Cluj DOOH · Unirii Square · St. Michael's · Eroilor · June 2026
The tech and student capital of Transylvania near 320,000, from Unirii Square and St. Michael's Church to the Eroilor boulevard and the university district, bookable by the hour, priced per play, matched to how Cluj actually moves.
Cluj-Napoca billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Unirii Square, University and landmark networks. On Blindspot, Cluj-Napoca screens are booked by the hour and priced per play, entry plays start around $0.20, with no contracts or minimums.
The smart Cluj-Napoca play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Unirii Square, built around the Gothic St. Michael's Church and the Matthias Corvinus statue, holds the city's heaviest footfall and dwell.
The Eroilor boulevard runs the main strolling, cafe and shopping flow through the centre, a busy pedestrian spine.
Avram Iancu Square with the National Theatre and Opera and the Orthodox cathedral anchors the culture core beside the centre.
Babes-Bolyai University, around 100,000 students across the city, fills the campus streets and cafes with a young crowd and high dwell.
The Iulius Mall and the Vivo centre hold the modern shopping crowd across the wider city and a heavy weekend flow.
The A3 Transylvania motorway and the city ring carry the heaviest drive-time flow into Cluj, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Cluj-Napoca's media owners, JCDecaux Romania, Getica OOH, Euromedia among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Cluj-Napoca's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
CTP Cluj bus, trolleybus and tram screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Cluj-Napoca centres on Unirii Square, the great open piata built around the Gothic St. Michael's Church, with the bronze Matthias Corvinus equestrian statue in front of it, the heaviest footfall and dwell in the city. The Eroilor boulevard runs the main strolling and cafe flow, the Babes-Bolyai University district packs the city with around 100,000 students, and the Iulius and Vivo malls hold the modern shopping crowd. Cluj is the tech capital of Romania and the unofficial capital of Transylvania, with a fast-growing airport, the second-busiest in the country. CTP buses, trolleybuses and trams move the city. Buy the Unirii daytime daypart and the Eroilor evening peak.
Eroilor and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
University and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Unirii Square shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Cluj-Napoca doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Unirii Square + Eroilor | 6–11 PM |
| Commuter frequency | Avram Iancu, Eroilor | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | University, Unirii Square | 12–8 PM |
| B2B / decision-makers | Iulius Mall, Eroilor | Weekdays 9 AM–6 PM |
| Tourism & events | Unirii Square, A3 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Cluj-Napoca’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: IT and software, since Cluj-Napoca hosts hundreds of tech companies with R&D centers for Bosch, Emerson and Yardi clustered around Eroilor and Iulius Mall (see DOOH for SaaS), and higher education, with Babeș-Bolyai University, Romania's largest at roughly 50,000 students, anchoring the University zone.
Book Cluj-Napoca by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.20 per play | $100 buys hourly bursts on the A3 and the city ring | drive-time commuter reach |
| Unirii Square heritage digital | from ~$0.40 per play | the central square and church | footfall and culture dwell |
| Eroilor pedestrian digital | from ~$0.38 per play | the main strolling and cafe boulevard | shopper and dwell crowd |
| Iulius Mall retail digital | from ~$0.30 per play | the Iulius and Vivo malls | mall and family shopper crowd |
| CTP Cluj transit screens | from ~$0.24 per play | the bus, trolleybus and tram network | student and commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Cluj-Napoca screen: the format (pricing runs higher on CTP Cluj transit screens than on roadside & motorway digital), the zone (Unirii Square & St. Michael's carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A3 and the city ring into the centre.
Multi-zone Cluj push
Unirii Square, the Eroilor boulevard and the university district running together across peak dayparts.
City-centre flagship
Full centre saturation timed to the Untold festival or the TIFF film festival.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Romania, Getica OOH, Euromedia among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Cluj-Napoca screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Eroilor & the centre, the afternoon retail stretch around University & student district, or the evening social hours in Unirii Square & St. Michael's, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Cluj-Napoca on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Unirii Square & St. Michael's through to A3 & city ring approaches. The underlying screens are owned and run by media operators such as JCDecaux Romania, Getica OOH and Euromedia, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Cluj-Napoca typically funds a multi-day hourly presence on a high-traffic corridor such as Eroilor & the centre, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.20 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Cluj-Napoca campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Cluj-Napoca by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Transylvanian capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
