Augsburg DOOH · Rathausplatz · Fuggerei · July 2026
Bavaria's oldest city near 304,000, from the Renaissance Rathausplatz and Maximilianstrasse to Konigsplatz, the Hauptbahnhof and the Fuggerei quarter, bookable by the hour, priced per play, matched to how Augsburg actually moves.
Augsburg billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Rathausplatz / Maximilianstrasse, University / Innovation Park and landmark networks. On Blindspot, Augsburg screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Augsburg play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Rathausplatz under the Renaissance town hall and the merchant palaces of Maximilianstrasse form the historic and cafe heart of the city.
Every swa tram line crosses at Konigsplatz beside the Annastrasse shopping streets, the densest transit and retail node in Swabia.
The Hauptbahnhof carries the regional and Munich-bound rail commute at the western edge of the centre.
The University of Augsburg campus and the neighbouring innovation park carry a large student, research and tech-employer flow.
The Fuggerei, the world's oldest social housing, draws a constant visitor flow through the canal-threaded Jakobervorstadt.
The B17 and the ring roads carry the heaviest commuter and regional traffic around the city and toward the A8.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Augsburg's media owners, Stroer, WallDecaux, Schwarz Aussenwerbung among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Augsburg's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
swa trams and buses converging on the Konigsplatz interchange plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Augsburg was founded by the Romans in 15 BC, which makes it one of Germany's oldest cities and Bavaria's third-largest today. The Rathausplatz, under Elias Holl's Renaissance town hall and the Perlachturm, opens onto Maximilianstrasse and its merchant palaces, while every swa tram line crosses at Konigsplatz beside the Annastrasse shopping streets. The Fuggerei, the world's oldest social housing, anchors the Jakobervorstadt, the university and the innovation park pull a large student and research flow, and the UNESCO-listed canals thread the whole old town. Screens around Konigsplatz, the Rathausplatz and the station catch the most repeat and visitor eyes.
Konigsplatz / Annastrasse and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
University / Innovation Park and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Rathausplatz / Maximilianstrasse shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Augsburg doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Rathausplatz / Maximilianstrasse + Konigsplatz / Annastrasse | 6–11 PM |
| Commuter frequency | Hauptbahnhof, Konigsplatz / Annastrasse | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | University / Innovation Park, Rathausplatz / Maximilianstrasse | 12–8 PM |
| B2B / decision-makers | Fuggerei / Jakobervorstadt, Konigsplatz / Annastrasse | Weekdays 9 AM–6 PM |
| Tourism & events | Rathausplatz / Maximilianstrasse, B17 / Ring | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Augsburg’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: industrial robotics and engineering firms, led by KUKA's global headquarters in Augsburg, look to reach other B2B decision-makers around Fuggerei / Jakobervorstadt and Konigsplatz / Annastrasse (see B2B), and advanced manufacturing and materials research groups at the Augsburg Innovationspark, home to Fraunhofer IGCV and DLR facilities working on fiber composites and mechatronics, book screens around University / Innovation Park to reach engineers and researchers.
Book Augsburg by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Old-town & Rathausplatz digital | from ~$0.50 per play | the Renaissance core | tourist and cafe crowds |
| Konigsplatz hub digital | from ~$0.45 per play | the central tram interchange | the busiest transit and retail node |
| Station digital | from ~$0.40 per play | the Hauptbahnhof gateway | rail commuters and travellers |
| Campus & research digital | from ~$0.36 per play | the university and innovation park | student and research audiences |
| Ring-road & transit screens | from ~$0.29 per play | the B17 and swa network | drive-time and transit commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Augsburg screen: the format (pricing runs higher on ring-road & transit screens than on old-town & Rathausplatz digital), the zone (Rathausplatz / Maximilianstrasse carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Old-town test
A week of hourly bursts around the Rathausplatz and Konigsplatz.
Multi-zone Augsburg push
The Rathausplatz, Konigsplatz and the station running together across peak dayparts.
Fugger-city flagship
Full old-town and campus saturation timed to the Christkindlesmarkt and the trade-fair calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Stroer, WallDecaux, Schwarz Aussenwerbung among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Augsburg screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Augsburg onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Stroer, WallDecaux, Schwarz Aussenwerbung.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Konigsplatz / Annastrasse corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Augsburg campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Augsburg by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The city of the Fuggers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
