Chattanooga DOOH · the Riverfront · the Northshore · UTC · June 2026
Chattanooga is one of the cities we price where billboards are the largest format: 49 screens at about $0.24 a play, from the Riverfront to the Northshore to the I-24 commute. In total the city carries 97 screens across 3 formats on Blindspot. Booked by the hour, priced per play.
Chattanooga billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium The Riverfront, UTC and landmark networks. On Blindspot, Chattanooga screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Chattanooga play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The riverfront around the Tennessee Aquarium and the Walnut Street Bridge packs the city's heaviest visitor, dining and weekend traffic.
The Frazier Avenue strip on the Northshore by Coolidge Park draws a walkable boutique, food and going-out crowd across the river.
The Southside and MLK creative blocks around the Choo Choo pack breweries, restaurants and the city's hippest arts scene.
The University of Tennessee at Chattanooga campus and Finley Stadium pack a dense young daytime and Mocs game-day crowd.
The interstate split through the city carries the metro's daily commute and the heavy freight and through traffic between Atlanta and Nashville.
The Hamilton Place mall and the East Brainerd corridor anchor the metro's main suburban retail and big-box intercept.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Chattanooga onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Chattanooga's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
CARTA bus and the free downtown electric shuttle screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Chattanooga sits where the Tennessee River bends between Lookout Mountain and the ridges, and it runs on logistics, freight rail history and one of the country's fastest municipal internet networks. Mornings load the I-24 and US-27 commute toward Downtown and the riverfront core; evenings and weekends pack the Tennessee Aquarium and the Walnut Street Bridge, the Frazier Avenue shops on the Northshore and the Southside and MLK creative blocks; game nights fill UTC's Finley Stadium. The Riverbend Festival fills the waterfront each summer, and CARTA runs the free electric downtown shuttle. Buy the morning commute and the Riverfront weekend peak.
The Northshore and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
UTC and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
The Riverfront shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Chattanooga doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | The Riverfront + The Northshore | 6–11 PM |
| Commuter frequency | Southside, The Northshore | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | UTC, The Riverfront | 12–8 PM |
| B2B / decision-makers | I-24 / US-27 corridor, The Northshore | Weekdays 9 AM–6 PM |
| Tourism & events | The Riverfront, Hamilton Place | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Chattanooga’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: tourism and attractions, since the Riverfront screens sit steps from the Tennessee Aquarium on the banks of the Tennessee River, and higher education, since the University of Tennessee at Chattanooga campus borders the same downtown corridor.
Book Chattanooga by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.26 per play | $100 buys hourly bursts on I-24 and US-27 | drive-time commuter reach |
| Riverfront visitor digital | from ~$0.44 per play | the Aquarium and Walnut Street blocks | tourist and weekend audiences |
| Northshore retail digital | from ~$0.40 per play | the Frazier Avenue strip | younger walkable retail crowd |
| Southside arts digital | from ~$0.36 per play | the MLK and Choo Choo blocks | arts and going-out audiences |
| CARTA shuttle screens | from ~$0.28 per play | the free downtown electric shuttle | walk-up urban and visitor commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Chattanooga screen: the format (pricing runs higher on CARTA shuttle screens than on roadside & freeway digital), the zone (The Riverfront & Aquarium blocks carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-24 corridor into Downtown.
Multi-zone Chattanooga push
The Riverfront, the Northshore and the Southside running together across peak dayparts.
Riverbend flagship
Full Riverfront and Northshore saturation timed to the Riverbend Festival and peak visitor season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Chattanooga screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on The Northshore & Frazier Avenue, the afternoon retail stretch around UTC & Finley Stadium, or the evening social hours in The Riverfront & Aquarium blocks, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Chattanooga on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from The Riverfront & Aquarium blocks through to Hamilton Place & East Brainerd. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Chattanooga typically funds a multi-day hourly presence on a high-traffic corridor such as The Northshore & Frazier Avenue, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Chattanooga campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Chattanooga by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Scenic City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
