Boulder DOOH · Pearl Street · CU Boulder · the Flatirons · June 2026
A Front Range research and outdoor town near 107,000 below the Flatirons in a county near 330,000, from Pearl Street to CU Boulder to the US 36 commute, bookable by the hour, priced per play, matched to how Boulder actually moves.
Boulder billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Pearl Street, US 36 / Diagonal corridor and landmark networks. On Blindspot, Boulder screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Boulder play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Pearl Street Mall, the brick-paved pedestrian heart of Boulder, packs the city's heaviest dining, shopping and people-watching foot traffic.
The University of Colorado campus and the Hill pack about 37,000 students plus the Folsom Field game-day crowd at the edge of downtown.
The 29th Street outdoor center and Boulder Junction anchor the city's busiest retail, dining and transit intercept east of downtown.
The US 36 and the Diagonal Highway carry the daily commute between Denver, the tech campuses and the federal labs into Boulder.
Chautauqua and the Flatirons trailheads anchor the city's outdoor identity and the heavy weekend hiking and visitor flow below the slabs.
Gunbarrel and the east Boulder business parks anchor a steady daytime tech and research workforce along the Diagonal.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Boulder's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Boulder's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
RTD bus screens (no billboards inside city limits, digital reaches the corridors and campus edge) plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Boulder sits at the foot of the Flatirons on the Front Range, a research, startup and outdoor town built around the University of Colorado and the federal science labs. Mornings load the US 36 and the Diagonal Highway with commuters bound from the suburbs into the university, the labs and the tech campuses; evenings pull crowds to the Pearl Street Mall, the Hill near campus and the breweries; weekends fill the Chautauqua and Flatirons trailheads, the farmers market and the Folsom Field game days. Inside the city the focus is digital on the corridors and the campus edge, and RTD runs the buses to Denver. Buy the morning US 36 push and the Pearl Street evening peak.
CU Boulder and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
US 36 / Diagonal corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Pearl Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Boulder doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Pearl Street + CU Boulder | 6–11 PM |
| Commuter frequency | 29th Street, CU Boulder | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | US 36 / Diagonal corridor, Pearl Street | 12–8 PM |
| B2B / decision-makers | Chautauqua, CU Boulder | Weekdays 9 AM–6 PM |
| Tourism & events | Pearl Street, Gunbarrel | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Boulder’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & corridor digital | from ~$0.29 per play | $100 buys hourly bursts on US 36 and the Diagonal | drive-time commuter reach |
| Pearl Street digital | from ~$0.46 per play | the downtown pedestrian core | dining and foot-traffic dwell |
| CU Boulder campus-edge digital | from ~$0.42 per play | the campus and Hill blocks | student and game-day audiences |
| 29th Street retail digital | from ~$0.38 per play | the outdoor shopping center | shopper and resident crowd |
| RTD transit screens | from ~$0.30 per play | the Boulder Junction hub and routes | walk-up and Denver-bound commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the US 36 corridor into Boulder.
Multi-zone Boulder push
Pearl Street, CU Boulder and 29th Street running together across peak dayparts.
Front Range flagship
Full corridor and campus-edge saturation timed to a Buffaloes football season and the summer trail season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Boulder screens are priced per play and booked by the hour, entry plays start around $0.29, with no contracts or minimums.
Pearl Street ranks #1 for reach and dwell. For premium and B2B audiences, CU Boulder leads; for retail intent, US 36 / Diagonal corridor; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Boulder screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Boulder onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic CU Boulder corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Boulder campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Boulder by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Under the Flatirons. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
