Cheyenne DOOH · Depot Plaza · Dell Range · Frontier Days · July 2026
Wyoming's capital near 66,000 in a county metro past 101,000, from the Union Pacific Depot and the gold-domed Capitol to Dell Range, Frontier Park and the I-25 and I-80 junction, bookable by the hour, priced per play, matched to how Cheyenne actually moves.
Cheyenne billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Lincolnway / Depot Plaza, Frontier Park and landmark networks. On Blindspot, Cheyenne screens are booked by the hour and priced per play, entry plays start around $0.23, with no contracts or minimums.
The smart Cheyenne play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Lincolnway runs the old Lincoln Highway past the 1886 Union Pacific Depot, the plaza concerts and the downtown dining blocks, Cheyenne's civic front porch.
Dell Range Boulevard is the city's heaviest retail corridor, running the daily shopping and dining flow past Frontier Mall on the north side.
Two of the nation's longest interstates cross at Cheyenne, pouring coast-to-coast and Front Range traffic past the city's southwest edge every hour.
Frontier Park hosts the Daddy of 'em All each July, ten days of rodeo, concerts and carnival that draw hundreds of thousands to the grounds.
The gold-leafed Capitol dome anchors the state-government blocks, filling the avenue with legislators, agency staff and visitors on weekdays.
US 85 runs the south-side commute toward the Colorado line, a steady local corridor of shops, services and daily traffic.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Cheyenne's media owners, Lamar Advertising, YESCO Outdoor Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Cheyenne's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Cheyenne Transit Program buses across the capital and Laramie County plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Cheyenne is where two of America's longest interstates cross, and the whole High Plains rolls through. Lincolnway runs past the 1886 Union Pacific Depot into the downtown core, the gold-domed Capitol fills the government blocks on weekdays, and Dell Range Boulevard carries the retail flow past Frontier Mall on the north side. F.E. Warren Air Force Base holds the west edge, and every July the Frontier Days rodeo multiplies the city for ten days straight. Buy the I-80 through-traffic and the Frontier Days surge.
Dell Range Boulevard and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Frontier Park and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Lincolnway / Depot Plaza shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Cheyenne doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Lincolnway / Depot Plaza + Dell Range Boulevard | 6–11 PM |
| Commuter frequency | I-25 / I-80 Junction, Dell Range Boulevard | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Frontier Park, Lincolnway / Depot Plaza | 12–8 PM |
| B2B / decision-makers | Capitol Avenue District, Dell Range Boulevard | Weekdays 9 AM–6 PM |
| Tourism & events | Lincolnway / Depot Plaza, South Greeley Highway | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Cheyenne’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.23 per play | $100 buys hourly bursts on I-25 and I-80 | through-traffic and commuter reach |
| Lincolnway & Depot spectacular | from ~$0.37 per play | the downtown and plaza blocks | dining and event-night dwell |
| Dell Range retail digital | from ~$0.35 per play | the Frontier Mall corridor | daily shopper drive-time |
| Frontier Park events digital | from ~$0.29 per play | the rodeo grounds approaches | festival and rodeo crowds |
| Cheyenne Transit screens | from ~$0.23 per play | the downtown hub and routes | walk-up local riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Cheyenne screen: the format (pricing runs higher on cheyenne Transit screens than on roadside & interstate digital), the zone (Lincolnway / Depot Plaza carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on Dell Range and the I-25 exits.
Multi-zone Cheyenne push
Lincolnway, Dell Range and the Capitol district running together across peak dayparts.
Frontier Days flagship
Full corridor and park saturation timed to the ten days of the Daddy of 'em All each July.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, YESCO Outdoor Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Cheyenne screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Cheyenne onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, YESCO Outdoor Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Dell Range Boulevard corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Cheyenne campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Cheyenne by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Magic City of the Plains. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
