabuoni handles luxury shopping. Santa Maria Novella station and the T1 and T2 ATAF trams feed the centre from Scandicci and the airport. Day-trippers and cruise overflow swell footfall around the Duomo by midday. Buy the historic core in daylight hours; the centre quiets early once the day-trippers leave.
Ponte Vecchio and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Via de' Tornabuoni and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Piazza del Duomo shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Florence doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Piazza del Duomo + Ponte Vecchio | 6–11 PM |
| Commuter frequency | Santa Maria Novella station, Ponte Vecchio | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Via de' Tornabuoni, Piazza del Duomo | 12–8 PM |
| B2B / decision-makers | Piazza della Signoria, Ponte Vecchio | Weekdays 9 AM–6 PM |
| Tourism & events | Piazza del Duomo, Piazzale Michelangelo | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Florence’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & Lungarno digital | from ~$0.36 per play | The Arno embankments and the viale ring road | drive-time reach |
| Duomo & historic core | from ~$0.58 per play | The cathedral square and the surrounding centro storico | high footfall |
| Via de' Tornabuoni luxury | from ~$0.46 per play | The fashion street of flagship houses | upscale audience |
| ATAF tram & bus shelter | from ~$0.38 per play | T1 and T2 tram stops and shelters across the network | captive transit |
| Santa Maria Novella station | from ~$0.50 per play | The main rail gateway into the city | transit footfall |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
A short run across the Duomo and Ponte Vecchio to read response.
Multi-zone Florence push
The Duomo, Ponte Vecchio, Santa Maria Novella and Via de' Tornabuoni together for a city-wide week.
Florence flagship
Sustained presence across the historic centre during Pitti fashion week or peak season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Florence screens are priced per play and booked by the hour, entry plays start around $0.36, with no contracts or minimums.
Piazza del Duomo ranks #1 for reach and dwell. For premium and B2B audiences, Ponte Vecchio leads; for retail intent, Via de' Tornabuoni; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Florence screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Florence onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as IGPDecaux, Clear Channel Italia, Grandi Stazioni Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Ponte Vecchio corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Florence campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Florence by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
16 million visitors. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
