Daytona Beach DOOH · the Speedway · I-95 · A1A · July 2026
The World Center of Racing on the World's Most Famous Beach, 80,000 residents in a Volusia County of 590,000, from the Speedway and One Daytona to A1A, the Boardwalk and the I-95 crossroads, bookable by the hour, priced per play, matched to how Daytona actually moves.
Daytona Beach billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Speedway / One Daytona, A1A / Atlantic Avenue and landmark networks. On Blindspot, Daytona Beach screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Daytona Beach play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
International Speedway Boulevard runs the Speedway's grandstands past One Daytona and Tanger Outlets, race-week surges on top of the market's daily retail flow.
The Boardwalk, Main Street Pier and the beachside grid hold the summer crowds, Bike Week's rally miles and the ocean-front hotel rows.
Interstate 95 meets Interstate 4 at Daytona's edge, splitting Miami-bound and Orlando-bound traffic through one of Florida's busiest interchanges.
A1A runs the oceanfront strip from Ormond to the Shores, hotels, beach bars and the drive-on-the-sand ramps in one straight line.
The LPGA corridor holds Tomoka Town Center, Latitude Margaritaville and the fastest-growing rooftops in the county off I-95's exit 265.
Embry-Riddle's aviation campus and Bethune-Cookman's historic blocks put thousands of students on Clyde Morris and International Speedway Boulevard daily.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Daytona Beach's media owners, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Daytona Beach's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Votran buses across Volusia County from the downtown transfer plaza plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Daytona Beach earned its speed the honest way: land-speed racers ran the hard-packed sand from 1903, NASCAR was founded at the Streamline Hotel in 1948, and the Speedway's 101,500 seats now anchor International Speedway Boulevard with the One Daytona retail district across the street. You can still drive on the beach, the Main Street Pier and Boardwalk carry the summer crowds, and Bike Week pulls around half a million riders every March. Embry-Riddle trains the world's pilots off Clyde Morris, the LPGA is headquartered by its namesake boulevard, and I-95 meets I-4 at the city's edge. Buy the Speedweeks surge and the A1A summer nights.
Beachside / Boardwalk and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
A1A / Atlantic Avenue and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Speedway / One Daytona shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Daytona Beach doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Speedway / One Daytona + Beachside / Boardwalk | 6–11 PM |
| Commuter frequency | I-95 / I-4 crossroads, Beachside / Boardwalk | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | A1A / Atlantic Avenue, Speedway / One Daytona | 12–8 PM |
| B2B / decision-makers | LPGA Boulevard / Tomoka Town Center, Beachside / Boardwalk | Weekdays 9 AM–6 PM |
| Tourism & events | Speedway / One Daytona, Embry-Riddle / Bethune-Cookman campuses | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Daytona Beach’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.28 per play | $100 buys hourly bursts on I-95 and I-4 | crossroads drive-time reach |
| Speedway-corridor digital | from ~$0.42 per play | ISB and the One Daytona blocks | race-week and retail crowds |
| Beachside digital | from ~$0.38 per play | the Boardwalk and A1A strip | tourist and rally footfall |
| LPGA growth-corridor digital | from ~$0.30 per play | Tomoka Town Center and exit 265 | new-rooftop shopper flow |
| Votran transit screens | from ~$0.28 per play | the county routes | walk-up local riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Daytona Beach screen: the format (pricing runs higher on votran transit screens than on roadside & interstate digital), the zone (Speedway / One Daytona carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-95 and International Speedway Boulevard.
Multi-zone Daytona push
The Speedway corridor, beachside and A1A running together across peak dayparts.
Speedweeks flagship
Full corridor saturation across the Daytona 500 fortnight or the Bike Week rally.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Daytona Beach screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Daytona Beach onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Beachside / Boardwalk corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Daytona Beach campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Daytona Beach by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The World Center of Racing. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
