Advertising Policy

Because Blindspot operates across many markets (including the United States, the European Union, the United Kingdom, the United Arab Emirates, and South Korea), rules differ by country, city, venue, and Screen. Approval in one market does not imply approval in another.

Review and Approval

1.1 Two-stage review. Content is reviewed in two stages: (a) a Blindspot pre-approval against this Policy, professional standards, and legal requirements; and (b) where applicable, a Supplier/media-owner final approval. Blindspot pre-approval does not guarantee Supplier approval. Suppliers, venues, landlords, and local authorities may impose additional restrictions and may decline Content for their own reasons.

1.2 Timeframes. Blindspot aims to complete pre-approval within 24–48 business hours. Suppliers may take additional time (commonly up to 7 business days, longer in some regions or for restricted categories). Restricted categories (e.g., political, gambling, alcohol, crypto) may require extra steps and lead time. Plan submissions accordingly; we recommend submitting Content at least 10 days before your intended start date, and earlier for restricted categories or reserved/PG buys.

1.3 Grounds for non-approval. Content may be declined if, among other things, it: is prohibited or non-compliant under this Policy; does not match your verified account/organization details; is unclear, unreadable, or below professional display standards; lacks a clear advertising message or does not match the brand or product promoted; is ambiguous to a viewer unfamiliar with the brand; presents a safety or community risk; is not in (and does not include a translation into) a language common to the region; conflicts with a competing venue's interests; or violates venue-, location-, or country-specific restrictions.

1.4 Decisions, notice, and appeals. We will notify you of a Blindspot decision (subject to your notification settings). Where we decline Content, we will provide a reason code and a short explanation where permitted, and you may submit one appeal with revised creative or substantiation within 5 business days. Supplier disapprovals are final and not appealable, and Suppliers are not required to give reasons; where a Supplier shares a reason, we will pass it on. Direct contact with Suppliers about approvals is not permitted. If Blindspot declines Content, contact us for guidance on modifications. Where one Supplier approves and another declines, Content runs only on approved Screens.

1.5 Substantiation. Before approving restricted-category Content, we may require contemporaneous substantiation, including evidence for claims, permits, licenses, age-gating evidence, and regulatory approvals, and we may remove Content if substantiation is not provided on request. Claims must be truthful, not misleading, and substantiated at the time they are made.

1.6 Ongoing right to remove. We and Suppliers may remove or suspend Content at any time, without prior notice, if it is determined to violate this Policy, the Terms, a Supplier requirement, or law, or to harm relationships with users, Suppliers, venues, or the public. We may limit the number of creatives approved based on budget, campaign size, or platform requirements.

Design Standards

To keep Content clear, professional, and effective on large public displays, Content must meet these standards.

2.1 Readability and visibility. Text must be large, legible, and high-contrast against its background; alignment must be consistent; key elements must be understandable at a glance.

2.2 Image and video quality. No blurry, pixelated, stretched, or distorted images or logos. Designs must be complete (no unintended transparent or empty areas). Video must not use glitch, static, or strobing effects, or anything that could make a Screen appear damaged or defaced.

2.3 Call to action. Any call to action (website, phone, address, QR code) must be legitimate and functional. QR codes must be scannable and must not be placed where scanning would be unsafe (e.g., roadside or stairway Screens). No payment or direct-checkout links or codes. Some regions/Suppliers require a website on the creative.

2.4 Motion, safety, and accessibility (DOOH-specific). Because Content runs on physical Screens in public spaces, additional safety rules apply and Supplier/venue/market rules may be stricter:

• Driver and pedestrian safety. On roadside, transit, and similar Screens, Content must not distract or endanger, no flashing, rapid transitions, fast motion, or simulated movement of the Screen itself, and no content designed to startle.
• Photosensitivity. No strobing, flashing, or rapidly alternating high-contrast patterns that could trigger photosensitive seizures.
• Motion and dwell. Animation and video are permitted only where the Screen, Supplier, and market allow; many roadside Screens are static-only with a minimum on-screen dwell time and no transitions. We will apply the applicable Supplier/market constraint.
• Audio. Audio plays only on audio-enabled Screens with venue permission and must not be excessively loud.
• Legibility and contrast. Content must be legible at the Screen's real viewing distance, with sufficient contrast and type size; avoid dense text and low-contrast color combinations.

