Columbia DOOH · Main Street · the Vista · Five Points · June 2026
Cinema screens are Columbia's largest format, from Main Street to the Vista to Five Points: 41 screens at about $0.14 a play. A billboard play runs about $0.17, across 233 screens and 10 formats in total. Priced per play, booked by the hour.
Columbia billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Main Street, Williams-Brice and landmark networks. On Blindspot, Columbia screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Columbia play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Main Street core below the copper-domed State House carries dense government and office traffic by day and the Soda City Market and dining crowd by week.
The Congaree Vista, a restored warehouse district of restaurants, galleries and the arena, packs the city's heaviest dining and going-out dwell.
Five Points beside the University of South Carolina packs the city's densest student bar, music and late-night crowd.
Williams-Brice Stadium, home of the Gamecocks, packs a crowd near 80,000 on game days just south of downtown by the fairgrounds.
The I-26, I-20 and I-77 crossings carry the daily commute and the heavy through traffic across the Midlands and toward Fort Jackson.
The BullStreet District and Segra Park, home of the Fireflies, anchor a growing mixed-use, ballpark and family audience north of downtown.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Columbia onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Columbia's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
The COMET (Central Midlands Transit) bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Columbia is the capital of South Carolina and the heart of the Midlands, Soda City on the Congaree, anchored by state government, the Gamecocks and Fort Jackson. Mornings load the I-26, I-20 and I-77 commute toward downtown, the State House and the campus; evenings pull crowds to the Main Street restaurants, the Congaree Vista warehouse district and the Five Points nightlife near USC; weekends fill Williams-Brice for the Gamecocks, Segra Park in the BullStreet District and the Soda City Market on Main. The COMET runs the central bus hub. Buy the morning freeway push and the Vista evening peak.
The Congaree Vista and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Williams-Brice and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Main Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Columbia doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Main Street + The Congaree Vista | 6–11 PM |
| Commuter frequency | Five Points, The Congaree Vista | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Williams-Brice, Main Street | 12–8 PM |
| B2B / decision-makers | I-26 / I-20 corridor, The Congaree Vista | Weekdays 9 AM–6 PM |
| Tourism & events | Main Street, BullStreet District | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Columbia’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education and college sports, since the University of South Carolina enrolls more than 38,000 students and fills the 80,250-seat Williams-Brice Stadium on game days, and state government, as Columbia is South Carolina's capital, with the State House on Gervais Street pulling staff and visitors through Main Street and The Congaree Vista.
Book Columbia by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.26 per play | $100 buys hourly bursts on I-26 and I-20 | drive-time commuter reach |
| Main Street digital spectacular | from ~$0.45 per play | the downtown government and market core | office and Soda City dwell |
| Vista entertainment digital | from ~$0.41 per play | the warehouse-district blocks | dining and going-out dwell |
| Five Points nightlife digital | from ~$0.38 per play | the campus nightlife strip | student and going-out crowd |
| The COMET transit screens | from ~$0.28 per play | the central bus hub and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Columbia screen: the format (pricing runs higher on the COMET transit screens than on roadside & freeway digital), the zone (Main Street & the State House carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-26 corridor into Downtown.
Multi-zone Columbia push
Main Street, the Vista and Five Points running together across peak dayparts.
Soda City flagship
Full Downtown and Williams-Brice saturation timed to a Gamecocks football season and the Main Street market calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Columbia screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on The Congaree Vista, the afternoon retail stretch around Williams-Brice & the fairgrounds, or the evening social hours in Main Street & the State House, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Columbia on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Main Street & the State House through to BullStreet District & Segra Park. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Columbia typically funds a multi-day hourly presence on a high-traffic corridor such as The Congaree Vista, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Columbia campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Columbia by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Soda City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
