Boulder DOOH · Pearl Street · CU Boulder · the Flatirons · June 2026
Boulder has 30 screens on Blindspot across 2 formats, from Pearl Street to CU Boulder to the US 36 commute. Most are cinema screens, about $0.15 a play. Priced per play, booked by the hour.
Boulder billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Pearl Street, US 36 / Diagonal corridor and landmark networks. On Blindspot, Boulder screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Boulder play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Pearl Street Mall, the brick-paved pedestrian heart of Boulder, packs the city's heaviest dining, shopping and people-watching foot traffic.
The University of Colorado campus and the Hill pack about 37,000 students plus the Folsom Field game-day crowd at the edge of downtown.
The 29th Street outdoor center and Boulder Junction anchor the city's busiest retail, dining and transit intercept east of downtown.
The US 36 and the Diagonal Highway carry the daily commute between Denver, the tech campuses and the federal labs into Boulder.
Chautauqua and the Flatirons trailheads anchor the city's outdoor identity and the heavy weekend hiking and visitor flow below the slabs.
Gunbarrel and the east Boulder business parks anchor a steady daytime tech and research workforce along the Diagonal.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Boulder's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Boulder's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
RTD bus screens (no billboards inside city limits, digital reaches the corridors and campus edge) plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Boulder sits at the foot of the Flatirons on the Front Range, a research, startup and outdoor town built around the University of Colorado and the federal science labs. Mornings load the US 36 and the Diagonal Highway with commuters bound from the suburbs into the university, the labs and the tech campuses; evenings pull crowds to the Pearl Street Mall, the Hill near campus and the breweries; weekends fill the Chautauqua and Flatirons trailheads, the farmers market and the Folsom Field game days. Inside the city the focus is digital on the corridors and the campus edge, and RTD runs the buses to Denver. Buy the morning US 36 push and the Pearl Street evening peak.
CU Boulder and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
US 36 / Diagonal corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Pearl Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Boulder doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Pearl Street + CU Boulder | 6–11 PM |
| Commuter frequency | 29th Street, CU Boulder | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | US 36 / Diagonal corridor, Pearl Street | 12–8 PM |
| B2B / decision-makers | Chautauqua, CU Boulder | Weekdays 9 AM–6 PM |
| Tourism & events | Pearl Street, Gunbarrel | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Boulder’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education and research, since CU Boulder enrolls close to 39,000 students and anchors the CU Boulder zone, and software and cloud teams, since Google and IBM both run offices in Boulder near the Pearl Street and Gunbarrel zones (see DOOH for SaaS).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & corridor digital | from ~$0.29 per play | $100 buys hourly bursts on US 36 and the Diagonal | drive-time commuter reach |
| Pearl Street digital | from ~$0.46 per play | the downtown pedestrian core | dining and foot-traffic dwell |
| CU Boulder campus-edge digital | from ~$0.42 per play | the campus and Hill blocks | student and game-day audiences |
| 29th Street retail digital | from ~$0.38 per play | the outdoor shopping center | shopper and resident crowd |
| RTD transit screens | from ~$0.30 per play | the Boulder Junction hub and routes | walk-up and Denver-bound commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Boulder screen: the format (pricing runs higher on RTD transit screens than on roadside & corridor digital), the zone (Pearl Street & Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the US 36 corridor into Boulder.
Multi-zone Boulder push
Pearl Street, CU Boulder and 29th Street running together across peak dayparts.
Front Range flagship
Full corridor and campus-edge saturation timed to a Buffaloes football season and the summer trail season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Boulder screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on CU Boulder & University Hill, the afternoon retail stretch around US 36 / Diagonal corridor, or the evening social hours in Pearl Street & Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Boulder on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Pearl Street & Downtown through to Gunbarrel & east Boulder. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Boulder typically funds a multi-day hourly presence on a high-traffic corridor such as CU Boulder & University Hill, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.29 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Boulder campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Boulder by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Under the Flatirons. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