2.4 Layout and integrity. Content must not be cluttered; the main creative should occupy the substantial majority of the space; no cropped or cut-off key elements; no blank or black bars used to alter apparent size. Memes or emojis, if used, must be professional quality.

2.5 Branding and identity. Content must clearly display the brand or logo, the advertiser identity must match the Content, and both must match your verified account/organization details. No misleading branding.

2.6 Safety colors. Avoid excessive use of colors or symbols that could be confused with safety, warning, or emergency signage.

2.7 Accessibility of disclosures. Required disclosures must be readable for the intended viewing distance and dwell time, must not rely solely on color to convey material information, and must avoid flashing or motion that creates an accessibility or safety risk. We follow recognized accessibility guidance (e.g., WCAG 2.2) for our own digital interfaces.

Prohibited Content

The following are not permitted on the Platform.

3.1 Illegal, unsafe, deceptive. Content that promotes or facilitates illegal products, services, or activity; deceptive, misleading, false, or unsubstantiated claims (including misleading financial or health claims); counterfeit documents (e.g., fake degrees, passports, immigration papers); payday or very short-term loans and similar predatory lending; pyramid or other deceptive business models.

3.2 Health, safety, and well-being. Prescription or recreational drugs (including medicinal cannabis except where Section 4 expressly permits in a given market); unsafe supplements or medical misinformation; imagery of injections, needles, or pills; Content that fosters negative self-perception (e.g., around body image, dieting, or weight loss); weight-loss products marketed to minors.

3.3 Prohibited products and services. Tobacco, vaping, and e-cigarettes; weapons, ammunition, explosives, and modification accessories; sale of body parts or fluids; cannabis and related products (except where Section 4 expressly permits in a given market).

3.4 Adult and sexual content. Adult products or services, escort or sexual-entertainment services, and pornography; gratuitous nudity or sexually suggestive imagery; any depiction of minors (or persons appearing to be minors) in inappropriate contexts. Contraceptive advertising must be age-targeted to 18+.

3.5 Hateful, discriminatory, and harmful. Content that is discriminatory or that promotes hatred based on race, ethnicity, color, nationality, religion, gender, sexual orientation, disability, or medical or genetic condition; hate speech or offensive symbols; "name and shame" campaigns; shocking, gratuitously violent, or sensational Content; Content designed to be controversial or to harm a Supplier's or venue's reputation.

3.6 Impersonation of authorities. Content that resembles or could be confused with police, emergency-services, or government communications (e.g., badges, sirens, emergency numbers, missing-person or crime-appeal formats).

3.7 Quality and clarity. Content must be an actual advertisement (not merely a logo, phone number, or unrelated meme) with a message a viewer unfamiliar with the brand can immediately understand. No rapid movement, strobing, or (on audio-enabled Screens) excessively loud audio.

3.8 Intellectual property. No infringement of copyright, trademark, privacy, publicity, or other rights; no unauthorized use of images, music, or video.

3.9 Cultural and local standards. Content must align with community standards for its location; religious imagery or references only where directly relevant and presented neutrally; Content must be in a language common to the region or include a full translation.

3.10 Disclosures. The advertiser's identity must be clear. Required disclaimers (including promotional terms and political authorizations) must be clearly legible and appropriately sized for the format and viewing distance, with greater prominence for sensitive or legally required disclaimers; Blindspot maintains detailed sizing guidance internally and may require changes for legibility. Offers and promotions must include their material terms (including any promotional period), and substantiation or regulatory approvals may be required.

3.10A Endorsements, testimonials, and electronic marketing. Endorsements, testimonials, reviews, and influencer or third-party recommendations in Content must be truthful, reflect honest opinions or real experience, and not be misleading, and must clearly disclose any material connection (such as payment, free product, or a business relationship) between the advertiser and the endorser, consistent with the FTC's Guides Concerning the Use of Endorsements and Testimonials and equivalent rules in other markets. Claims of typical results must reflect what consumers can generally expect. Where a Destination or call to action drives electronic marketing (email or SMS), you are responsible for complying with applicable laws (for example, CAN-SPAM, CASL, and ePrivacy/PECR), including consent, sender identification, and opt-out requirements. Blindspot may provide delivery and audience metrics but is not responsible for advertisers' claims or for the accuracy of advertiser-supplied content.

