Fayetteville DOOH · Dickson Street · Razorback Stadium · I-49 · July 2026
A college city past 100,000 anchoring the Northwest Arkansas metro near 622,000, from Dickson Street and Old Main to Razorback Stadium, College Avenue and the I-49 corridor, bookable by the hour, priced per play, matched to how Fayetteville actually moves.
Fayetteville billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Dickson Street Entertainment District, I-49 Corridor and landmark networks. On Blindspot, Fayetteville screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Fayetteville play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Dickson Street runs from campus to the square through the state's best-known strip of bars, restaurants and venues, anchored by George's Majestic Lounge and the Walton Arts Center.
The Hill carries a record student body of more than 33,000 all term, and Razorback Stadium turns the whole west side into a sea of red on football Saturdays.
College Avenue is Fayetteville's daily spine, running the retail and commuter flow north from the square toward the Northwest Arkansas Mall and Springdale.
Interstate 49 ties Fayetteville to Springdale, Rogers and Bentonville, the daily artery of one of the fastest-growing metros in the country.
The historic square holds the farmers' market, the dining blocks and the Lights of the Ozarks crowd each winter, the civic heart below the Hill.
Joyce Boulevard and the Uptown district carry the north Fayetteville big-box, dining and medical flow around the mall interchange.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Fayetteville's media owners, Lamar Advertising, Ozark Poster Advertising, Wingate Outdoor Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Fayetteville's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Razorback Transit buses, fare-free across campus and the city, plus Ozark Regional Transit routes across Northwest Arkansas plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Fayetteville climbs its Ozark hills around the University of Arkansas, and the whole city moves to the campus calendar. Dickson Street links the university to the downtown square with the state's densest strip of bars, venues and George's Majestic Lounge, College Avenue carries the daily US 71B flow, and I-49 ties Fayetteville to Springdale, Rogers and Bentonville in one of America's fastest-growing metros. Razorback Saturdays flood every corridor at once. Buy the I-49 commute and the Dickson Street night peak.
University of Arkansas / Razorback Stadium and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
I-49 Corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Dickson Street Entertainment District shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Fayetteville doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Dickson Street Entertainment District + University of Arkansas / Razorback Stadium | 6–11 PM |
| Commuter frequency | College Avenue / US 71B, University of Arkansas / Razorback Stadium | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | I-49 Corridor, Dickson Street Entertainment District | 12–8 PM |
| B2B / decision-makers | Downtown Square, University of Arkansas / Razorback Stadium | Weekdays 9 AM–6 PM |
| Tourism & events | Dickson Street Entertainment District, Joyce Boulevard / Uptown | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Fayetteville’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: B2B and supplier-side teams around Downtown Square and the University of Arkansas corridor, where more than 1,300 Walmart supplier offices cluster across the metro and firms like Procter & Gamble keep staff in Fayetteville itself to run the account (see DOOH for B2B), and logistics and consumer goods traffic along the I-49 Corridor, the same artery linking Fayetteville to Tyson Foods' Springdale headquarters and J.B. Hunt Transport's Lowell headquarters.
Book Fayetteville by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.26 per play | $100 buys hourly bursts on I-49 and College Avenue | drive-time commuter reach |
| Dickson Street spectacular | from ~$0.42 per play | the entertainment district blocks | student and going-out dwell |
| Stadium & campus digital | from ~$0.40 per play | the Razorback Stadium approaches | game-day and campus crowds |
| College Avenue retail digital | from ~$0.36 per play | the US 71B retail spine | daily shopper drive-time |
| Razorback Transit screens | from ~$0.26 per play | the fare-free campus routes | students and walk-up riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Fayetteville screen: the format (pricing runs higher on razorback Transit screens than on roadside & interstate digital), the zone (Dickson Street Entertainment District carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-49 and College Avenue.
Multi-zone Fayetteville push
Dickson Street, the campus edge and College Avenue running together across peak dayparts.
Razorback-season flagship
Full corridor and Dickson Street saturation timed to football Saturdays and Bikes, Blues & BBQ.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Ozark Poster Advertising, Wingate Outdoor Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Fayetteville screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Fayetteville onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Ozark Poster Advertising, Wingate Outdoor Advertising.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic University of Arkansas / Razorback Stadium corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Fayetteville campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Fayetteville by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Hill. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
