Augusta DOOH · Riverwalk · Washington Road · I-20 · June 2026
Georgia's second-largest city in a two-state metro near 630,000, from the Savannah Riverwalk and Broad Street to Washington Road and the I-20 corridor, bookable by the hour, priced per play, matched to how Augusta actually moves.
Augusta billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Washington Road / Augusta Exchange, Augusta University / Medical District and landmark networks. On Blindspot, Augusta screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart Augusta play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Washington Road, the retail spine beside Augusta National, carries a heavy daily shopper flow that spikes worldwide during Masters week each April.
The historic Broad Street core and the Savannah Riverwalk pack dining, arts, the James Brown legacy and event crowds along the downtown riverfront.
Interstate 20 carries the heaviest through and commuter traffic across the metro, the main east-west drive-time artery into the city.
The Augusta University campuses and the medical district carry a large student, staff and patient flow through the Summerville and health-sciences core.
The I-520 beltway, the Bobby Jones Expressway, rings the south side and feeds the suburban retail and commuter flow.
The North Augusta riverfront around SRP Park, home of the GreenJackets, pulls a mixed-use dining, ballgame and family crowd across the river.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Augusta's media owners, Lamar Advertising, Clear Channel Outdoor, Azalea Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Augusta's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Augusta Transit buses and the Broad Street Transfer Facility downtown plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Augusta straddles the Savannah River between Georgia and South Carolina and moves along a few big arteries. I-20 carries the heaviest through and commuter traffic, spiking hard during Masters week each April when the world descends on Washington Road. Downtown has revived around Broad Street and the Riverwalk, drawing dining, arts and event crowds. Augusta University and the Fort Gordon cyber district anchor a steady weekday professional flow, while retail concentrates on Washington Road and the Augusta Exchange. Screens along I-20, Washington Road and downtown catch the most valuable local and visitor eyes.
Downtown / Broad Street and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Augusta University / Medical District and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Washington Road / Augusta Exchange shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Augusta doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Washington Road / Augusta Exchange + Downtown / Broad Street | 6–11 PM |
| Commuter frequency | I-20 Corridor, Downtown / Broad Street | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Augusta University / Medical District, Washington Road / Augusta Exchange | 12–8 PM |
| B2B / decision-makers | Bobby Jones Expressway / I-520, Downtown / Broad Street | Weekdays 9 AM–6 PM |
| Tourism & events | Washington Road / Augusta Exchange, Riverside Village / SRP Park | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Augusta’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: healthcare and medical research around Augusta University / Medical District, home to Augusta University Medical Center and roughly 12,000 university and health-system employees (see DOOH for healthcare), and golf and sports tourism around Washington Road / Augusta Exchange, the corridor leading to Augusta National Golf Club, host of the Masters every April (see DOOH for events).
Book Augusta by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.31 per play | $100 buys hourly bursts on I-20 and I-520 | drive-time commuter reach |
| Washington Road spectacular | from ~$0.51 per play | the retail spine by Augusta National | shopper and Masters-week dwell |
| Downtown Riverwalk digital | from ~$0.44 per play | the Broad Street and riverfront blocks | dining and event audiences |
| Augusta University digital | from ~$0.37 per play | the campus and medical district | student and healthcare crowd |
| Transit & downtown screens | from ~$0.31 per play | the Broad Street Transfer stops | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Augusta screen: the format (pricing runs higher on transit & downtown screens than on roadside & interstate digital), the zone (Washington Road / Augusta Exchange carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-20 into downtown Augusta.
Multi-zone Augusta push
Washington Road, downtown and the I-20 corridor running together across peak dayparts.
Masters-week flagship
Full Washington Road and downtown saturation timed to Masters week and the event calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Clear Channel Outdoor, Azalea Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Augusta screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Augusta onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Clear Channel Outdoor, Azalea Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Downtown / Broad Street corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Augusta campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Augusta by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The home of the Masters. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