3.11 Data collection at the Destination. If your Content or a Destination (including a QR-code destination) collects personal data, you must provide a working, compliant privacy notice and any legally required consent mechanism before collection occurs, and you remain responsible for that data handling.

Restricted Content (Allowed Only with Additional Conditions)

Some Content is allowed only with extra approvals, targeting limits, or in particular markets. You must ensure compliance with all applicable laws and standards, and provide any required approvals to Blindspot before the Campaign runs.

4.1 Food and beverage. Advertising of less-healthy food may be restricted near schools, medical, or health venues and in certain markets (for example, restrictions on high fat, salt, or sugar products in some jurisdictions). Brand-only advertising may be permitted where product-level advertising is not.

4.2 Alcohol. Alcohol Content (including incidental depictions) may require category approval in the relevant market and must not: encourage excessive or irresponsible consumption; appeal to or depict minors (or, in some markets, persons under 25) consuming alcohol; imply alcohol is essential to success, relaxation, or celebration; or associate alcohol with gambling, sexual success, or performance. Proximity restrictions to schools and youth venues may apply.

4.3 Gambling and wagering. Gambling Content must not target or appeal to minors, depict under-18s (except incidental background), show 18–24-year-olds wagering, associate gambling with alcohol or financial relief, or encourage excessive participation. Licensing and proximity restrictions may apply.

4.4 Pharmaceuticals and health. Regulated health and pharmaceutical Content is subject to market-specific rules and may require approvals; no prescription-drug promotion where prohibited.

4.5 Financial services, cryptocurrency, and NFTs. Financial-product, cryptocurrency, exchange, token, and NFT Content is heavily market-dependent and may be restricted or require registration/authorization with the relevant regulator (for example, the SEC/CFTC in the United States, the FCA in the United Kingdom, ESMA/national authorities and the EU MiCA framework in the EU, and applicable authorities in the UAE and South Korea). Such Content must not be misleading or promote unregulated products, must clearly disclose investment risk where applicable, and remains subject to Supplier and venue restrictions.

4.6 Political, electoral, and issue advertising. At launch, Blindspot does not accept electoral, candidate, party, or ballot-measure political advertising. This category requires advertiser-identity verification, sponsor/funding disclosure capture, jurisdiction-specific targeting controls, and a retained public ad archive, and we will only open it under a dedicated Political Advertising Standard once those controls are operational. Government and public-sector public-information campaigns (for example, tourism, public-health, or transport-safety messaging from an identified public body) may be accepted as a restricted category, case by case, subject to identity verification, any legally required "paid for by"/authorization disclosure, and Supplier and venue approval. All such Content must comply with applicable law (including, in the EU, the political-advertising transparency and targeting regime) and must not contain voting misinformation or defamatory content.

4.7 Entertainment and mature media. Entertainment Content (films, games, etc.) must avoid disruptive effects and must not depict drug use, weapons, alcohol consumption, adult content, profanity, or gore in a manner unsuitable for a general public audience, and mature-rated Content must not be targeted to minors.

4.8 Location, venue, and conflict-of-interest. Content may be restricted where it competes with, or directs audiences away from, the venue hosting the Screen (e.g., competing-brand Content inside a retailer or gym), or where a venue imposes audience-suitability rules (e.g., family venues restricting alcohol or gambling).

General

5.1 Compliance and discretion. You are responsible for compliance with all applicable laws and standards. Blindspot, Suppliers, and venues may reject, remove, or decline Content at their discretion, including where it violates this Policy, harms relationships with users, Suppliers, or venues, or conflicts with Blindspot's lawful business interests. We may disclose Content to authorities where legally required.

5.2 Changes. We may update this Policy from time to time, effective on posting (material changes on notice as provided in the Terms).

5.3 Questions. Contact support@seeblindspot.com for guidance before submitting borderline or restricted Content.

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